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issue - Meet the China 50

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W O R K I N G<br />

There are no private offices.<br />

Working areas for <strong>the</strong> brand<br />

teams are compact, open-plan,<br />

and have a technological edge.<br />

People work as close toge<strong>the</strong>r as<br />

<strong>the</strong> cockpit teams of a space station.<br />

Management is very<br />

public; directors all share<br />

<strong>the</strong> same giant table<br />

that runs most of <strong>the</strong> width<br />

of <strong>the</strong> building. The<br />

result is a democracy of<br />

communication.<br />

Since <strong>the</strong> best ideas<br />

often need private moments of<br />

thoughtful calm, <strong>the</strong>re is a<br />

think space, a slot between <strong>the</strong><br />

ribbon and <strong>the</strong> ceiling with<br />

enough space to lie down, think,<br />

perchance to dream . . .<br />

To balance <strong>the</strong> intensity and<br />

focus of working zones,<br />

wide open spaces and libraries<br />

exist on each floor, where<br />

people can relax, chat, browse<br />

magazines, do research,<br />

watch commercials or videos.

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