Issue 9 - Internationalist
Issue 9 - Internationalist
Issue 9 - Internationalist
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inter<br />
national<br />
ist<br />
F E A T U R E S<br />
one of China’s most powerful consumer groups<br />
inter inter<br />
cover photo: © digital vision<br />
national<br />
A Word from the Publisher and Editor/4<br />
Frontlines/6<br />
Product placement around the world; multi-platform agreements, online becoming<br />
mainstream; regulations; Wrigley’s gum back in Singapore;<br />
ist<br />
creative from various markets; and more<br />
Recovery in Japan...Finally/10<br />
Movie Marketing/13<br />
Media Auditing Expands/30<br />
nter<br />
Essay/32<br />
Keith Reinhard explains why U.S. corporations should take<br />
on the task of public diplomacy<br />
Global Promotions/34<br />
Around the World /36<br />
ational<br />
Pro bono work from ICOM member agencies across the globe<br />
DoingBusinessin...Turkey/38<br />
People and Places/39<br />
Career Track /43<br />
st<br />
At It Again in Amsterdam /44<br />
S T A F F<br />
deborah malone<br />
nancy s. giges<br />
april garston<br />
D E P A R T M E N T S<br />
inter<br />
national<br />
ist<br />
Cover Story<br />
RE-MARRIAGE: MEDIA AND CREATIVE TOGETHER AGAIN?<br />
inter inter<br />
Profile<br />
national national<br />
LAURIE TUCKER assures that FedEx’s global brand message<br />
combines structure and flexibility<br />
ist ist<br />
Commentary<br />
inter<br />
national<br />
ist<br />
McCann’s TOMAZ MOK writes about women becoming<br />
PUBLISHER 1.917.816.6416 deborah.malone@dm-ny-global.com<br />
EDITOR 1.914.683.5108 nancy.giges@inter-national-ist.com<br />
CREATIVE DIRECTOR april.garston@inter-national-ist.com<br />
inter national ist<br />
inter national ist<br />
inter national ist<br />
inter<br />
national<br />
ist<br />
national<br />
ist<br />
inter<br />
national<br />
ist<br />
kathleen barnes, charlie crowe, louis haugh, david kilburn, andrzej rattinger<br />
joan ranieri-certain<br />
christine yun gardiner<br />
mark grimaldi<br />
DESIGN CONSULTANT cnotes@nwlink.com<br />
MARKETING,CIRCULATION,RESEARCH christine.gardiner@inter-national-ist.com<br />
WEBMASTER www.mjg-designs.com<br />
corporate office 1.212.371.7026<br />
CONTRIBUTING WRITERS<br />
i s s u e<br />
s u m m e r 2 0 0 4<br />
SUBSCRIBE<br />
ONLINE<br />
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available for<br />
bulk shipping.<br />
D M • N Y<br />
GLOBAL<br />
D M • N Y<br />
inter national ist is published six times a year by DMNY Global. © 2004 DMNY Global.<br />
GLOBAL<br />
Excerpts may be quoted with proper attribution to inter national ist.<br />
inter national is a publication for and by international advertising, marketing, and media professionals.<br />
Printed by Miller Johnson, Inc., Meriden, CT.<br />
BPA International Membership Applied for.<br />
w w w . i n t e r - n a t i o n a l - i s t . c o m
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