Good Practices and Innovations in Public Governance 2003-2011

2008 Category 2: Australia
The first two phases of the communication strategy targeted disability peak bodies and
government-funded employment service providers who work with both employers
and job seekers/employees with disability. These phases were designed to prepare the
way for the new service and promote its use among employment service providers.
The final phase of the communication strategy was targeted directly at the employers
themselves. This phase included direct mail outs to employers, online marketing and
print media advertising. It focused on the business benefits of employing people.
Promotion and advertising highlighted the free practical advice and financial assistance
available to employers, either online or by telephone through JobAccess.
A ’Need Staff?’ kit was distributed to employers in the industries most likely to be
affected by skills shortages. The kit contained a DVD of employer experiences. Employers
discussed the tangible benefits that employing people with disability had on
their organisation and encouraged other employers to look beyond their traditional
recruitment channels and give people with disability an opportunity.
After a year of consultation, planning and development, the Department released JobAccess
on 3 July 2006. The site and service was officially launched by the Minister for
Workforce Participation in Melbourne in August 2006 and continues to be enhanced.
JobAccess is a comprehensive resource for employers, people with disability, their
co-workers and employment service providers. It is a one-stop information shop with
a very user-friendly website. Content on the website has been authored specifically
for each target audience. The ’Employers’ section of the site focuses on the business
benefits of employing people with disability, dispelling common misunderstandings
and myths. Employers can find statistics demonstrating that people with disability
can have fewer accidents, lower absenteeism and lower recruitment costs than other
employees. Employers can also find practical guides enabling them to become ’disability
confident’ organisations, including access to free copies of a Mental Health
First Aid in the Workplace e-learning CD.
The information-rich website (www.jobaccess.govt.au) includes online application
forms, a unique database of workplace adjustments and solutions and free expert
telephone advice. The key benefit of JobAccess is that it removes the information
barrier that prevents many people with disability from getting a job.
The JobAccess Advice service is contracted to WorkFocus Australia, an organisation
with 17 years of experience in the sector. The JobAccess Advisers organise free
workplace assessments and modifications as part of the Workplace Modifications
Scheme and facilitate access to Australian Sign Language (Auslan) interpreting and
training through the Auslan For Employment Programme. Applications for assistance,
including applications for productivity-based wage assessments, are made on-
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