Ql - ITO

26 İSTANBUL CHAMBER OF COMMERCE
broadcasting has decreased by half while the number of households which
prefer digital is multiplied by 3,5. 19
Tablo 6 - Broadcast receiving forms in households (% 20 )
2005 2006 2007 2008 2009 2010
Terrestdal 77 63 55 47 42 36
Cable ll lO 8 9 8 8
2.2.4. Internet Protocol TV (IPTV) 21
21 40 51 60 68 72
Source: Nielsen, TV Annual 201 O
The ground work Internet based TV broadcasting started in 2008 and after
a trial period of ı,5 years, TTNET, the internet affiliation of Türk Telekom
launched Turkey' s first and only IPTV platform called IPTivibu in three
metropolis in September 20ı0. Even though the platform did not do any
advertising, it has reached 5.000 subscribers by the end of 20ı0. In February
20 ı ı, it changed i ts name to Tivibu Ev (Tivibu Home) and ıaunched a major
advertising campaign. Its target is to reach over 20 thousand subscribers by the
end of20ı 1.
The two prerequisites that enables the purchase one of three subscription
packages of Tivibu Ev, which offers a total of ıo6 channels 53 of them being
19
20
21
''Nielsen TV Yıllığı 2010- Hanelerde Sahiplik ve Yayın Alma Şekilleri"
http:// smgconnected.com/tv-yilligi-201 O-hanelerde-sahiplik-ve-yayin -alma-sekilleri
The total percentage is over 100%, s ince the transmission method within a household can vary
(for example cable and terrestrial at the same time).
The informationusedin this seetion is taken from Ertuğrul Acar, "Türkiye IPTV 2010 Raporu",
March 2011. To read the report: http://iptv.org.tr/iptv/?page_id=264