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POST CONFERENCE Exercise Day – 29th June 2012
Workshop D: Post-conference Exercise day, 0900-1700
The Turkish flotilla as a strategic communication challenge: What role could IO have
played in mitigating the fallout from this crisis?
Designed by: Lt Col Saar Raveh (Res), IDF reserve, Owner, Mikud Consulting Group, Dr. Barak Ben-Tzur (Res), IDF
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The Turkish flotilla consisted of six humanitarian ships, organized by the Turkish movement I.H.H in order to break
the siege on Gaza strip. The flotilla was supported by Turkish government who warned Israel not to confront the ships
during their voyage to Gaza. The impact of the military take over of the Flotilla was bad for all sides involved and the
consequences of the incident can still be felt in the relationship between Israel and Turkey.
This two-phase exercise will use this unique scenario as context to assess whether a better strategic communications
campaign could have helped to prevent conflict, mitigate the negative impact of the event, and whether strategic communications
can function at all in such a lose-lose situation.
Delegates will leave the workshop having put into practice everything they have learnt over the previous 3 days, consolidating
take away’s with practical, hands on implementation and the resulting feedback.
The day will take the following format:
Phase One
08:30-09:00 Looking at the structure of hybrid
organisations – characteristics, threats and
modus operant
09:30-10:00 The arena – What are the main trends and
who are the players willing to act in order to
achieve their strategic goals
10:00-11:30 We will divide the participants into several
groups : (Israel, Palestine, N.G.O’S,, Turkey,
Egypt) and every group will have to build a
strategic communication campaign in order
to achieve the national goals that the group
has been provided with
11:30-13:00 Each team will have 10-15 minutes to
present their campaign to the group. These
will then be discussed between participants,
with the aim of understanding alternative
view points and strategies for organising IO
campaigns
Phase Two
13:45- 14:15 Examining the Turkish Flotilla – What has
happened and what went wrong
14:15- 15:30 Break into four groups (Israel, Egypt. Turkey
and Palestine) to assess how we can we
control the communication arena in order to
deliver our narrative after the event has
taken place
15:30-16:30 Feedback information to the group and
discuss the results
16:30-17:00 Assess what lessons and take always can be
drawn from the incident and the exercise as
a whole
13:00-13:45 Break for lunch
Information Operations Global
Download Centre
The Information Operations Global website provides regularly
updated podcasts, speaker interviews and articles coordinated
with the Information Operations series. These free resources
enable you to start the learning process before, during and after
the conference – here’s a sample:
Brigadier General Ed J. Burley discusses his command of all
PSYOPS in Iraq last year, and his current work with CIMIC. From
the upswing of priority for IO in modern military engagements to
the efforts to reach out to local populations, he sums it all up: “If
we can use IO instead of bombs, how much better is that...It’s a
win-win situation for everyone.”
phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk