2011 Issue 55 - Internationalist

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RRethinking Possibilities Winning Examples of Innovative Digital Marketing Solutions On November 17, atop New York’s Times Square, marketers, agencies and the media gathered to celebrate winning case studies in the 3rd Annual Internationalist Awards for Innovative Digital Marketing Solutions. Claudia Lagunas, Marketing Director and Director of New Media & Digital at PepsiCo International was the Jury Chair. The evening’s festivities and earlier INNOVATORS SUMMIT was sponsored by BBC World News, The Financial Times and BrightRoll. 14 T H E I N T E R N A T I O N A L I S T
INNOVATIVE DIGITAL MARKETING SOLUTIONS Among the winning highlights: • The MINI Countryman “World Record Attempt” submitted by Profero London took top honors. • OMD offices on 3 continents, plus PHD US had the greatest number of wins. • Three Gold Awards went to agencies in the Asia region. • Denmark saw winners from Vestas and Volkswagen. • Campaigns from China, India and Dubai were among the winners. • The US and the UK remain strong in innovative digital thinking. • Independent Agencies like Vertic and Profero placed strongly. There’s no question that digital innovation is becoming more critical to today’s marketing as advertisers, agencies and the media work hard to connect with a much-changed consumer. In fact, the very definition of media is changing—particularly in a world that now recognizes the significance of Paid/Owned/Earned/Shared. The Internationalist’s Awards for Innovative Digital Marketing Solutions are case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. They are an acknowledgment of how today's marketing strategy is affected by the growth of Digital, and are also an outgrowth of The Internationalist's Awards for Innovation in Media held annually in the first half of the year. The winning case studies embodied the following trends: • Entertainment works. • Gaming is critical for younger target groups. • Reaching consumers when they least expect it has great rewards. • Automotive Advertising is back… and had the greatest amount of entries. • B2B campaigns are increasingly finding world-class digital marketing solutions. • Community Matters. www.internationalistmagazine.com 15
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Page 26 and 27: GOLD Estee Lauder/”Pure Color”
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Page 30 and 31: SILVER SILVER HBO/ Game of Thrones
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Page 36 and 37: BRONZE Unilever/Rexona “Rexona Po
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2011 Issue 55 - Internationalist

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