2011 Issue 55 - Internationalist

P E O P L E A N D P L A C E S
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IAA LUNCHEON PRESENTS IBM’S CMO FINDINGS
Called "From Stretched to Strengthened," the first Chief Marketing Officer Study from IBM's Institute for Business Values, which provides C-Suite research, debuted this fall. At a
recent IAA New York luncheon, John Kennedy, Vice President of Corporate Marketing for IBM, presented some of the key findings from the 1,700 face-to-face conversations with
CMOs in 64 countries, representing 19 industries.
Kennedy is responsible for IBM’s brand development and marketing program execution on a global basis. This includes worldwide responsibility for leading IBM’s “Smarter
Planet” agenda. He has named to this position in 2009 after serving as Vice President Marketing for IBM Americas, where he lead Marketing & Strategy for the company’s
largest sales territory.
All photo identifications from left:
1 John Williams, BBC World News and George Perlov, Georg Perlov Consulting
2 Suzanne Hopkins, The Economist with Franny Karkosak and Karin Williamson—
both Ogilvy
3 Catherine Merchant-Jones, UM
4 Christopher Dean, BBC; Lynne Kraselsky and John Gassner—both ESPN
5 Hugh Wiley, Bloomberg Businessweek
6 Bob Amberg, National Geographic
7 Patrick Williams, Worth; John Kennedy, IBM and David Kaye, The Economist
8 Mary McEvoy, Thomson Reuters and John McCormick, National Geographic
9 Rik Gates, CNBC and Larry Levy, LJL Associates
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