1 - Internationalist
1 - Internationalist
1 - Internationalist
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inter<br />
national<br />
ist<br />
FEATURES<br />
16 |<br />
31 |<br />
35 |<br />
38 |<br />
Cover Story<br />
Global Power — The Newfound Strength of International Media<br />
Media Sound Bites — <strong>Internationalist</strong>s speak out | 16<br />
Content Comes First — IBM’s Deirdre Bigley | 18<br />
Bringing the Brand Experience to Consumers — Chevron’s Alicia Cid | 20<br />
Staying Ahead of the Media Curve — HP’s Scott Berg | 22<br />
Media Specialists Come of Age — Observations from three who were there | 24<br />
Crafting Cross-Platform Solutions — Four pan-regional case studies | 26<br />
High Awareness, Low Investment — Latin American cable’s strengths | 28<br />
Media Integration Entices Advertisers — Monetizing audience value | 28<br />
Marketer Profile<br />
Unilever’s ALAN RUTHERFORD on why media is at center stage<br />
Agency Commentary<br />
Mediaedge:cia’s ANDREW MCLEAN on reaching elusive consumers<br />
Media Viewpoint<br />
International Herald Tribune’s MIKE ORESKES on journalism’s new role<br />
w w w . i n t e r - n a t i o n a l - i s t . c o m<br />
early spring issue<br />
DEPARTMENTS<br />
Publisher’s Letter | 2<br />
Frontlines | 4<br />
Companies and products in the news<br />
Globetrotters | 12<br />
Newsmakers from around the world<br />
Legal Briefs | 14<br />
Event sponsors need more protection<br />
from ambush marketers<br />
Databank | 40<br />
Ranking the world’s top media owners<br />
People & Places | 42<br />
Big smiles at get-togethers in London, Miami and New York<br />
Career Tracks | 42<br />
Job histories of internationalists on the move<br />
27<br />
SUBSCRIBE<br />
ONLINE<br />
Group discounts<br />
available for<br />
bulk shipping.<br />
Hub Culture | 48<br />
The America’s Cup will turn Valencia into a social hotspot<br />
S T A F F<br />
deborah malone PUBLISHER 1.917.816.6416 deborah.malone@internationalistmagazine.com<br />
robert s. benchley EDITOR 1.786.271.2905 bob.benchley@internationalistmagazine.com<br />
peggy bloomer DESIGN DIRECTOR AND WEBMASTER 1.860.669.5070 peggy.bloomer@internationalistmagazine.com<br />
david kilburn ASIA EDITOR david.kilburn@internationalistmagazine.com<br />
corporate office 1.212.371.7026<br />
inter national ist is published by DMNY Global.<br />
©2007 DMNY Global. Excerpts may be<br />
quoted with proper attribution to inter national ist.<br />
inter national ist is a publication for and by<br />
international advertising, marketing, and media professionals<br />
Audited by BPA International.
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