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improvement of the island through a re-qualification programme of the<br />
National Park of the Asinara, which, established in 1991, institutionalised<br />
the mission to conservation and proper management of the naturalistic<br />
heritage therein.The Costa Smeralda is located in the north-eastern part of<br />
Sardinia, in the Gallura region. It spreads into small and deep bays<br />
reminiscent of fjords, within promontories of granitic rocks occasionally<br />
carved by time into bizarre shapes. The coastline of rocks and islets<br />
encloses steep coves with beaches of white sand. Some of these are<br />
remarkably inviting, such as Liscia di Vacca or Cala di Volpe, bathed by<br />
crystal-clear waters and girdled by lush Mediterranean vegetation. Starting<br />
from the 1970s, the Costa Smeralda Consortium has promoted a broad<br />
programme of tourist enhancement through the construction of marinas,<br />
hotels, apartment hotels, and tourist villages. The whole area has therefore<br />
been transformed: from wild and sparsely populated into a symbol of<br />
fashion, luxury and exclusive holidays, destination for thousands of tourists<br />
every year. The massif of the Gennargentu is the most important<br />
mountainous group of Sardinia. It consists of most ancient rocks, including<br />
vast formations of schist and granite. Its central area is dominated by the<br />
highest peak of the Island (Punta La Marmora), encircled by wide and<br />
Granite rocks<br />
in the cliffs<br />
of Costa Smeralda<br />
10
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