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Good Practices and Innovations in Public Governance 2003-2011

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<strong>Good</strong> <strong>Practices</strong> <strong>and</strong> InnovATIONS <strong>in</strong> <strong>Public</strong> <strong>Governance</strong><br />

to embed notes <strong>in</strong> the topics of discussion <strong>in</strong> order to annotate documents or maps, for<br />

example. Electronic discussion platforms should also support public hear<strong>in</strong>gs, so that<br />

local discussions can be watched by means of special user <strong>in</strong>terfaces <strong>and</strong> later cont<strong>in</strong>ued<br />

<strong>in</strong> Web forums. The ma<strong>in</strong> challenge of the participatory budget project was to<br />

reach <strong>and</strong> activate as much of the public as possible with the resources at h<strong>and</strong>. The<br />

key strategies <strong>in</strong>cluded:<br />

• Reach<strong>in</strong>g the public – citizens – activat<strong>in</strong>g the target groups;<br />

• Generat<strong>in</strong>g public attention;<br />

• Activat<strong>in</strong>g different social groups;<br />

• Address<strong>in</strong>g the target groups <strong>in</strong> the best possible way;<br />

• Design<strong>in</strong>g <strong>in</strong>teractive web pages to be user-friendly;<br />

• Guarantee<strong>in</strong>g transparent processes;<br />

• Generat<strong>in</strong>g lots of contributions – select<strong>in</strong>g good proposal;<br />

• Secur<strong>in</strong>g the future;<br />

• Long-term embedd<strong>in</strong>g <strong>in</strong> politics <strong>and</strong> adm<strong>in</strong>istration; <strong>and</strong><br />

• Establish<strong>in</strong>g a new culture of participation.<br />

It is important to note that the Cologne budget allows for expenditures of about €3<br />

billion. The participatory budget 2008 is the pilot project for a comprehensive <strong>in</strong>itiative<br />

to <strong>in</strong>troduce e-participation <strong>in</strong> the City of Cologne. In this respect, the city’s f<strong>in</strong>ance<br />

department has taken over control of the participatory budget <strong>in</strong> accordance<br />

with the aim of the project. The office for e-government <strong>and</strong> onl<strong>in</strong>e services is responsible<br />

for the development of e-participation <strong>in</strong> the City of Cologne. On behalf of<br />

the office, the Fraunhofer Institute AIS assisted <strong>in</strong> the implementation of the project<br />

<strong>in</strong> cooperation with B<strong>in</strong>ary-Objects by provid<strong>in</strong>g conceptual <strong>and</strong> technical support.<br />

Further partners <strong>in</strong>cluded the city’s press <strong>and</strong> <strong>in</strong>formation office as well as the office<br />

for <strong>in</strong>formation process<strong>in</strong>g.<br />

In addition to the high-profile public phase (long-runn<strong>in</strong>g ads <strong>in</strong> the pr<strong>in</strong>t media, radio<br />

<strong>and</strong> TV as well as letters to all Cologne households), the implementation of the<br />

participation platform itself was of special importance. One important result of the<br />

project is the fact that the citizens now have the opportunity to participate <strong>in</strong> the<br />

preparation of the municipal budget: the citizens have a great need for <strong>in</strong>formation<br />

about the budget <strong>and</strong> there is a great will<strong>in</strong>gness to participate <strong>in</strong> its preparation.<br />

One important result of the project is the fact that the citizens now have the opportunity<br />

to participate <strong>in</strong> the preparation of the municipal budget: the citizens have a great<br />

need for <strong>in</strong>formation about the budget <strong>and</strong> there is a great will<strong>in</strong>gness to participate<br />

<strong>in</strong> its preparation.<br />

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