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P E O P L E A N D P L A C E S<br />

A <strong>Meet</strong>ing of Minds in Miami<br />

Panel members included discussing<br />

“Advertainment”included Laurel<br />

Wentz (top right), international editor,<br />

Advertising Age, and (below right)<br />

Mike Zellner, chief editor, Latin Trade.<br />

At <strong>the</strong> first “Advertainment” forum organized by Synapsys International, in partnership with <strong>the</strong> IAA, Yahoo, <strong>the</strong><br />

Latin American Multichannel Advertising Council, Latin Trade and P&C, attendees heard a panel discussion about<br />

<strong>the</strong> relevance of traditional advertising. Among those at <strong>the</strong> event were( top photo, from left) Andres Cisneros,<br />

Cisneros Group; Eric Hoyt, Hoyt Americas; Eduardo Cisneros, Cisneros Group. Above, Walter Longo (left), Synapsys<br />

International, and Jaime Cohen, Kodak Latin America.<br />

Sony Entertains and Celebrates “Upfront”<br />

NEW YORK<br />

Sony Pictures Television International mixed work and fun when<br />

it debuted its fall shows. Among those celebrating are Carolina<br />

Padula (from left), Sony Entertainment Latin America;<br />

Pedro Usuriaga, Chivas Bro<strong>the</strong>rs; Maria Cueva and Sam<br />

Rodriguez, both Mediacom.<br />

Sisters Erica and Tina Campbell, known<br />

as gospel singer/songwriter duo<br />

Mary Mary, entertained <strong>the</strong> guests.<br />

O<strong>the</strong>rs enjoying <strong>the</strong> evening:<br />

Disha Desponde (left) and Dick Soule, both<br />

Sony; Eileen McMaster, Anne Klein.<br />

34 www.inter-national-ist.com

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