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www.informationoperationsevent.com CONFERENCE AGENDA DAY ONE – 27th June 2012 – CONTINUED How has the growth of social media and technology influenced Information Operations and how can this development best be utilised to support greater reach and understanding of audiences? 13.50 AFTER THE DUST HAS SETTLED: HOW MUCH WAS THE ARAB SPRING REALLY INFLUENCED AND FACILITATED BY SOCIAL MEDIA AND TECHNOLOGY? SOCIAL MEDIA IN THE LIBYAN REVOLUTION EE Examining Libya as a specific case study regarding the role of social media in the Arab Spring: Insight from field research with young Libyan communication practitioners EE The Domino Effect: How the images of the revolutions in Maghreb had an impact on Libya Revolution. EE The perception of Tunisian revolution in Tripolitania and of Egyptian revolution in Cirenaica. EE Government censorship of social media: The construction of a myth and the importance of other form of social media - from graffiti to video sharing on cell phones. EE What social media says about our audience: The use of the narrative in social media; Propaganda in social media and the importance of social media reliability EE Hypothesis on future development: the cell phone as the key for communication sharing in Africa and Middle East. After the Web 2.0: what’s next? Giulia Aubry, Social Media Project Manager and Strategist for Italian Governmental Institutions, Cultural Intelligence Trainer for Italian MoD, Independent Researcher 14.20 Changing Behavior Over Time: Lessons Learned from SETimes’ Facebook Efforts EE We currently lack examples of social media being used as an influence platform from an IO perspective. This brief intends to help fill this void. EE A background of SETimes and the associated Facebook efforts that ran parallel with this EE Measures of performance/effectiveness highlighting the validity of social media as an influence and crisis communication platform EE What lessons have been learned from both a legal and best practice perspective? SFC Chris Heidger, 4th Military Information Support Operations Command (MISOC), US ARMY 14.50 Coffee and Networking 15.20 What’s Next for IO in the Digital Realm: UNLOCKING UNTAPPED POTENTIAL IN THE HERE AND NOW EE Reviewing emerging technology and business practice trends in digital media. EE Discussion of a range of topics, including gamification, social business, location-based services, experiential marketing, online listening, and netnography. EE Emerging big thinking from digital luminaries and events like South by Southwest. EE Explaining why IO professionals should pay attention to these emerging trends and how they could possibly fit into IO campaigns of the future. EE Chris Dufour, Chief Digital Officer of Formidable IdeaWorks 15.50 Digital terrain teams and why video social media matters the most EE It’s in the data — are we on a path towards Digital Ubiquity? EE YouTube matters – not just a social media site – it’s a search engine EE Case studies demonstrating recruitment, funding, radicalization, and propaganda methods EE Navigating the data deluge - proposed strategies and operations to affect this space – you can’t delete 36hrs per minute of uploaded content Jon Iadonisi and Tim Newberry, White Canvas Group UNDERSTANDING HOW EXTREMISTS USE VIDEO 16.20 SUMMARY DISCUSSION SESSION Discussion To Revolve Around Key Questions, Including: EE Has social media replaced traditional information distribution mediums as the primary focus of information operations and psychological operations? If not, can you foresee a time when this will happen? EE Do messages need to be tailored differently to resonate through social media? Does the technology used to view the message also have an impact on the messages’ effect? EE Does the utilisation of social media and technology provide any additional difficulties for measuring effect? 17:00 CHAIRMAN’S CLOSING REMARKS AND END OF DAY ONE 17:30 DRINKS RECEPTION SPONSORED BY LEONIE “The Conference was outstanding! Most of the topics were relevant to my job and the speakers were world class. The combination of speakers and the ability to meet and “network” with our international partners allowed me to gain months worth of knowledge and experience in just 4 days.” Don’t forget to sign up for the workshops when registering for the conference! – Scott Wetzel, USAF Register now @ www.informationoperationsevent.com
www.informationoperationsevent.com CONFERENCE AGENDA DAY TWO – 28th June 2012 08.30 COFFEE & REGISTRATION 09.00 Chairman’s recap How can we create a cohesive, overarching strategic narrative that can be used to derive positive “stories” for multiple audiences without contradicting itself? 09.10 UPDATING THE OUTREACH AND INFLUENCE STRATEGY FOR ISAF: DEVELOPING A NARRATIVE BASED COMMUNICATION STRATEGY EE The need for, and form of, a core narrative EE Using the narrative to shape ISAF’s new communication strategy EE Implementation and management of the ISAF communication strategy - particularly harmonising all communication means EE Challenges identified and lessons learned Brigadier Mark Milligan, Director of Outreach and Influence, HQ ISAF Brigadier Iain Harrison, Formerly Chief of Joint Fires and Influence Branch, NATO ARRC 09.40 Delivering communications objectives and desired effects - easier to say than to do EE Afghanistan Regional Command South West (RC(SW)) Information Campaign Mar 2011 - Mar 2012 EE Enemy Information Operations and an ‘offensive’ approach to IO EE Some of the tools available and how they can/should be used EE How did we do, and how could we have done it better? Lieutenant Colonel Kevin Stratford-Wright, IO Officer, TIO, UK MoD 10.10 COFFEE & NETWORKING STRATEGIC AND TACTICAL LEVEL IO UPDATES FROM AFGHANISTAN 10.40 USING LOCAL NARRATIVE, NOT COUNTERING IT EE The role of narrative in social dynamics, decisionmaking and human influence EE The need for non-linear approaches to complex situations such as CT and COIN EE Identifying dominant narratives and the alternative emergent narratives that may shift audience perceptions EE Avoiding the risks inherent in direct counter- messaging EE New narrative-informed decision-making to reveal opportunities for effective interventions Tony Quinlan, Chief Storyteller, NARRATE IMPORTANCE OF REINFORCING LOCAL NARRATIVE, NOT FIGHTING IT 11.10 UNDERSTANDING WHAT POLITICS CAN BRING TO MILITARY INFORMATION OPERATIONS: HOW TO APPEAL TO MULTIPLE AUDIENCES WITH A SINGLE, UNIFYING MESSAGE EE Knowing your targets and understanding how to change or reinforce the way they think or behave EE Understanding why they think the way they do not just what they think EE Measuring, monitoring and adjusting the impact of your message Lynton Crosby, Co-Founder CTF Partners political and campaign consultant and Director, Boris Johnson London Mayoral Campaign 11.40 SUMMARY DISCUSSION SESSION Discussion To Revolve Around Key Questions, Including: EE Given the unique nature of the Afghan “audience”, how much can be learnt from communication operations in Afghanistan and applied to future areas of operation? What would be the key take away’s from this theatre? EE Is the notion of a universal strategic narrative, applicable to all segments of society, unobtainable? If not, what have been the limiting factors in achieving such a narrative to date? EE How can we best ensure the strategic level narrative is effectively distilled across all levels of operations? EE Does the level of cooperation between those working on kinetic and non-kinetic operations need to be improved? 12.20 Networking Lunch What role should Information Operations play in contingency planning and conflict prevention? 13.30 USING INFORMATION OPERATIONS TO PREVENT CONFLICT: PREMPTIVE LOCAL COMMUNICATIONS CAMPAIGNS US STATE DEPARTMENT PRE-EMPTIVELY COUNTERING RADICALISATION EE Understanding the Centre’s role in countering terrorism: Providing direction to MISO and embassy teams throughout the world EE Methods for utilising information operations to identify individuals at risk of radicalisation and effectively target messages towards these individuals EE Providing persistent local messaging to prevent conflict from arising and assist in contingency planning Ambassador Alberto Fernandez, Director, Centre for Strategic Counter-terrorism Communication, US Undersecretary of State *Pending final confirmation * 14.00 Countering extremism in the pacific region: Engaging with local communities and creating exercises to train regional IO PRACTITIONS EE OEF-Philippines -- IO coordination/de-confliction and MISO training and support of the AFP (Armed Forces of the Philippines) EE Military Support to Public Diplomacy (MSPD)- Thailand -- MISO support in Thailand’s efforts in the southern regions EE Military Information Support Teams (MIST) in the PACOM AOR, a quick view of the many MIST in PACOM and some of their efforts in support of the U.S. Embassy, Military Groups, and Country teams EE The many exercises we (USARPAC) are involved in, some of the strategic messages and its country specific, regional, and global impacts Master Sergeant Samuel Colon-Escobar, Senior MISO NCO, USARPAC G7, US Army CONTINUED OVERLEAF phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk
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