to download our latest brochure - QS Intelligence Unit

Trusted. Independent. Global
Guide to Services
www.iu.qs.com | 1

Welcome
Contents
QSIU Client Base 2
QS Stars for Universities and Business Schools 4
Benchmarking Services 8
Academic Reputation Dataset 10
Consulting Service 12
Partner Identification Services 14
Rankings Supplement 16
www.iu.qs.com adverts and library 19
Meet the Team 20
“The QS rankings rate the world’s top 400 universities, evaluating each institution’s strengths in research,
teaching, the employability of its graduates and international outlook.”
BBC News, 11th September, 2012
“The reports have served us to better know our strengths and deficiencies/opportunities as a teaching and
research university and to take appropriate actions for improvement.”
Dr. Francisco J. Cantu.
Professor of Research and Graduate Studies at Tecnológico de Monterrey
“The process of accreditation by QS Stars required us to collect and compile information regarding our
university and academic performance that until then had not been gathered systematically. But the
enthusiastic support of our faculty and staff allowed us to demonstrate our high level of achievement,
which resulted in an impressive number of stars in a wide range of fields. We are grateful to have had this
opportunity to participate in a survey marked by high professional standards and backed by a supportive
staff.”
Elena López Díaz Delgado, Vicerrectora de Relaciones Internacionales, Universidad de Alcalá

QS Quacquarelli Symonds
QS Quacquarelli Symonds was founded in 1990 and has established itself
as the leading global provider of information and solutions in higher education as
well as careers.
Our expanding portfolio of clients and partners include major institutions,
government bodies and over 300 different global media outlets.
An independent audit of the company conducted by Paramarq in December 2010
found:
~ ~ 97% of QS clients were fairly/very satisfied with QS services
~ ~ Over 85% of QS clients would recommend QS to colleagues
We are headquartered in London with major offices in Paris, Stuttgart,
Portland and Singapore, as well as satellite offices in Beijing, Sydney, New York
City, Boston, Washington DC, and Johannesburg.
QS Intelligence Unit
Quick Stats About QSIU...
729 number of universities in the QS World
University Rankings ®
172 number of clients in QSIU’s client base
38 number of countries our clients span
17 languages spoken in the QSIU offices
The QS Intelligence Unit (QSIU) was formed in 2008
as a distinct and autonomous department in order to
meet the increasing public interest for comparative data on
universities and organisations, and the growing demand for
institutions to develop deeper insight into their competitive
environment.
Building on over 20 years of collecting institutional data, our
portfolio of research projects include the QS World University
Rankings®, which has been in existence since 2004.
With over 20 team members in the London and Singapore
offices, QSIU is a highly skilled and culturally diverse team.
10 years since the QS World University
Rankings ® has been in existence
Visit us at
www.iu.qs.com
Trusted • Independent • Global
www.iu.qs.com | 1

QSIU Client Base
A snapshot of our client base
Argentina
Universidad Austral
Australia
Australian National University
Bond University
Central Queensland University
Deakin University
Deakin Graduate School of Business
and Law
Curtin University
Griffith University
Monash University
Monash University - Faculty of Business
and Economics
Murdoch University
Queensland University of Technology
RMIT University
RMIT Graduate School of Business
Southern Cross University
Swinburne University of Technology
Sydney Business School, University of
Wollongong
University of New South Wales
University South Australia
University of Tasmania
University of Technology, Sydney
University of Wollongong
The University of Newcastle
The University of Queensland
Belgium
Université de Liège
Brazil
Associação Escola Superior de
Propaganda e Marketing
Campus Brasil
Universidade Federal de Minas Gerais
Canada
Université de Montréal
University of Guelph
University of Western Ontario
Colombia
Universidad de los Andes
Universidad del Norte
Czech Republic
Brno University of Technology
Denmark
Aalborg University
Ecuador
Universidad Central del Ecuador
Universidad de Especialidades Espíritu
Santo
Universidad San Francisco de Quito
Hong Kong
City University of Hong Kong
Hong Kong Baptist University
India
Amity University
Manipal University
SRM University
VIT University
Indonesia
Institut Teknologi Bandung
BINUS University
Institut Pertanian Bogor
Institut Teknologi Sepuluh Nopember
Universitas Airlangga
Universitas Diponegoro
Universitas Islam Indonesia
Universitas Kristen Petra
Universitas Muhammadiyah Malang
Universitas Sebelas Maret
Ireland
National University of Ireland, Galway
University College Cork
University of Limerick
Italy
Politecnico de Milano
Università Cattolica del Sacro Cuore
Università Ca’ Foscari Venezia
Università di Pisa
Jordan
Jordan University of Science &
Technology
University of Jordan
2 | QSIU Services

Kazakhstan
Al-Farabi Kazakh National University
Abai Kazakh National Pedagogical
University
Lithuania
Vilnius Gediminas Technical University
Vytautas Magnus University
Macau
University of Macau
Mexico
Tecnológico de Monterrey
Universidad Autónoma de Nuevo León
Universidad de Monterrey
Universidad Autónoma de Mexico
Universidad Autónoma del Estado de
Hidalgo
Netherlands
HAN University of Applied Sciences
University of Groningen
Singapore
Nanyang Technological University
South Africa
North-west University
University of the Witwatersrand
South Korea
Chonbuk National University
Dongguk University
Ewha Womans University
KAIST - Korea Advanced Institute of
Science and Technology
Korea University
Kyungpook National University
Pohang University of Science and
Technology
Seoul National University
Sungkyunkwan University
Spain
CESINE University
IE University
Universidad de Alcalá
United Kingdom
Bath Spa University
King’s College London
Newcastle University
Swansea University
University of Central Lancashire
University College Birmingham
University of Cumbria
University of Leicester
University of Strathclyde
University of Nottingham
United States
American University
Massachusetts Institute of Technology
(MIT)
The Ohio State University
University of South Florida
Vietnam
FPT University
New Zealand
Auckand University of Technology
Auckland University of Technology
Business School
Massey University
University of Canterbury
Paraguay
Universidad Autónoma de Assunción
Portugal
Universidade de Coimbra
Russia
Far Eastern Federal University
Higher School of Economics
MGIMO
N.I. Lobachevsky State University of
Nizhni Novgorod
Siberian Federal University
Tomsk Polytechnic University
Saudi Arabia
Al-Imam Mohammed Ibn Saud Islamic
University
King Abdulaziz University
King Fahd University of Petroleum &
Minerals
King Saud University
Qassim University
Umm al Qura University
Sweden
KTH Royal Institute of Technology
Lund University
Switzerland
ETH Zürich (Swiss Federal Institute of
Technology)
Taiwan
Feng Chia University
Taipei Medical University
National Taipei University of Technology
National Chengchi University
Thailand
King Mongkut’s University of
Technology Thonburi
Kasetsart University
Mahasarakham University
Turkey
Eastern Mediterranean University
United Arab Emirates
American University of Sharjah
Gulf Medical University
www.iu.qs.com | 3

The QS Stars rating system is operated by the QS Intelligence Unit, the independent compiler of the QS World University Rankings® since 2004. The system
evaluates universities across a wide range of important performance indicators as set against pre-established international standards. By covering a broader
range of criteria than any world ranking exercise, QS Stars shines a light on both the excellence and the diversity of the rated institution.
CATEGORY
Research
Employability
Teaching
Facilities
Internationalization
Innovation
Access
Engineering and Technology
OVERALL
STAR RATING
QS Stars – © 2013 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd)
PLUS
Ben Sowter - Head of QS Intelligence Unit
MIT 5+ 2013.indd 1 20/03/2013 11:28
QS Stars for Universities and Business Schools
FACILITIES
Massachusetts Institute of Technology (MIT)
The QS Intelligence Unit has, through rigorous and independent data collection
and analysis of performance metrics as set out in the QS Stars methodology, rated
Massachusetts Institute of Technology (MIT) as a Five Star Plus institution.
PLUS
more
than
QS Stars is rapidly growing into the chosen evaluation system for universities worldwide.
With over 140 institutions globally participating in the QS Stars program in more than
30 countries, it is an international standard that is becoming increasingly recognized.
QS Stars uses a rating system that allows a university to shine irrespective of its size,
shape and mission. At the end of the audit process universities receive a QS Stars
Development Roadmap and are awarded stars for their overall performance and each
of the category criteria.
The number of stars awarded at the overall and category levels will resonate with
international students, parents and university staff, and become a valuable asset to add
to your marketing collateral and outreach.
QS Stars uses a wide range of indicators to measure the performance of an institution.
It is an opportunity for universities to highlight their strengths through awarded
recognition. When associated with an institution’s brand, it acts as a powerful
marketing mechanism for communicating distinct areas of strength to students,
parents, academics, employers and the wider community.
4 | QSIU Services

Benefits
QS Stars offers your university the opportunity to use your award to empower your marketing and branding
collateral and campaigns. Once the audit has been completed you will receive a comprehensive pack that
consists of various logos for your institution’s achievements. Under the licence agreement you will be entitled
to use whichever logo you have been awarded on your marketing materials such as, website, recruitment fair,
prospectus, business card, email signature and any other promotional tools*. QS supplies all logos in formats
that will suit your printed and online materials.
Great international visibility
Events
~ ~ QS Stars results will be seen by the
250,000 people who register for one of
the 215 QS events per year, representing
over 5% of the global international HE
student population
~ ~ Prominent school signs
Online and print
~ ~ University rating appearing alongside the
QS World University Rankings ® results
on topuniversities.com, with over 14.5
million visits in 2012
~ ~ QS Stars rating on your university /
business school / grad school profile
page with detailed breakdown
~ ~ Appear in country and regional features
including Asian University rankings,
Latin American rankings and 29 subject
rankings
~ ~ QS Stars will be available as a search
criterion in the online search tool for MBA
/ Masters candidates.
www.iu.qs.com | 5

Endorsements
“NTU is a relatively young university, which has been developing rapidly in the
last few years. The current ranking from QS is an affirmation that NTU today has
a high international standing. The new QS Stars rating system further recognizes
NTU’s strengths as a world-class university across a broader set of criteria than
can be measured in any ranking system and provides valuable information for
our many stakeholders - current students, prospective students, parents, teachers,
employers, fellow academics and our local community.”
Bertil Andersson
President, Nanyang Technological University, Singapore
“From now on all of our promotional material, our website, and our publications,
will include the QS Stars rating alongside the Australian government’s ERA
analysis”
“Compared to an international ranking, QS Stars offers more of a framework
for benchmarking. It’s something where criteria that are important can be
measured over time, not just with our colleagues in Australia but with likeminded
universities anywhere in the world, and that’s what really attracted us.”
“I think most universities will use QS Stars. Increasingly, discerning students
who are much more knowledgeable about their opportunities, say ‘show me the
evidence’. I sense that this is what the future is going to be - students wanting us
not just to make assertions, but to back them up.”
Jennie Lang
Pro-Vice-Chancellor - Vice-President, Advancement, University of New South
Wales, Australia
“QS Stars actually drills down to further detail, which will give students the choice
to compare us more usefully with other institutions.
We can use it to highlight the many diverse areas of strength that we have, and it
will help us with our planning in areas such as branding, positioning, and telling
us which areas to focus on.”
Ailsa Lamont
Executive Director - International, RMIT University, Australia
“QS Stars was our first option to develop a SWOT analysis of our institution.
QS Stars is much more than a ranking, it is a huge opportunity to learn about
ourselves based on a credible external audit process. Using a mixture of absolute
and relative merit, the QS Stars approach appears to be fair for everyone. We feel
that we became more prepared to promote our image worldwide.”
Amílcar Falcão
Vice-Rector for Research, University of Coimbra, Portugal
6 | QSIU Services

PRICING
PRICING
QS Stars audit fee - US$9,850
~ ~ Audit valid for three years
~ ~ Includes the QS Stars Development Roadmap detailing basis for achieved award
and guidance on maintaining/improving award level
~ ~ Optional annual audit can be conducted at an extra fee, within the three year cycle
QS Stars annual licence fee - US$6,850
~ ~ Presentation of specific results on a customised link
~ ~ Licence to use supplied QS Stars graphics and logos in online and printed materials
to present rating to stakeholders
Please note, the invoicing schedule will be as follows:
Year 1 - US$16,700 (audit fee and annual licence fee)
Year 2 - US$6,850 (annual licence fee)
Year 3 - US$6,850 (annual licence fee)
www.iu.qs.com | 7

Benchmarking Service: Year 3 Report – City University of Hong Kong
Personnel Data Headcount FTE
Faculty 1,535 783
International Faculty 500 245
Students 19,200 13,453
International Students 9,305 6,869
Undergraduates 10,010 8,412
International Undergraduates 4,520 3,701
Postgraduates 9,190 5,041
International Postgraduates 5,785 3,168
Exchange Data Headcount FTE
Undergraduates Inbound 622 221
Undergraduates Outbound 45 45
Postgraduates Inbound 22 20
Postgraduates Outbound 5 5
Financial Data
Commissioning institution
US$
Domestic Undergraduate Fees 14,300
International Undergraduate Fees 19,400
Domestic Postgraduate Fees 12,700
International Postgraduate Fees 19,100
Average Domestic Fees 14,000
Average International Fees 17,000
Annual Library Spending 20,000,00
Total Research Funding 50,000,000
Government 20,000,000
Industrial 30,000,000
Facilities Investment -
Community Investment 1,500,000
Alumni Donations 5,230,000
Scopus Data
Papers Citations Impact
Overall 3,134 8,150 2.6
Arts & Humanities 28 49 1.8
Engineering & Technology 1,456 2,826 1.9
Life Sciences & Medicine 1,255 4,789 3.8
Natural Sciences 537 1,715 3.2
Social Sciences & Mgmt 630 1,988 3.2
Additional Information
Staff with PhD 250
Patents 25
Overall Student Satisfaction Rate 87
Teaching Student Satisfaction Rate 92
PhDs Awarded 123
Graduate Employment Rate 82
Students Pursuing Further Study 52
Average Entry Requirements -
Name:
Commissioning institution
Abbreviation:
Client
Location:
City , Country
Foundation Year: 1923
Classification: Size: L ; Focus: CO ; Research: HI ; Age: 5 ; Status: A
QS Indicator Scores Client Global
Overall 38.1 -
Academic Reputation 41.2 39.2
Employer Reputation 69.9 39.0
Faculty Student 12.1 44.3
Citations per Faculty 32.2 34.5
International Faculty 34.2 38.4
International Students 21.4 38.3
QS Faculty Area Scores Client Global
Arts & Humanities 17.7 15.6
Engineering & Technology 44.9 12.1
Life Sciences & Medicine 10.2 12.0
Natural Sciences 63.7 14.4
Social Sciences & Mgmt 11.7 13.7
Other Rankings
ARWU (Shanghai Jiao Tong) 282 (236)
URAP 153 (182)
Webometrics Ranking 504 ( 699)
THE 123 (110)
4icu Web Popularity Ranking 323
Alexa Web Ranking 38752
Website Capture
Web Address:
www.university.com
Date Taken: 2013-04-10
8 Copyright © 2013 QS Intelligence Unit
Overall Ranking
2012 QS World University Rank ®
2008 2009 2010 2011 2012
401 382 301 295 240
Academic Reputation
2008 2009 2010 2011 2012
218 245 217 200 182
Employer Reputation
2008 2009 2010 2011 2012
118 102 121 132 120
Faculty Level Rankings
Faculty Student
2008 2009 2010 2011 2012
219 193 345 229 230
Citations per Faculty
2008 2009 2010 2011 2012
332 430 420 435 423
International Faculty
2008 2009 2010 2011 2012
91 91 80 63 72
International Students
2008 2009 2010 2011 2012
103 132 156 124 110
Faculty Area 2008 2009 2010 2011 2012
Arts & Humanities - 50 114 620 147
Engineering & Technology - 496 543 174 40
Life Sciences & Medicine - 155 71 153 196
Natural Sciences - 32 134 91 157
Social Sciences & Management - 63 288 224 568
Benchmarking Service: Year 1 Report 9
Benchmarking Services
The Benchmarking Service utilizes the core data which has been collected over a
period of ten years for the QS World University Rankings® and regional projects.
The service provides a method of measuring and comparing a university’s
performance and standards with those of its peers. It highlights institutional
trends by presenting robust data in an accessible and comprehensive format
and has been extensively used by institutions around the world as an important
tool for strategic planning and research.
240
Benchmarking Methodology
Institutions select a number (between 6 and 30) of target institutions from the QS
World University Rankings list with which to compare themselves. A mixture of
domestic and international institutions is ideal and a 3 to 5 year cycle is recommended
in order to develop a comprehensive perspective.
Utilizing our QS Classifications System, we are able to assist clients in choosing their
peer list, which is a critical starting point for the benchmarking process.
What is included?
~ ~ World rank estimation for non-ranked institutions
~ ~ Trend data on ranking positions, including information not publicly available
~ ~ Access to the data behind the rankings, including Academic Reputation, Employer
Reputation and Research Performance results
~ ~ Variances in performance and a variety of other metrics
Advantages to Institutions
~ ~ Allow institutions exclusive access to data
used for the QS World University Rankings
~ ~ Help institutions understand their position
regionally, nationally and globally
~ ~ Provides context to assist in setting realistic
and achievable targets
~ ~ Challenges operational complacency
~ ~ Creates an atmosphere conducive to
continuous improvement
~ ~ Identify gaps and weak areas to indicate what
is required to improve competitiveness
8 | QSIU Services

MODULE 2
The charts in this module represent a snapshot of performance across
all the indicators utilised in the 2012 Rankings, each presented in contrast
to Atlantis’ results. In each case, the area inside the line represents
the all round strength of the institution across the six principal ranking
indicators and would correlate perfectly with the overall ranking performance
were it not for the influence of weightings; essentially this
display approach implies that each indicator carries the same weight.
Some insights can be drawn from analysing the results of the peer
institutions:
• Typically the more hexagonal the ‘shape’ of the institution, the
better the performance, as exemplified by Template (Chart 2.1).
However this shape is not completely achieved for any of the
selected peers as most of them, including top performer Athenea
University (Chart 2.1), exhibit a weakness in at least one
area. An area of weakness, for the purposes of this module, is
defined by an indicator position below the 200 mark.
• At position 212, Atlantis does not perform particularly well in
the International Faculty indicator. This may be a result of insufficient
IPEDS data regarding international numbers, but overall,
top American institutions, with only four exceptions in 2011,
are not represented in the top 50 in this indicator. The exception
is San Diez (Chart 2.1) which performs well in both international
indicators.
• Atlantis, ranked in the top 100, similarly has weaknesses in the
international indicators, performing at 249 in International Faculty
and 396 in International Students.
• Atlantis’s domestic peers, University 1 and University 2, also
struggle in the international indicators: the former performs at
541 in International Students and the latter at 239 in International
Faculty.
• University 4 outperforms the selected peers in both international
indicators.
• University 6 performs well overall at 84 however its ‘shape’ exhibits
a distinct weakness in Faculty Student where it performs
at 585. Otherwise, the selected peers perform well in the Faculty
Student indicator, averaging a rank of 56.
• University 5 performs well in all of the indicators except for the
Employer Reputation index, where it performs at 204. Despite
this, University 2 is placed at 12 overall. Peer 1 and Peer 4 and
Peer 6 all outperform the institution in this indicator. University
3’s stellar and stable performance in the remaining indicators
have helped it to achieve an impressive overall result.
• Peer 2 leads the selected peer group in both reputational indicators,
performing at six in Academic Reputation and four in
Employer Reputation.
KEY
AR= Academic Reputation
ER= Employer Reputation
FS= Faculty Student
CF= Citations per Faculty
IF= International Faculty
IS= International Student
26 Copyright © 2013 QS Intelligence Unit
2.1
2.2
2.3
2.4
2.5
2.7
• Currently Atlantis performs at the bottom of the group in both
reputational indicators. It is placed at 232 in Academic Reputation
and 432 in Employer Reputation. Top performer Peer 2 achieves
the best performance among the domestic peer group, at 32 in Academic
Reputation and 83 in the Employer Reputation indicator.
DOMESTIC ANALYSIS
There is a clear division in regional performance in the
Citations per Faculty and Faculty Student indicators.
Chart 2.8 shows the average country performance
in all six indicators. Analysts please write your own
analysis. In the Citations per Faculty indicator, institutions
based in Country 2 perform on average 35%
better than those located in Country 3, and 24% better
than those in Country 2 and 19% in Country 1.
However, in terms of average country performance in the
Faculty Student indicator, institutions in the region clearly
dominate. Sample Country’s institutions perform on average
23% better than institutions located in the US.
Benchmarking Service: Template - Year 1 Report 27
2.8
Benchmarking Deliverables
COMPARATIVE ANALYSIS
Benchmarking Service
University of Atlantis
“Specifically, we will use your information to identify
institutions that could be a reference for us in key
aspects, and to estimate the time we need to see changes
reflected in our performance and in the perception of
academics and employers...
Modules 2 and 3 clearly explain where we should focus to
improve in our rankings performance. The benchmarking
analysis by subject areas, citations and productivity
(module 4) clearly describes the current situation
and impact of research activities of our University in
comparison with other institutions. The same kind of
clarity can be found in Module 5, where we can get useful
conclusions and successful examples that we can follow.”
Dr. Antonio Elias Ochoa. Dirección de Planeación y
Evaluación, Universidad de los Andes (Colombia)
The Benchmarking Service is also available for the following ranking exercises:
Regional Rankings: Asia and Latin America
The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities
across the region, based on a set of criteria that commonly applies to all countries involved in the study.
QS World University Rankings by Subject
This ranking examines the institutional strength specific subject fields. Rankings in five key subject areas are
produced: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences and
Social Sciences & Management.
PRICING
PRICING
3 year total fee - US$45,000
~ ~ 5 standard modules, benchmarking against six institutions
5 year total fee - US$75,000
~ ~ 5 standard modules, benchmarking against six institutions
Additional institutions can be added to the benchmark list at a rate of $2,500
per institution per year.
Supplementary modules can be added at a rate of $ 3,000 per module per year.
www.iu.qs.com | 9

Academic Reputation Dataset
A data-rich solution for measuring academic performance and institutional brand
recognition.
The Academic Reputation Dataset is a benchmarking tool exclusive for World Top
350 institutions. It enables them to further analyze its academic performance and
institutional brand perception.
This extensive dataset provides access to raw data from the QS Global Academic
Survey, arguably the largest and strongest survey of its type drawing over 46,000
responses in 2012. Its results feed into the Academic Reputation indicator, the most
distinctive component of QS World University Rankings ® .
What is included?
Each report includes all the academic responses nominating the client institution
and/or the selected peers, broken down by respondent and institution profiles.
~ ~ Responses from 5 continents and over 140 countries
~ ~ Over 50 disciplines covered
~ ~ High level of flexibility. The tool allows filtering by:
~ ~ Narrow discipline fields
~ ~ Broad faculty area
~ ~ Respondent profile (country, job classification and experience in academia)
~ ~ Respondent institution rank range
~ ~ Respondent institution country
~ ~ Respondent institution size
~ ~ Respondent institution focus
~ ~ Respondent institution research intensity
~ ~ Respondent institution age
Deliverables
The dataset is intended to provide a high level of flexibility. It is presented response by
response, allowing for filtering and cross-referencing according to each institution’s
needs.
The report is delivered in MS Excel format and includes basic pre-defined tables.
PRICING
Basic 6 peer package - US$39,500
Additional cost per peer per year US$2,500
10 | QSIU Services

www.iu.qs.com | 11

Consulting Service
The prime objective of the consulting services offered by the QS Intelligence Unit is to
assist universities, and other higher education institutions, who aspire to achieve world
class standards.
~ ~ Bespoke Services: QSIU have a unique capacity and expertise in global higher
education to provide customized advisory services that address our clients’
specific priorities, objectives, and culture.
~ ~ International Advantage: QSIU is internationally unique in the higher education
sector through their comprehensive and integrated services, with coordinated
and collective team support.
~ ~ Collective Strength: Every project we manage is championed by an international
expert, teamed with an integrated selection of consultants who help ensure
coherence and alignment between the different modules.
Scope of the Advisory Services:
~ ~ Strategic review and audit
~ ~ Research strategy and publication
performance
~ ~ Internationalization of students & faculty
~ ~ Market positioning and recognition
~ ~ Accreditation, quality assurance and audit
support
~ ~ Online marketing and social media presence
~ ~ Employer relations and careers service
provision
~ ~ Advisory on international ranking systems
Institutional Direction
~ ~ Implementation and change management
~ ~ Governance and structure
~ ~ Infrastructure and facilities improvement
~ ~ Internal communications
~ ~ Financial planning
External Strategy
~ ~ Internationalization
~ ~ External communications
~ ~ Online marketing and presence
Academic Impact
~ ~ Faculty recruitment, retention and development
~ ~ Entrepreneurship, innovation, knowledge transfer
Student Value
~ ~ Learning and teaching development
~ ~ Graduate employability
~ ~ Student recruitment and experience
Implementation Services:
~ ~ Setting up an International Office – governance & structure
~ ~ Setting up an Institutional Research Office – governance &
structure
~ ~ Setting up internal performance measurement processes
12 | QSIU Services

Global Clientele
Careful Reviews Ensure
Practical Solutions
By engaging with consulting
services, Higher Education
institutions will:
“QS has provided a thorough, professional, and analytical
consulting service to our university and we are highly
satisfied with the progress it has enabled us to make. They
have provided access to a range of internationally renowned
senior administrative and academic experts who have
worked closely with university management to bring about
real and positive changes to our professional practice.”
Prof Nabeel Koshak, Vice President for Business &
Innovation, Umm Al-Qura University
Gain a thorough
analysis of their current
performance
“QS offered us a deep insight into research strategy and the
recommendations have been very useful in our improvement
process. We strongly recommend the consulting service to
universities that, like us, constantly seek to provide better
services to students and to society as a whole.”
Prof. Carlos Cruz Limon, Vice President External
Relations and Internationalization, Tecnológico de
Monterrey
Learn from internationally
recognised experts
“Great work and really helpful for us! We do appreciate your
hard work and I’ll make all efforts to persuade people to
implement all your recommendations! Work delivered did
exceed what we expected.”
Prof. Maxim Khomyakov, Vice President for
Internationalization, Ural Federal University
Receive
realistic and achievable
recommendations
www.iu.qs.com | 13

Partner Identification Services
In response to the increased interest in global institutional collaboration, QS Intelligence Unit is pleased to offer
Partner Identification Services. This will provide a solid foundation for establishing partnerships with competitive
institutions worldwide, by providing recommendations tailored to the client’s own strategy in a particular region.
The service can identify universities for research collaboration, mobility congruence, and institutional partnerships.
This bespoke project will start by identifying potential partnership opportunities in a targeted region, according
to general and specific prerequisites established with the client. Further to selecting the appropriate partner
institutions in the region, the project will provide key contacts in the selected universities and will offer commercial
opportunities for the client to widen its presence in a strategic region.
Methodology
PRICING
PRICING
PRICING
PRICING
Module 1- US$ 5,000
This module offers the option to choose a set of criteria, primary and secondary, that
are of most interest, when identifying partner universities. Based on results in these
criteria, up to ten specific partner institutions will be identified.
Primary criteria for selecting partner institutions include: country, university size,
research intensity and focus (faculties and presence of a medical school). Our extensive
research data is able to match university partners through paper intensity, research
focus, subject area specification, and citation levels.
Secondary criteria for selecting partner institutions are based on the extensive data
collected for the QS World University Rankings ® , QS University Rankings: Asia, QS
University Rankings: Latin America, and QS World University Rankings by Subject.
Module 2 - US$ 7,000
This module includes the service provided in module 1, with the addition of the
identification of five partner universities that are specialized or have excellence in
particular broad and/or narrow subjects. Further research will identify relevant study
programs at the partner university.
Module 3 - US$ 15,000
This module includes the service provided in module 2, with a supplementary
introduction to key contacts at all identified partner institutions. This module also
comprises a page advert within the QS University Rankings supplement, emailed to
senior University staff in a targeted region, as well as a printed edition for distribution
at major international higher education conferences. The client will also be provided
with a button advert on the Rankings section of the QS Intelligence Unit website
(www.iu.qs.com, the academic home to the university rankings).
Module 4 - US$ 22,000
This module includes the service provided in module 3, with the addition of either:
~ ~ Six Postgraduate/PhD student recruitment fairs in August/September held in
targeted global regions
OR
~ ~ Banner advert on the public facing web results of the QS University Rankings
results on http://www.topuniversities.com, our popular Rankings website which
generates 15 million visits a year.
14 | QSIU Services

www.iu.qs.com | 15

QS World University Rankings ®
The QS World University Rankings ®
presents a multi-faceted view of the
relative strengths of the world’s leading
universities.
Methodology
Six indicators are drawn together to form an international ranking of universities:
Academic Reputation
A global survey of academics asking
respondents to identify universities they
consider excellent in their own broad
field of knowledge.
Employer Reputation
A global survey of employers with
experience of recruiting from
universities.
Citations per Faculty Member
Utilizing Scopus data (the world’s
largest abstract and citation database
of research literature operated by
Elsevier), this indicator combines
research productivity and quality, taking
into account the scale of an institution.
Faculty Student Ratio
In lieu of a globally available evaluation
of teaching quality, this indicator is
designed to serve as a widely available
proxy for commitment to teaching.
International Students
Used to evaluate not only a university’s
broad approach to internationalization,
but to also give prospective students a
feeling for an institution’s commitment
and facilities for students from overseas.
International Faculty
This indicator supports the previous one
in assessing a university’s commitment
to providing a global educational
environment.
Launch Event
QS World University Rankings live launch event
will be held in early September in Istanbul.
This event coincides with the EAIE Conference
and exhibition. This annual event announces
the latest results from the annual QS World
University Rankings offering, giving exclusive
access to the team behind the rankings with a
full QA session after the release. This event is
streamed live online around the world allowing
a global audience to join the conversation.
For more information, contact jason@qs.com
or visit www.iu.qs.com
16 | QSIU Services

Format
QS World University Rankings ® can be found online at www.topuniversities.com
and in print.
Last year the Rankings were viewed over 50 million times and received coverage in
over 1,000 national and international newspapers and news portals.
Regional and Subject Rankings
Regional Rankings
The purpose of each ranking is to provide a neutral and independent comparison of
the quality of universities across the region, based on a set of criteria that commonly
applies to all countries involved in the study.
QS University Rankings by Subject
This series of Rankings examine the institutional strength of universities in specific
subject fields. Rankings in five key subject areas are produced: Arts & Humanities,
Engineering & IT, Life Sciences & Medicine, Natural Sciences and Social Sciences
& Management.
Full results for these Rankings can be
found online at www.topuniversities.com.
Sponsorships
Sponsorship opportunities for the Rankings
are available and provide a truly unique
global reach to audiences within the higher
education sector including parents and
students. Sponsorship for regional rankings
allow for a targeted media campaign in key
countries.
For more information, contact
jason@qs.com.
“Quacquarelli Symonds (QS), one of the big three ranking
organisations.”
The Economist, 10th October, 2011
“...widely recognised throughout higher education as the
most trusted international tables...”
The Independent, 11th September, 2012
www.iu.qs.com | 17

QS Rankings Supplements
QS World University Rankings
QS University Rankings: Asia
QS University Rankings: Latin America
QS University Rankings: Asia TM
QS University Rankings: Latin America TM
2012
2012/2013
QS annually publish a supplement for our global university rankings (QS World University
Rankings) and our two regional rankings: the QS University Ranking: Asia and QS University
Rankings: Latin America. These exclusive supplements are produced and distributed in
both print and electronically. The QS rankings supplements have become a great platform
for universities wishing to celebrate their performance with our rankings or as an important
tool to ensure their brand is established with academics and international university staff
for academic collaboration and or inbound outbound student mobility.
Each of the three supplements is 32 pages which heralds the results from the latest
rankings. The individual supplements will be sent electronically on the morning of each
release to academics and senior international university staff around the world. We will
also distribute printed copies at all major global international higher education events.
Distribution at a glance
Electronic copies - 30,000
Electronic audience profile: vice chancellors,
presidents, deputy vice chancellors, deputy
presidents, international office directors,
department heads, planning directors and
deputy vice chancellors - research and
academic.
Print edition Copies (each)- 10,000
Distribution:
NAFSA: Association of International Educators.
EAIE: Internationalisation of Higher Education.
AIEC: Australian International Education Conference.
AIEA: Association of International Education Administrators.
CBIE – BCEI: The Canadian Bureau for International Education.
QS APPLE: QS Asia Pacific Professional Leaders in Education
Conference.
QS MAPLE: QS Middle East and Africa Professional Leaders in
Education Conference and Exhibition.
Advertising options are limited to 10 single color pages per
publication.
PRICING
Inside Front Cover - US$10,000
Outside Back Cover - US$8,000
Run of Page - US$6,000
10% discount if booking two supplements
and 15% discount if booking all three
supplements.
Please contact jason@qs.com for more information.
18 | QSIU Services

The QSIU Website
The QSIU Library
Visit our QSIU Library on www.iu.qs.com.
The library contains a wealth of reports,
each pertaining to a specific area in higher
education intelligence:
~ ~ QS Careers Advisors’ Guide
~ ~ TopMBA.com Jobs & Salary Trends
Report
~ ~ QS World University Rankings result
tables - Excel format
~ ~ Country Reports
~ ~ QS World University Rankings
Supplement
~ ~ QS TopMBA.com Applicant Survey
~ ~ QS World University Rankings by
Subject - Result tables
~ ~ QS University Rankings: Latin America
Supplement
~ ~ QS University Rankings: Asia
Supplement
~ ~ Special reports including Asia as a
destination for innovation
The QS Intelligence Unit’s website attracts a specific
audience of academics who frequent the site for the
latest news in higher education, rankings, and events
information.
The website is relatively new but the audience has grown
signficantly. In 2012, it received over 500,000 page views,
an increase of 40% from the previous year. And the interest
surrounding a website dedicated to a very specific global
academic community continues to grow.
The site receives visitors from around the globe including
the United States, United Kingdom, India, Canada, Australia,
Singapore, Malaysia, Hong Kong, China, and Italy. In total, the
website reaches over 200 countries, highlighting its unique
ability to garner a worldwide academic audience.
Advertisement opportunities are available to suit your target
audience. Our rankings pages draw hundreds of thousands
of visitors, and our events page pulls in tens of thousands of
visitors. Spaces are limited, please contact jason@qs.com for
more information.
www.iu.qs.com | 19

Meet the team
Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd.
Nunzio believes that education and career decisions are too important to leave to chance.
QS aims to be the world’s leading media and solutions company in the higher education
sector and the most trusted on-line and off-line meeting place for all candidates, schools and
businesses for career and educational related decisions, at each key career stage. Nunzio
is responsible for the annual TopMBA.com Applicant and Recruiter Research, producing
several reports including the annual QS Global 200 Top Business Schools Report. He is
recognized as an authority on the strengths, weaknesses and specializations of business
schools and universities around the world.
Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit.
Ben is fully responsible for the operational management of all major QS research projects
and is actively involved in all the collection, compilation and tabulation of all the data that
lead to, among others, the QS Top MBA Applicant and Recruiter Research and the QS
World University Rankings ® . Ben is a frequent contributor to the press and his opinions and
expertise are used regularly by major global publications.
Baerbel Eckelmann - Research Manager
Baerbel has a MA in General Pedagogy, Sociology and Psychology from the University of
Passau, Germany and a MA in Applied Social and Market Research from the University of
Westminster. Soon after joining QS, Baerbel took on the responsibility for the data and
knowledge management of the QS World University Rankings ® and regional rankings
exercises. Baerbel also manages the QSIU research team in Singapore.
Jason Newman - Global Commercial Director
Jason is based in QS London HQ, and has 22 years experience working in publications,
events and promotions, including for the last 12 years in the international higher education
sector. At QS he has run a portfolio of international undergraduate and graduate recruitment
products and services. He consults with top universities worldwide, introducing the QS
portfolio and advising them on strategies for brand positioning, international student
recruitment and international partnerships.
Team of Analysts and Researchers
Stephanie Braudeau, Ina Chiriliuc, Abby Chau, Martin Juno, Susan Gatuguta, Shadi Hijazi,
Deena Al-Hilli, Irene-Jay Shin, Dr. Christina Yan Zhang and Hillol Nag.
20 | QSIU Services

Contact us
Head of sales Jason Newman jason@qs.com
Australia, New Zealand and Canada Jason Newman jason@qs.com
UK, Ireland, Netherlands, Scandinavia and Switzerland Nicholas Sequeira nicholas@qs.com
France Nicolas Cletz nicolas@qs.com
Latin America, Spain, Portugal and Belgium Bernardo Amador bernardo@qs.com
Asia, Middle East and Africa Mandy Mok mm@qs.com
Italy and Turkey Dario Consoli dario@qs.com
Eastern Europe and Central Asia Zoya Zaitseva zoya@qs.com
USA Mark Shay mark.shay@qs.com
Rest of World Jason Newman jason@qs.com
www.iu.qs.com | 21

QS - Our Mission
To enable motivated people around the
world to fulfill their potential, by fostering
educational achievement, international
mobility and career development.
www.qs.com
Tel.: +44 (0)207 428 2782
QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC, New York
www.iu.qs.com
intelligenceunit@qs.com
22 | QSIU Services