Register now @ www.informationoperationsevent.com - IQPC.com
Register now @ www.informationoperationsevent.com - IQPC.com
Register now @ www.informationoperationsevent.com - IQPC.com
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<strong>www</strong>.<strong>informationoperationsevent</strong>.<strong>com</strong><br />
POST CONFERENCE Exercise Day – 29th June 2012<br />
Workshop D: Post-conference Exercise day, 0900-1700<br />
The Turkish flotilla as a strategic <strong>com</strong>munication challenge: What role could IO have<br />
played in mitigating the fallout from this crisis?<br />
Designed by: Lt Col Saar Raveh (Res), IDF reserve, Owner, Mikud Consulting Group, Dr. Barak Ben-Tzur (Res), IDF<br />
Don’t forget<br />
to sign up for the<br />
workshops when<br />
registering for<br />
the conference!<br />
The Turkish flotilla consisted of six humanitarian ships, organized by the Turkish movement I.H.H in order to break<br />
the siege on Gaza strip. The flotilla was supported by Turkish government who warned Israel not to confront the ships<br />
during their voyage to Gaza. The impact of the military take over of the Flotilla was bad for all sides involved and the<br />
consequences of the incident can still be felt in the relationship between Israel and Turkey.<br />
This two-phase exercise will use this unique scenario as context to assess whether a better strategic <strong>com</strong>munications<br />
campaign could have helped to prevent conflict, mitigate the negative impact of the event, and whether strategic <strong>com</strong>munications<br />
can function at all in such a lose-lose situation.<br />
Delegates will leave the workshop having put into practice everything they have learnt over the previous 3 days, consolidating<br />
take away’s with practical, hands on implementation and the resulting feedback.<br />
The day will take the following format:<br />
Phase One<br />
08:30-09:00 Looking at the structure of hybrid<br />
organisations – characteristics, threats and<br />
modus operant<br />
09:30-10:00 The arena – What are the main trends and<br />
who are the players willing to act in order to<br />
achieve their strategic goals<br />
10:00-11:30 We will divide the participants into several<br />
groups : (Israel, Palestine, N.G.O’S,, Turkey,<br />
Egypt) and every group will have to build a<br />
strategic <strong>com</strong>munication campaign in order<br />
to achieve the national goals that the group<br />
has been provided with<br />
11:30-13:00 Each team will have 10-15 minutes to<br />
present their campaign to the group. These<br />
will then be discussed between participants,<br />
with the aim of understanding alternative<br />
view points and strategies for organising IO<br />
campaigns<br />
Phase Two<br />
13:45- 14:15 Examining the Turkish Flotilla – What has<br />
happened and what went wrong<br />
14:15- 15:30 Break into four groups (Israel, Egypt. Turkey<br />
and Palestine) to assess how we can we<br />
control the <strong>com</strong>munication arena in order to<br />
deliver our narrative after the event has<br />
taken place<br />
15:30-16:30 Feedback information to the group and<br />
discuss the results<br />
16:30-17:00 Assess what lessons and take always can be<br />
drawn from the incident and the exercise as<br />
a whole<br />
13:00-13:45 Break for lunch<br />
Information Operations Global<br />
Download Centre<br />
The Information Operations Global website provides regularly<br />
updated podcasts, speaker interviews and articles coordinated<br />
with the Information Operations series. These free resources<br />
enable you to start the learning process before, during and after<br />
the conference – here’s a sample:<br />
Brigadier General Ed J. Burley discusses his <strong>com</strong>mand of all<br />
PSYOPS in Iraq last year, and his current work with CIMIC. From<br />
the upswing of priority for IO in modern military engagements to<br />
the efforts to reach out to local populations, he sums it all up: “If<br />
we can use IO instead of bombs, how much better is that...It’s a<br />
win-win situation for everyone.”<br />
phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk