Ql - ITO
Ql - ITO
Ql - ITO
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22 İSTANBUL CHAMBER OF COMMERCE<br />
These data gathered by face-to-face survey methodology is reaffırıned by<br />
the data obtained via people meter ( electronic audience measurement) system.<br />
The difference between the percentages stems from the difference between the<br />
measurement/ survey methods; but the ranking among the most popular<br />
channels stays the same, as can be seenin the table below.<br />
Tab le 4 -Most popular TV channels according to viewing shares<br />
Channel %<br />
D 14.0<br />
SHOW TV 10.6<br />
ATV 9.9<br />
STAR 8.6<br />
FOX 8.1<br />
STV 5.7<br />
Source: Mindshare, 2010 (2009 data)<br />
The RTSC research asked the subjects which channels they would prefer if<br />
they had to watch just one channel. The result shows that the fırst two ranks do<br />
not change, but it is interesting that TRT channels rank third. 10<br />
10<br />
It is a methodologically controversial interpretation to reduce numerous TR T channels to one<br />
single unit and compare it with other singular channels .
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