Pastor Appreciation Program Guide (pdf)

Ten Advertising Avenues
The approach to advertising depends on the size of the church, the
location, and available media outlets. However the key principle is to
think—to think big, to think about possibilities, about opportunities,
and to think creatively. Ten advertising avenues are listed to “think on”,
and to consider.
1. Church bulletin. Begin promotion early and list events and
involvement opportunities. An attractive colorful bulletin insert
has been designed and can be ordered along with other support
materials.
2. Church webpage. List all of he events on the webpage along with
testimonies of expectation from selected church members.
3. E-mail message. Send regular messages about the reasons for, the
rewards of, and the stirring results of pastor appreciation.
4. Direct mail. Plan to send at least one announcement of the
activities of Pastor Appreciation by mail. Direct mail helps create
awareness, excitement, and great expectations.
5. Sign on church lawn. A large informative sign on the church
lawn attracts attention, reminds church members, and informs the
community.
6. Bulletin board. Utilize the church bulletin board to keep church
attendees informed. Begin early and change the message every
Sunday.
7. Classroom posters. Display posters in hallways and classrooms.
Ask children and youth to design their own posters. This will add
“wow” and a plus for promotion.
8. Pulpit announcements. For several Sundays before Pastor
Appreciation have different members of the Planning Team share
information about a particular aspect of what has been planned.