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www.informationoperationsevent.com CONFERENCE AGENDA DAY TWO – 28th June 2012 – CONTINUED 14.30 COFFEE & NETWORKING / FEEDBACK FROM WORKSHOP C SOCIAL MEDIA EXERCISE 15.00 COORDINATing INFORMATION OPERATION EFFORTS BETWEEN THE EUROPEAN UNION AND AFRICAN UNION: ENSURING EVERYONE IS WORKING FROM THE SAME PLAYBOOK EE Facilitating multinational campaign planning: COORDINATING IO Understanding what each actor is trying to achieve EFFORTS BETWEEN MULTIPLE NATIONS through IO and bridging the cultural divide EE Utilising strategic communications for conflict prevention with the African Union EE Examples of successful campaigns and the lessons extracted from these operations Colonel Sandy Wade, Military Advisor, European Union Delegation to the African Union 15.30 Information Operations in the Littorals: Integrating across the spectrum from Effective Engagement to Crisis Response EE Maturing the role of IO within the Navy-Marine Corps team: Engaging with new and established partners as we re-focus on the Maritime Domain. EE Responsive IO requires both virtual and resident capabilities to comprehend the regional complexities within a crisis environment EE Message, Messenger, and Medium: Identifying the Socio-Cultural dimensions within Littorals and discerning the human characteristics inherent in this troika. EE Understanding the Interagency’s decisive and persistent role in Littoral Crisis Response. Colonel Christopher Naler, Commanding Officer, Marine Corps Information Operations Command, USMC 16.00 SUMMARY DISCUSSION SESSION Discussion To Revolve Around Key Questions, Including: EE Given the fluid nature of perceptions and the many factors influencing them, is there value in creating contingency plans that include information operations when the latter need to be created with the most current information possible? EE Should communications and information operations be standardised in some way to facilitate multinational operations, or would this risk imposing an unnecessary rigid framework that would hinder efforts? EE Can pre-emptive information operations be conducted by embassy teams alone, or is local buy-in vital for success? If so, what form of buy-in is needed? 16.40 ChairMAN’s ClosING REMARKS and End of MAIN conference About Defence IQ: Defence IQ is an authoritative news source for high quality and exclusive commentary and analysis on global defence and military related topics. Sourcing interviews and insights directly from senior military and industry professionals on air defence, cyber warfare, armoured vehicles, naval defence, land defence and many more topics, Defence IQ is a unique multimedia platform to discuss and learn about the latest developments within the defence sector. So join over 60,000 defence professionals today to claim your exclusive video interviews, podcasts, articles and whitepapers that are updated on a daily basis at www. defenceiq.com - and all for free. Join the community: www.defenceiq.com/join.cfm “Good networking opportunity, interesting viewpoints” – MARTIJN van der Meijs, Joint Warfare Centre, Stavenger, NATO For your booking enquiries email defence@iqpc.co.uk
www.informationoperationsevent.com PRE CONFERENCE WORKSHOPS – 26th June 2012 Don’t forget to sign up for the workshops when registering for the conference! At this year’s Information Operations Global event our pre-conference workshops have been specifically tailored to address the themes of our conference, providing participants with a detailed insight into the key aspects of each topic before the main two day event. Being hosted by experts in their field, these workshops provide an ideal opportunity to not only learn from SME’s but also to contribute to the discussion and have your questions answered in a highly interactive forum. Delegates will also have the opportunity to put everything that they have learned into action courtesy of our post-conference exercise day. Using the Gaza peace flotilla as the basis for the scenario, participants will split into teams and attempt to create an IO campaign that to achieve the objective of their assigned nation. It is a fantastic opportunity to solidify the learning outcomes over the previous 3 days and gain a thorough understanding of how the theory can be put into practice. Workshop A, 09:00-11:30 Understanding Strategic Communications and Creating Cohesive Narratives Led By: Lieutenant Colonel Paul Tilley, Strategic Communications, UK MoD This workshop will provide participants with a detailed understanding of the complexities involved with creating and disseminating a cohesive strategic narrative for use at all levels of the command chain. Drawing from experiences in Iraq, Afghanistan and Africa, the workshop will address the difficulties in creating a narrative capable of altering attitudes and explore whether this alteration is truly necessary to bring about behavioural change. Participants will consider and discuss common perceptions of how strategic communications should be conducted, contrasting their personal experiences – be they military or civilian – with others to gain a greater understanding of the factors limiting the success of IO efforts. Workshop B, 12:00-14:30 Developing information operations for Contingency Planning and Conflict Prevention Led By: Lieutenant Colonel Ulrich Janssen, IO Course Director, NATO School How well we do in Military Information Operations is highly depending on the quality of information we have to anticipate the behaviour of approved audiences. That requires reliable information in time on options to, and the likelihood of, changing behaviour. Therefore the early analysis of audiences in a potential crisis area is key to success should a military engagement become necessary. The better we know in advance why people do what they do, and what relationships different actors have to other elements that determine the status, behaviour and dynamics of a system, the more effective Info Ops can be. A challenging global engagement space on one hand side, and the opportunities given by a revolution in technology and enhanced connectivity on the other side enable access to, and analysis of, information from a broad variety of sources around the globe and within near real time. In order to improve understanding of systemic relations in a complex world research is required and a lot of data need to be collected, structured, analyzed, and assessed. The earlier we begin the better we will succeed. Don’t waste time anymore, get started now! This workshop will discuss requirements, opportunities, challenges, and maybe risks of the military staff function called Information Operations in gaining situational awareness and improving knowledge on potential crisis areas in support of contingency planning and conflict prevention. Workshop C, 15:00-17:30 WORKING EXERCISE – Using Social Media to Move Your Audience Led By: Chris Dufour, Chief Digital Officer of Formidable IdeaWorks Location-based services offer a new and exciting opportunity for IO professionals to influence audiences directly on the ground. This workshop will describe how one such service - Foursquare - can work for IO pros by immersing participants in a virtual-to-physical hunt through downtown London. Participants will download the Fousquare app to their smartphones and be given a quick tutorial on how the service works. Once completed, participants will receive a mission briefing: A protest is scheduled to happen somewhere in London near the conference location. Participants must find the location to the protest by checking into multiple venues and following clues left by the protest’s organizers in Foursquare’s tips system. Workshop participants will split into teams to accomplish this goal and undertake the hunt to find the protest during the entire length of the conference. At the conclusion of the conference’s last day, team scores will be presented during the final coffee & networking break along with comments and a discussion of what everyone has learned during the exercise. By immersing themselves in Foursquare’s mechanics, participants will learn how the system can be employed for location-based influence of crowds around events in a certain time and space. Register now @ www.informationoperationsevent.com
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