Good Practices and Innovations in Public Governance 2003-2011

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Good Practices and InnovATIONS in Public Governance Asia and the Pacific Republic of Korea 2008 Category 3 Finalist Information System Planning Bureau Seoul Metropolitan Government Republic of Korea Description Boosting online citizen involvement in public affairs and bringing cyber innovation into the city administration through the establishment of the Cyber Policy Forum by the Seoul Metropolitan Government of the Republic of Korea. Summary Seoul Metropolitan Government’s initiative Cyber Policy Forum has served as an innovative means to boost communication between the government and its citizens by providing the people with an online discussion ground where they can participate in heated debates on wide-ranged policy issues. The Problem The Seoul Metropolitan Government (SMG) has made continuous efforts to reflect citizens’ opinions in its policy-making process by collecting various data. However, it has never been an easy task to elaborate and integrate the data. Although each bureau/division of the government sought to collect opinions on various public matters from its people by conducting different polls, their results were not always adequately elaborated and did not meet the SMG or citizens’ expectations. To top it off, surveys that did not require disclosure of identity, i.e., were conducted on an anonymous basis, were repleted of either unsound critiques or politically-biased opinions. Since people tend to respond to the survey questions more positively when it is anonymous, a significant number of the polls were conducted in this way. As a result, most of the collected data contained rather prejudiced ideas, which did not quite achieve the city’s objective of gathering public suggestions through data collected from surveys. There was therefore a need to develop a virtual space where citizens could express their thoughts and views in order to gather more accurate suggestions from the people. Apart from such need, as society has become more diversified, there has been an increase in demands and expectations for better policies without a corresponding channel where citizens can discuss these issues freely. 266
2008 Category 3: Republic of Korea The Solution In October 2002, in order to address the above mentioned problems, the Information System Planning Bureau (ISPB), which is responsible for the official website of the SMG, made a proposal to the city mayor to launch a program that would enable people to discuss various ideas online. The program was named ‘Cyber Policy Forum,’ and after its pilot program was successfully completed, the Bureau commenced a full-scale operation of the Forum in 2003. The ISPB is in charge of the overall operation of the Cyber Policy Forum, while directors of each bureau of the SMG propose subject issues for the Forum. Moreover, each bureau has also actively made contributions to the Forum by reflecting citizens’ ideas. This kind of interaction has triggered more participation from the people. Last but not least, the other stakeholders of this initiative are Seoul’s citizens as they have played a very important role since their voices and thoughts are potential policy issues of the SMG. Therefore, the city government has selected excellent ideas that came from the Forum, and awarded winning ideas with appropriate prizes. In order to produce the website, the SMG worked with technical advisors from an existing service provider of the Information System Planning Bureau (ISPB). The staff from the ISPB completed a plan for creating a relevant menu of the Cyber Policy Forum, while the technicians from the service provider were responsible for producing necessary programs and designs. Next step included tests into each menu, fixing problems, which had occurred during the testing period. Once the problems were sorted out, a final check-up on the operation of the whole content of the website was conducted in collaboration with the technicians and the Bureau, which was followed by a test-operation. It took approximately two months to open the website officially to the public as the website was operated initially on a pilot basis. The pilot project helped prepare for potential shortcomings and a number of initiatives were undertaken to make the system operational: • Preparatory processes for the Cyber Policy Forum began in 2003; • The Forum was officially launched on 7 February 2003; • The SMG commissioned a survey on the participation level of the Forum from 24 September through 6 October 2003; • The SMG’s new online service ’Seoul Oasis-pour your imagination!’ was established with the purpose of encouraging people to express their thoughts and ideas freely on the website of the city so that the government could reflect diverse citizens’ views into its policy-making process since October 2006; and • An online service ‘omSeoul702’, which has enabled the citizens to access the internet via their mobile phones and to voice varied ideas and opinions about the city policies was launched in May 2007. 267
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This publication provides an overvi
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