2011 Issue 55 - Internationalist

P E O P L E A N D P L A C E S
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INSIDE THE CHINA MARKETING MINDSET
China is on the mind of every marketing executive today, and The Internationalist provided a
number of marketing insights through a Think Tank in New York sponsored by Publicitas, Chief
Executive China and WorldMedia. Topics discussed included:
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• Chinese Perceptions of Western Brands by Janet Carmosky, CEO of The China Business
Network, author of The China Competency Code
• The Importance of China’s Affluent Market by Michael A. Zakkour, Principal at Technomic
Asia,
a management consulting firm based in Shanghai
• China’s 50 Most Engaging Brands by Beijing-based Greg Paull, Founder & Principal of R3, a
global consultancy focused on improving marketing efficiency and effectiveness.
All photo identifications from left:
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1 The three speakers: Michael Zakkour, Technomic Asia; Janet Carmosky, The China
Business
Network and Greg Paull, R3.
2 Shirley Wai and Natalya Meytin—both WorldMedia with Paul Biederman, NYU
3 Julian Boulding, thenetworkone
4 Kristie Pizzelanti and Lindsay Knaak—both Kate Spade; Melissa Worrell, World Media and
Vince Frezzo, Coty
5 Ian Keldoulis, Dreisbach Design and Phil Sievers, Seiter Miller
6 Jacob Mense and Kristen Campbell—both Michael Kors
7 Anne Marechal and Virginie Haemmerli—both OMD and Andrew Silver, Edelman
8 Winter Wright, Fleishman-Hillard
9 Donna Keren and Mikiko Matsude—both NYC & Co.
10 Kim Shores, Sharp Communications and Paul Greenberg, NYC & Co.
11 Esther Uhalte-Cisneros, Mindshare and Allison Coley, MEC
12 Tim Mickelborough, Thomson Reuters and Carolina Jimenez-Garcia, OMD
13 Howard Moore, Publicitas North America
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