Register now @ www.informationoperationsevent.com - IQPC.com
Register now @ www.informationoperationsevent.com - IQPC.com
Register now @ www.informationoperationsevent.com - IQPC.com
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Location<br />
Charing Cross Hotel, London<br />
Pre-Conference Workshops<br />
26th June 2012<br />
MAIN CONFERENCE<br />
27th-28th June, 2012<br />
Post Conference Exercise Day<br />
29th June 2012<br />
Dear Colleague,<br />
A very warm greeting to the Strategic Communications, Information Operations and wider <strong>com</strong>munity; I trust you<br />
have all been working hard and having success. It has been an interesting and challenging year with much change<br />
and development in relation to our disciplines and I k<strong>now</strong> we all have a lot to share. I would like to wel<strong>com</strong>e you to the<br />
Information Operations Global conference we are planning for London in June.<br />
This year, we have extended the scope of our conference beyond Europe and I am looking forward to introducing an agenda<br />
that is far broader than previous years in relation to our line of business.<br />
We have an exciting and extensive scope of topics & areas that we want to cover and I would like us all to consider the<br />
following issues and questions during the event, as I think they are significant in terms of what policy makers are spending<br />
time thinking about. More importantly however, they are also where the practitioners are currently engaged, and I hope we<br />
can all learn something from them.<br />
I would like us to consider what role the Information Operations <strong>com</strong>munity should play in <strong>com</strong>batting the influence<br />
of violent extremist ideology and what can be done to mitigate radical and non-peaceful narratives. This is particularly<br />
important in relation to the changing landscape of this threat with regards to organisations like Al Qaeda, Al Shabab and<br />
other emerging threats.<br />
I would also like us as a <strong>com</strong>munity to consider how the continued growth of social media and developments in technology<br />
are influencing Information Operations and how can these capabilities best be utilised to support greater reach and<br />
understanding of audiences. I intend to run an experiment at this year’s event with some cutting edge Social Media<br />
technology and I hope you can all take part, I k<strong>now</strong> it will be of great value.<br />
Much has been discussed about “getting the message out”, but I would like us to consider how and if we should be<br />
attempting to create an overarching strategic narrative that can be used to derive multiple, non-contradictory “stories” for<br />
a variety of audiences, and whether this premise has value in relation to current and emerging requirements. This is a lot<br />
to consider, but a question and premise that needs to be tested and answered.<br />
And finally, it will have considerable value for us all to spend some time thinking about what role Strategic Communications,<br />
Information Operations and Psychological Operations should contribute to contingency planning and conflict prevention.<br />
This emerging area is something that is causing a lot of us deep thought, particularly in light of the Arab Spring and<br />
enduring conflicts across the world.<br />
I look forward to meeting you in London.<br />
Simon Bergman<br />
Conference Chairman<br />
Director, M&C Saatchi Worldwide<br />
PS: Save up to £800 if you<br />
register and pay by 04/05/12<br />
Thematic structure and dedicated summary discussion sessions<br />
Information Operations Global seeks to provide the<br />
world’s leading forum for influence professionals to<br />
discuss their experiences and facilitate information<br />
exchange. Consequently, we are excited to introduce<br />
a new format for the event, focusing on four specific<br />
themes. These are:<br />
1. What role should the Information Operations<br />
<strong>com</strong>munity play in <strong>com</strong>bating the influence of<br />
extremist groups and how can progress in this arena<br />
best be monitored?<br />
2. How has the growth of social media and technology<br />
influenced Information Operations and how can this<br />
development best be utilised to support greater reach<br />
and understanding of audiences?<br />
3. How can we create a cohesive, overarching strategic<br />
narrative that can be used to derive positive “stories”<br />
for multiple audiences without contradicting itself?<br />
4. What role should Information Operations play in<br />
contingency planning and conflict prevention?<br />
Online Communities:<br />
Each of these themes will feature presentations from<br />
military and non-military subject matter experts,<br />
providing a fantastic opportunity for the crosspollination<br />
of ideas between sectors. This will be<br />
reinforced by the introduction of dedicated discussion<br />
sessions at the end of each theme, which will help to<br />
summarise the learning out<strong>com</strong>es.<br />
Within these sessions each table at the event will be asked<br />
to construct answers to a number of questions, based on<br />
information gleamed from the previous presentations and<br />
individual experiences. Each table will then briefly explain<br />
their answers to the other delegates, also stating who is<br />
represented at their table (i.e. military / industry and their<br />
home nation).<br />
The end result will be to not only facilitate great<br />
discussion, but also to gain an understanding of how<br />
different nations and sectors view the challenges facing<br />
the IO <strong>com</strong>munity.<br />
@defenceiq #Infoops Information Operations Global Defence IQ<br />
http://defencesummits.wordpress.<strong>com</strong><br />
For your booking enquiries contact us on +44 (0)20 7368 9737
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