HOW mTAXI WORKS - IQPC.com
HOW mTAXI WORKS - IQPC.com
HOW mTAXI WORKS - IQPC.com
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
AN INTRODUCTION
COMBINED COMMUNICATIONS NETWORK<br />
• Operate some of Australia’s largest Taxi fleets<br />
• Fully owned subsidiary of Cabcharge Australia
WHY THE APP WAS DEVELOPED<br />
• CCN does not profit from Taxi bookings<br />
• Customers don’t want to talk, they want Taxis<br />
• Customers opt-in to smart phone apps<br />
• More automation means less costs
WHY THE APP WAS DEVELOPED<br />
• You couldn’t book when you wanted to book<br />
• Phone bookings are time consuming<br />
• There were new technical opportunities<br />
• Nobody had anything like it
CCN LAUNCHES <strong>mTAXI</strong><br />
• Launched 17 th November 2009<br />
• First Australian Taxi booking mobile app<br />
• Automated Taxi bookings up 11%<br />
• Over 100,000 <strong>mTAXI</strong> users
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Press Book Online
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Select your Pickup Suburb
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Select your Pickup Street
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Enter your Street Number
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Choose a Destination Suburb
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Confirm your details
<strong>HOW</strong> <strong>mTAXI</strong> <strong>WORKS</strong><br />
• Booking Successful!
THE TAXI INDUSTRY<br />
• Focus on technology to make Taxi booking easy<br />
• Prior to developing the mobile app<br />
– Voice Recognition booking systems<br />
– Streamlined online booking systems<br />
– Sim phones in high usage areas<br />
• The Taxi user is always in a rush to get to somewhere.<br />
• The smart phone platform allows Taxi users make a booking<br />
wherever, whenever.
IDENTIFYING CONTEMPORARY<br />
SOCIETAL TRENDS
NEW TECHNOLOGIES<br />
• Organisations need to harness new technologies<br />
to increase market share and sales<br />
• Identify how they increase efficiency<br />
• Monitor needs and wants of customers to stay<br />
fresh and attract more customers<br />
• They want to do more with smart mobile phones
WAYS TO MONITOR<br />
• To find out what’s popular<br />
• Acquire and analyse Web Server Logs<br />
• Install and check Google Analytics<br />
• Find out what devices are accessing your website<br />
– iPhone<br />
– Android<br />
– iPad<br />
– Blackberry
MOBILE DEVICES
ASSESSING BENEFITS, RISKS,<br />
OPPORTUNITIES AND COSTS OF<br />
MOBILE APPLICATIONS
BENEFITS AND OPPORTUNITIES
CONSIDER THE RISKS<br />
• If your app deals with financial and personal data<br />
• Phone is stolen/lost<br />
– Security – Stored addresses, access passwords<br />
– Privacy – Photos, videos and emails<br />
– Sensitive and confidential information
APP COSTS<br />
• Apple development licence<br />
• Cost for development differs app to app<br />
• Consult developers to translate ideas to tasks<br />
Cost = time + equipment<br />
• Free App VS Paid App
CHOOSING THE MOST EFFICIENT<br />
BUSINESS ALIGNMENT STRATEGY
BUILDING THE APP<br />
• There will always be more phone models<br />
• Consider different mobile platforms<br />
• App for one model VS App for all models
APP FOR ALL MODELS<br />
• Advantages for Web Service server<br />
– Centralised control on data across all apps<br />
– Easy to update data<br />
– This model supports numerous devices<br />
• Disadvantages for Web Service server<br />
– Won’t work without Internet<br />
– Slows down the app experience
BEST PRACTICE FOR RESOURCE<br />
ALLOCATION
WHO TO BUILD IT<br />
• Internal development team<br />
– Industry-experienced staff is advantageous<br />
– Easier to manage<br />
• Outsource to development agencies<br />
– Experienced mobile developers<br />
– Understands current trends
THANK YOU
Change language