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<strong>Dorot</strong> <strong>Farms</strong>
Kibbutz <strong>Dorot</strong> -<br />
Agricultural cooperative.<br />
Over 1500 Km² of<br />
environmentally friendly<br />
gardens.<br />
We grow Garlic, Carrots,<br />
Onions, Fresh Herbs:<br />
Basil, Parsley, Cilantro, Dill<br />
and others.<br />
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From Our Gardens…
To Your Kitchen<br />
Chopped fresh &<br />
flash-frozen<br />
Fresher than fresh !<br />
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Our Factory<br />
• Strict quality control<br />
• Fully automated<br />
• State-of-the-art machinery<br />
Adheres to US & International standards:<br />
• HACCP<br />
• GMP<br />
• ISO 9001:2000 • BRC (Higher Level)<br />
• ISO 22000<br />
• Sysco and BK approved<br />
• Kosher & Halal<br />
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The Products<br />
• Fresh Herbs at your reach 24/7<br />
• Pre-portioned packaging -<br />
for exact seasoning<br />
• Innovative „pop out‟ cubes<br />
• No need to defrost<br />
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Products
Product Variety<br />
Crushed Garlic<br />
Chopped Chili<br />
Glazed Onion<br />
Chopped Parsley<br />
Chopped Cilantro<br />
Chopped Mint<br />
Pasta Herb Mix<br />
Crushed Ginger<br />
Squeezed Lemon<br />
Chopped Basil<br />
Chopped Dill<br />
Chopped Oregano<br />
Stir Fry Herb Mix<br />
Tex Mex Herb Mix<br />
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Garlic<br />
Crushed Garlic<br />
Tray (80g)<br />
Excellent for use in<br />
preparing:<br />
• BBQ Sauce<br />
• Garlic Bread<br />
• Tahini<br />
Crushed Garlic<br />
Jar (200g)<br />
Sliced Garlic<br />
Bag (250g)<br />
Excellent for use in<br />
preparing:<br />
• Pasta sauce<br />
• Fish<br />
• Grilled Chicken<br />
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Flavor Cubes<br />
Crushed Ginger<br />
(70g)<br />
Excellent for use in<br />
preparing:<br />
• Dressing<br />
• Stir fried chicken<br />
with vegetables<br />
• Sweet Potato Soup<br />
Glazed Onion<br />
(180g)<br />
Excellent for use in<br />
preparing:<br />
• Vegetable Omelet<br />
• Quiche<br />
• Mashed Potatoes<br />
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Flavor Cubes<br />
Chopped Chili<br />
(70g)<br />
Excellent for use in preparing:<br />
• Salsa sauce<br />
• Chilli con carne<br />
• Arrabiata Tomato<br />
Sauce<br />
Squeezed Lemon<br />
(70g)<br />
Excellent for use in<br />
preparing:<br />
• Lemonade<br />
• Tea<br />
• Baking<br />
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Herbs<br />
Chopped Parsley<br />
Chopped Cilantro<br />
Chopped Basil<br />
Excellent for use in<br />
preparing:<br />
• Vegetable Omelet<br />
• Dip<br />
• Seasoning<br />
Chopped Dill<br />
Chopped Mint<br />
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• Pasta & Pizza Mix<br />
(Italian Herb Mix)<br />
Mixed Herbs line (70g)<br />
Excellent for use in<br />
preparing:<br />
• Pasta sauce<br />
• Pizza Sauce<br />
• Quiche<br />
• Stir Fry Mix<br />
(Asian Herb Mix)<br />
• Tex Mex Herb Mix<br />
•Excellent for use in<br />
preparing:<br />
• Stir fried chicken<br />
with vegetables<br />
• Noodles<br />
• Rice<br />
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Pasta sauce line
Pasta sauce line<br />
(200g)<br />
• Pesto sauce<br />
• Napolitana Tomato sauce<br />
• Aglio é Olio sauce<br />
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New product launches<br />
Seasoning for<br />
BBQ & Oven<br />
• Fish Seasoning<br />
• Meat Seasoning<br />
• Chicken Seasoning<br />
Sauces<br />
• Chimichurri Sauce<br />
• Garlic & Herbs Sauce<br />
• Sweet & Spicy Sauce<br />
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Product benefits<br />
•100% natural green product - Non GMO, Gluten Free<br />
• Fresh taste and aroma<br />
• Convenience - Pre portioned tray, Just pop in flavor.<br />
• Cost effective - NO waste<br />
• Long shelf life<br />
• Healthy food - All vitamins & minerals retained, no pesticide<br />
residues normally found on fresh herbs<br />
• Environmental Friendly - Recyclable package, less packaging<br />
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Recent success<br />
<strong>Dorot</strong> wins the “One to watch award” -<br />
Published in Nov 09<br />
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<strong>Dorot</strong> brings the Freshness and benefits of fresh herbs<br />
and the Availability and shelf-life of dry spices<br />
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In line with current consumer trends<br />
• Health trend - Eat Better & Live Better<br />
(Gluten & Lactose free)<br />
• In-home cooking - Back to Basics<br />
• <strong>Dorot</strong> products are money saving<br />
• Frozen is fresh, convenient, available & time-saving<br />
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Benefits for the retailer<br />
• New & innovative mainstream products<br />
• Successful sales & marketing program applied worldwide<br />
• Max. profit per freezer space<br />
6-8 different facings in one row<br />
Small package gives high margin<br />
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High sales potential<br />
Sales per store per week<br />
• Israel - 300 units - 12 years in the market<br />
• USA - 92 units - 7 years in the market<br />
• Canada - 50 units - 10 years in the market<br />
• Spain - 45 units - 4 years in the market<br />
• UK - 35 units - 3 years in the market<br />
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Sales in units<br />
Growing Retail Sales<br />
1,800,000<br />
1,600,000<br />
1,400,000<br />
1,200,000<br />
1,000,000<br />
800,000<br />
600,000<br />
400,000<br />
200,000<br />
0<br />
2003 2004 2005 2006 2007 2008<br />
Years<br />
Garlic Basil Parsley Cilantro Total<br />
2003<br />
2004<br />
2005<br />
2006<br />
2007<br />
2008<br />
439,740<br />
835,990 935,520 1,263,900 1,517,760 1,805,400<br />
This year 40% Growth<br />
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Benefits for the Distributor<br />
• Small storage space required<br />
• High margin on small package volume items<br />
• Unique & innovative concept<br />
• Proven success stories around the world<br />
• Huge potential also in food service<br />
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Frozen herbs -<br />
a new mainstream category in<br />
the frozen vegetable segment<br />
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How do we do it?
12 Month Penetration Plan<br />
Availability and visibility<br />
Phase 1<br />
First two months:<br />
Arrival in shops - Launch price<br />
Drive trial activity<br />
Phase Phase 22<br />
Phase 2<br />
3 rd to 7 th months<br />
Promotions, Multibuys,<br />
PR<br />
Increase reach and usability<br />
Phase 3<br />
9 th month<br />
Cross sales and recipes<br />
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Pop out nature’s flavors
Marketing Program - 3 Main Tools<br />
1. Social and viral marketing campaign<br />
2. Promotions - aggressive drive trial activity<br />
3. Investment in the Point of Sale<br />
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1. Social & Viral<br />
Marketing Campaign<br />
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Digital Campaign<br />
• Facebook<br />
• Twitter<br />
• YouTube<br />
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2. Promotional Activity
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Direct mail activity
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In-store coupons
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FSI Coupon
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Unique label: Coupon & Recipe
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3. Point of Sale
A-4 Posters<br />
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Window sticker
Suction Cup<br />
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Cross merchandising displays<br />
• Average sales growth of 25%<br />
• Helps expose the products<br />
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Product organizers<br />
In well / Coffin freezers<br />
Average 30% sales<br />
increase just by better<br />
organizing the freezer<br />
In door freezers<br />
• Spring loaded<br />
• Maximize freezer space<br />
• Modular<br />
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Door Freezers Display
Freezer program<br />
Additional point of sale in the produce section<br />
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Shelf-Mate Freezer<br />
Stand alone unit placed directly on the shelf next to refrigerated items<br />
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<strong>Dorot</strong> - Export Markets<br />
• USA<br />
• Canada<br />
• UK<br />
• France<br />
• South Africa<br />
• Hungary<br />
• Finland<br />
• Cyprus<br />
• Austria<br />
• Spain<br />
• Baltic Countries<br />
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Contact Details<br />
Mr. Tal Tal-Or<br />
VP International Sales & Marketing<br />
Tel.: +1(561)826-8263<br />
Mobile: +1(321) 505-0014<br />
e-mail:<br />
Web page:<br />
tal@dorot.com<br />
www.mydorot.com<br />
www.dorot.co.il<br />
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Thank you !
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