2011 Issue 55 - Internationalist

INNOVATIVE DIGITAL MARKETING SOLUTIONS
Among the winning highlights:
• The MINI Countryman “World Record Attempt” submitted by Profero
London took top honors.
• OMD offices on 3 continents, plus PHD US had the greatest number of
wins.
• Three Gold Awards went to agencies in the Asia region.
• Denmark saw winners from Vestas and Volkswagen.
• Campaigns from China, India and Dubai were among the winners.
• The US and the UK remain strong in innovative digital thinking.
• Independent Agencies like Vertic and Profero placed strongly.
There’s no question that digital innovation is becoming more critical to today’s marketing
as advertisers, agencies and the media work hard to connect with a much-changed
consumer. In fact, the very definition of media is changing—particularly in a world that
now recognizes the significance of Paid/Owned/Earned/Shared.
The Internationalist’s Awards for Innovative Digital Marketing Solutions are case studies
scored for insights, strategy, and results across all product categories and reflect the way
companies market their products around the globe. They are an acknowledgment of how
today's marketing strategy is affected by the growth of Digital, and are also an outgrowth of
The Internationalist's Awards for Innovation in Media held annually in the first half of the
year.
The winning case studies embodied the following trends:
• Entertainment works.
• Gaming is critical for younger target groups.
• Reaching consumers when they least expect it has great rewards.
• Automotive Advertising is back… and had the greatest amount of entries.
• B2B campaigns are increasingly finding world-class digital marketing solutions.
• Community Matters.
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