2011 Issue 55 - Internationalist
2011 Issue 55 - Internationalist 2011 Issue 55 - Internationalist
INNOVATIVE DIGITAL MARKETING SOLUTIONS Grand Prix MINI-World Record Attempt — Profero The Grand Prix "MINI World Record" campaign was born when the Profero team wondered just how many people could fit inside the MINI's biggest car yet, the MINI Countryman. The challenge found a digital answer when people in 6 cities were given a chance to appear as if they were squashed into the new MINI through live green-screen video. Amid some of the busiest public places, contestants entered an interactive booth where their recordings appeared immediately on video screens integrated into the windows of the adjacent life-sized, fiberglass Countryman replica. The world record attempts stopped passersby in the tracks as they looked on with a mixture of wonder, amazement and laughter. Participants could share their videos via Facebook or email. MINI sold all 2,500 Countryman vehicles...before the product even launched. See case study video: http://www.youtube.com/watch?v=hxlE1fpriUY www.internationalistmagazine.com 17
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INNOVATIVE DIGITAL MARKETING SOLUTIONS<br />
Grand Prix<br />
MINI-World Record Attempt — Profero<br />
The Grand Prix "MINI World Record" campaign was born when the Profero team<br />
wondered just how many people could fit inside the MINI's biggest car yet, the<br />
MINI Countryman. The challenge found a digital answer when people in 6 cities<br />
were given a chance to appear as if they were squashed into the new MINI through<br />
live green-screen video.<br />
Amid some of the busiest public places, contestants entered an interactive booth<br />
where their recordings appeared immediately on video screens integrated into the<br />
windows of the adjacent life-sized, fiberglass Countryman replica. The world record<br />
attempts stopped passersby in the tracks as they looked on with a mixture of<br />
wonder, amazement and laughter. Participants could share their videos via<br />
Facebook or email.<br />
MINI sold all 2,500 Countryman vehicles...before the product even launched.<br />
See case study video: http://www.youtube.com/watch?v=hxlE1fpriUY<br />
www.internationalistmagazine.com<br />
17
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