Ql - ITO
Ql - ITO
Ql - ITO
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26 İSTANBUL CHAMBER OF COMMERCE<br />
broadcasting has decreased by half while the number of households which<br />
prefer digital is multiplied by 3,5. 19<br />
Tablo 6 - Broadcast receiving forms in households (% 20 )<br />
2005 2006 2007 2008 2009 2010<br />
Terrestdal 77 63 55 47 42 36<br />
Cable ll lO 8 9 8 8<br />
2.2.4. Internet Protocol TV (IPTV) 21<br />
21 40 51 60 68 72<br />
Source: Nielsen, TV Annual 201 O<br />
The ground work Internet based TV broadcasting started in 2008 and after<br />
a trial period of ı,5 years, TTNET, the internet affiliation of Türk Telekom<br />
launched Turkey' s first and only IPTV platform called IPTivibu in three<br />
metropolis in September 20ı0. Even though the platform did not do any<br />
advertising, it has reached 5.000 subscribers by the end of 20ı0. In February<br />
20 ı ı, it changed i ts name to Tivibu Ev (Tivibu Home) and ıaunched a major<br />
advertising campaign. Its target is to reach over 20 thousand subscribers by the<br />
end of20ı 1.<br />
The two prerequisites that enables the purchase one of three subscription<br />
packages of Tivibu Ev, which offers a total of ıo6 channels 53 of them being<br />
19<br />
20<br />
21<br />
''Nielsen TV Yıllığı 2010- Hanelerde Sahiplik ve Yayın Alma Şekilleri"<br />
http:// smgconnected.com/tv-yilligi-201 O-hanelerde-sahiplik-ve-yayin -alma-sekilleri<br />
The total percentage is over 100%, s ince the transmission method within a household can vary<br />
(for example cable and terrestrial at the same time).<br />
The informationusedin this seetion is taken from Ertuğrul Acar, "Türkiye IPTV 2010 Raporu",<br />
March 2011. To read the report: http://iptv.org.tr/iptv/?page_id=264