4 - Internationalist
4 - Internationalist
4 - Internationalist
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inter<br />
national<br />
ist<br />
F E A T U R E S<br />
16 |<br />
36 |<br />
26|<br />
32|<br />
35|<br />
Cover Story: marketer, beware! the consumer is in charge.<br />
Giorgio Guidotti, Max Mara Fashion House | 18<br />
Steve Garton, Synovate | 18<br />
Lakish Hatalkar, Proctor & Gamble | 20<br />
Peter Colvin, mediaedge:cia | 21<br />
Daniela Krautsack, Magic Moments | 22<br />
Martin Lindstrom, Lindstrom Company | 23<br />
Commentary<br />
ALAN RUTHERFORD: This is a new world of marketing: marketing 2.0<br />
Germany: the return to robust ad market<br />
Marketer Profile<br />
The big apple goes global<br />
Media Profile<br />
RIK DE NOLF: One year after the takeover of groupe express — expansion<br />
w w w . i n t e r n a t i o n a l i s t m a g a z i n e . c o m<br />
D E P A R T M E N T S<br />
Publisher’s Letter | 2<br />
Frontlines | 4<br />
Companies and products in the news<br />
Globetrotters | 10<br />
Newsmakers from around the world<br />
Letter from London | 12<br />
U.K.’s largest retailer enters the U.S. market<br />
Ahead of the Curve | 14<br />
The future ain’t what it used to be<br />
The View from AdAsia | 38<br />
Databytes | 41<br />
Solving business problems via webcasting<br />
32<br />
l a t e f a l l i s s u e<br />
SUBSCRIBE<br />
ONLINE<br />
Group discounts<br />
available for<br />
bulk shipping.<br />
Around the World | 42<br />
Eaca euro effies 2007<br />
People & Places | 43<br />
Big smiles at get-togethers around the world<br />
Hub Culture | 48<br />
It’s easy being green in Boston<br />
S T A F F<br />
deborah malone PUBLISHER 1.917.816.6416 deborah.malone @internationalistmagazine.com<br />
juliana koranteng EUROPEAN EDITOR juliana@internationalistmagazine.com<br />
david kilburn ASIA EDITOR david.kilburn@internationalistmagazine.com<br />
peggy bloomer DESIGN DIRECTOR 1.860.669.5070 peggy.bloomer@internationalistmagazine.com<br />
patti brown WEBMASTER webmaster@internationalistmagazine.com<br />
corporate office 1.212.371.7026<br />
A F F I L I A T E S<br />
inter national ist is published by DMNY Global.<br />
©2007 DMNY Global. Excerpts may be<br />
quoted with proper attribution to inter national ist.<br />
inter national ist is a publication for and by<br />
international advertising, marketing, and media professionals<br />
Audited by BPA International.
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