1 - Internationalist

M E D I A
E X U B E R A N C E
Recently I attended an industry committee
meeting, along with a number of
multinational marketers and their ad
agencies, including Omnicom’s Chairman,
Tim Love. During a discussion about the
evolution of global advertising and its
infrastructure, Tim motioned to speak, and
the room immediately became quiet. After
outlining a number of relevant trends, he
made it clear to all in the room that “our
entire frame of reference has changed.”
I have not stopped thinking about his phrase.
This issue of inter national ist certainly
underscores how today’s ubiquitous, global
media is a key factor in the shifting of how we
perceive the 21st Century world. It is also
changing the opportunity for participation this
world, and it is certainly changing the nature of
marketing, especially when “51 of the world’s top
100 economies are multinational corporations,”
to again quote Love.
The media exuberance that permeates this
issue, is spreading in our direction, too. This
magazine is now in its fifth year, and is clearly
about the people and ideas in international
marketing. We are commemorating this
anniversary by adding articles and departments
designed to keep this worldwide community
connected to new thinking and to each other.
This issue also introduces a new editor, Bob
Benchley, who has 35 years’ experience writing
for and editing business publications. To date,
he has launched or repositioned more than 50
magazines and newsletters, and his work has
won more than 70 awards for editorial
excellence and design. Bob is based in Miami
and claims that the photo below was taken in
his “mobile office.” We are honored to have him
on the inter national ist team, and welcome you
to be in touch with any ideas or comments
(bob.benchley@internationalistmagazine.com).
Nancy Giges, who was instrumental to the
launch of inter national ist , will remain as
Founding Editor. Her knowledge and
journalistic experience in this very specialized
field is second to none.
We will keep you apprised of further Year Five
expansions in the magazine, on our Web site
and through our Internationalist Conferences
division. In Chinese
astrology, this is the
Year of the Golden
Pig, so let’s hope it
will be a time of
wallowing in much
success and
exuberance for all
of us.
Deborah Malone, publisher
EDITORIAL ADVISORY BOARD
carolyn carter
PRESIDENT, GREY GLOBAL GROUP, EUROPE, MIDDLE EAST &
AFRICA
janet fitzpatrick
CHIEF STRATEGIC OFFICER, INITIATIVE WORLDWIDE
werner geissler
GROUP PRESIDENT, PROCTER & GAMBLE,
CENTRAL & EASTERN EUROPE, MIDDLE EAST & AFRICA
graeme hutton
SENIOR VP-DIRECTOR OF CONSUMER INSIGHTS & RESEARCH,
U.S., UNIVERSALMCCANN
michael lee
PRESIDENT, LEE & STEEL INC., AND EXECUTIVE DIRECTOR,
INTERNATIONAL ADVERTISING ASSOCIATION
andrew mclean
CHIEF CLIENT OFFICER—WORLDWIDE, MEDIAEDGE:CIA
grace palacios
PRESIDENT & CEO, CHARNEY/PALACIOS-PUBLICITAS LATIN
AMERICA
andrew sibley
ADVERTISING MANAGER EMEA, CISCO SYSTEMS
anne c. toulouse
VICE PRESIDENT, BRAND MANAGEMENT & ADVERTISING, THE
BOEING CO.
miles young
CHAIRMAN, OGILVY & MATHER ASIA PACIFIC