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Conference Summary - Integer Research

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Brazil *Europe<br />

*USA<br />

*Europe<br />

*India<br />

*USA<br />

beyond<br />

numbers<br />

Diesel Emissions<br />

<strong>Conference</strong> Series<br />

Asia | Brazil | Europe | India | Russia | USA<br />

Diesel Emissions <strong>Conference</strong> Series<br />

Asia | Brazil | India | Europe | USA<br />

Diesel Emissions <strong>Conference</strong> &<br />

Diesel Exhaust Fluid Forum 2011<br />

insight<br />

beyond<br />

numbers<br />

On-Highway | Off-Highway<br />

Oct. 17 - 19, 2011<br />

Four Seasons Hotel, Atlanta, USA<br />

<strong>Conference</strong> <strong>Summary</strong><br />

Diesel Emissions <strong>Conference</strong><br />

Global Platinum Sponsor<br />

Environmental Sponsor<br />

®<br />

& AdBlue Forum 2011<br />

Heavy Duty | Non Road | Light Duty<br />

15 – 17 June 2011, Hilton, Düsseldorf, Germany<br />

Delegate Badge Sponsor<br />

Silver Sponsors<br />

Lunch Sponsor<br />

Diesel Emissions <strong>Conference</strong><br />

Exhibitors<br />

®<br />

& AdBlue Forum 2011<br />

Media Partners


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Contents:<br />

<strong>Conference</strong> summary ..................................................................................................3 - 16<br />

Attendee demographics ................................................................................................... 17<br />

Testimonials ..................................................................................................................... 18<br />

Closing remarks ................................................................................................................ 19<br />

<strong>Integer</strong> & <strong>Conference</strong>s<br />

<strong>Integer</strong> <strong>Research</strong> is a provider of key business information, market forecasts and commercial strategy consulting. We<br />

are not a ‘conference company.’ <strong>Conference</strong>s are simply an extension of our core business. It is the reputation of<br />

<strong>Integer</strong>, our market knowledge, and our contacts that enable us to produce the industry’s leading Diesel Emissions<br />

<strong>Conference</strong> series. This places <strong>Integer</strong> in a unique and privileged market position and allows us to provide the industry<br />

with a comprehensive forum to meet, discuss and debate on the latest industry issues.<br />

In 2012, the Diesel Emissions <strong>Conference</strong> Series will cover Russia & CIS, Asia, South America, Europe, India and North<br />

America.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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<strong>Conference</strong> <strong>Summary</strong><br />

insight<br />

beyond<br />

numbers<br />

In what was the biggest ever <strong>Integer</strong> event<br />

in the US, the Diesel Emissions <strong>Conference</strong><br />

and DEF Forum 2011 saw over 200 senior<br />

stakeholders packed into one room to<br />

engage in focused discussions on the<br />

developments in the DEF, on-highway and<br />

off-highway markets.<br />

DEF Forum (Oct. 17)<br />

The Forum opened with a thought-provoking<br />

introduction from <strong>Integer</strong>’s Director of Emissions,<br />

Tim Cheyne, who started by congratulating DEF<br />

stakeholders for the growing success of the US DEF<br />

market. However, he also highlighted the importance<br />

of improving infrastructure to meet increasing<br />

demand for DEF, as more and more fleet operators<br />

choose SCR to achieve lower NOx emissions and<br />

improved fuel economy.<br />

DEF testing and certification<br />

Jeffrey Harmening from the American Petroleum<br />

Institute (API) followed with a presentation on what<br />

the API has done to certify DEF in the US, since<br />

handing out its first licence in March 2009. Jeffrey<br />

highlighted some of the certification challenges<br />

experienced in the ISO 22241 monitoring program,<br />

and provided a summary of audit results in 2010.<br />

The API now certifies 28 DEF brands, but more are<br />

expected due to the increase in popularity towards<br />

SCR.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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DEF Tracker<br />

Prices and supply locations,<br />

updated every month<br />

NEW SERVICE LAUNCH<br />

DEF prices<br />

Trends and<br />

key figures<br />

Emerging<br />

benchmarks<br />

Market<br />

intelligence<br />

Supply network<br />

RECEIVE THE FIRST ISSUE FREE - REGISTER YOUR INTEREST<br />

Email publications@integer-research.com or call +1 718 705 4735<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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<strong>Conference</strong> <strong>Summary</strong> (cont.)<br />

insight<br />

beyond<br />

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Market trends and user experience<br />

Chris Goodfellow of <strong>Integer</strong> <strong>Research</strong><br />

led the next session by providing<br />

useful statistics on the amount of<br />

SCR equipped trucks on US roads,<br />

and the market share of each of<br />

the big on-highway manufacturers.<br />

Following this, Chris gave detailed<br />

information on the consumption<br />

of DEF by state and, from findings<br />

contained in the AdBlue and DEF<br />

Monitor, provided information on the<br />

steep increase of DEF retail locations,<br />

including the first sites in Canada.<br />

Chris concluded with pricing trends<br />

across the US, for totes, jugs and<br />

pumps.<br />

James Thomas, Fuel Optimization<br />

Manager at PepsiCo followed to<br />

give the hugely-valued perspective<br />

from the end user on DEF supply<br />

and infrastructure in practice.<br />

James put in perspective the needs<br />

of a big fleet when it comes to<br />

DEF consumption, and shed some<br />

light on the fuel efficiency gains<br />

experienced by PepsiCo, which has<br />

led to savings as high as 20%. James<br />

also touched on other applications<br />

being used by PepsiCo, including<br />

hybrid technologies and concluded<br />

with a comment which was echoed<br />

throughout the day – the priorities<br />

have moved from DEF pricing to<br />

setting up the right partnerships and<br />

getting the right service to meet their<br />

needs.<br />

To continue discussions on user<br />

experience, Tim welcomed up a set<br />

of panellists to the stage to consider<br />

how DEF distributors can satisfy<br />

the needs of on-highway, offhighway<br />

and vocational fleets. The<br />

discussions started with comments<br />

from Michael DelliCompagni of<br />

Brenntag, who highlighted the<br />

shift in distribution needs over<br />

the years and the importance of<br />

building strong partnerships. Doug<br />

Haugh from Mansfield Oil Company<br />

followed by presenting discussions<br />

with fleets on capital investments<br />

being made in SCR trucks, and a<br />

movement from “are we going to do<br />

this?”to “how are we going to do<br />

this?”. James Thomas reiterated that,<br />

certainly in their case, the priorities<br />

have changed from price (which has<br />

now been driven down by intense<br />

competition in the DEF market) to<br />

service. He highlighted that the use<br />

of SCR trucks at PepsiCo was inspired<br />

by what had already been done<br />

in Europe, and he was particularly<br />

attracted by the potential fuel<br />

efficiency gains associated with SCR<br />

technology. Brian Spencer of CNH<br />

global then gave an interesting view<br />

from the off-highway perspective.<br />

He mentioned that the speed of<br />

understanding regarding SCR in the<br />

agricultural industry was slow, but<br />

adoption of the technology was quick<br />

once they understood the impact<br />

that it will have on their operations.<br />

Brian mentioned that farmers are<br />

used to working with chemicals, and<br />

therefore DEF will not have a huge<br />

impact on their business. Brian went<br />

on to mention that farmers are more<br />

concerned with the supply of DEF,<br />

and deciding how best to handle the<br />

chemical in 2012. Early adopters are<br />

reporting better fuel economy, and<br />

early signs are positive. Doug then<br />

stressed the need for innovation for<br />

the off-highway market, as supply<br />

to the market will not be a “one size<br />

fits all service”. The panel concluded<br />

with the issue of quality, which<br />

didn’t seem to be of huge concern.<br />

However, Michael stressed the<br />

dangers in the difference between<br />

the users’ perception of quality and<br />

actual quality.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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New opportunities in the DEF market<br />

Following his input in the panel, Doug Haugh of<br />

Mansfield Oil Company gave some more views on<br />

DEF supply strategy to the off-highway sector. Doug<br />

started with a call for all DEF stakeholders to start to<br />

plan for the market now, while OEMs are still preparing<br />

their storage and dispensing strategies. Again, Doug<br />

touched on the issue of quality, and explained how<br />

OEMs are educating customers on the best ways to get<br />

DEF from the pump to the tank.<br />

Chuck Mattina from The Quixote Group followed<br />

with a set of interesting statistics on the distribution,<br />

packaging and pricing trends for the vocational fleet<br />

market. Chuck discussed how vocational fleets are<br />

storing and dispensing DEF fuel, and gave some<br />

informative statistics on vehicle types still using EGR<br />

as the technology method for achieving emissions<br />

compliance.<br />

This was followed by another panel discussion on the<br />

distribution strategies for segmented markets such as<br />

off-highway and marine. The panel kicked off with a<br />

discussion on the off-highway market. Lyle Westerfield<br />

from KostUSA said that there is need for a better<br />

understanding of how to handle the product and<br />

the complexity of it all, as non-road end users had to<br />

quickly get to grips with using DEF. Dr. Frank Cook<br />

commented that the DEF market is ready, and now<br />

the market just needs education. Chad Dombroski of<br />

Yara North America Inc. provided some information<br />

on Yara’s tailored solutions for marine applications,<br />

and some of the unique challenges which separate it<br />

from other markets. The panel concluded that building<br />

strong relationships with end users and intermediaries<br />

will be the key to success in these markets.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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DEF delivery, storage and dispensing technologies<br />

Next, Tod Dressler from FedEx Ground gave another interesting and important perspective from the end user. Tod<br />

went into some detail surrounding the events leading to FedEx’s strategy of implementing underground bulk storage<br />

of DEF over IBCs, offering optimum cost effectiveness in the long term. He also discussed the solutions being used,<br />

including dual fuel and DEF installations.<br />

This was followed by a frank discussion on bulk filling equipment technology, and the experiences of equipment<br />

suppliers. First, the panel discussed the latest innovations that they had witnessed or invented for the market. Multicompartment<br />

solutions, positions of the filling tank and weather-adept solutions were discussed by the panellists,<br />

who also highlighted the benefits that these solutions had for their clients. The panel went on to discuss their surprise<br />

at the speed of adoption of underground bulk solutions. Rick Whately from Xerxes emphasized how, in a matter of a<br />

few years, the number of systems have gone from none to hundreds – much faster than expected. Stephen Cox from<br />

Separation by Design highlighted the sheer diversity of applications needed for the market. They also discussed the<br />

unpredictability of the market, and the difficultly in forecasting such a complex and ever-evolving market. The panel<br />

also discussed developments of new, dynamic technologies which are necessary to improve client experience and<br />

serve the more complicated off-highway market. The panel concluded that although this is a short term market which<br />

will inevitably end with few players focused on servicing rather than developing new installations, there are many<br />

profitable opportunities which can be taken advantage of now due to the size of the potential market.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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beyond<br />

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Diesel Emissions <strong>Conference</strong> (Oct 18)<br />

This year’s conference shifted in focus from<br />

NOx to CO2 – the next challenge on the route<br />

to near zero emissions in the US.<br />

GHG and fuel economy<br />

Following a welcome from <strong>Integer</strong>’s<br />

Tim Cheyne, Rakesh Aneja of Daimler<br />

Trucks kicked off the conference<br />

with his views on how technology<br />

will develop to lower greenhouse<br />

gas emissions by 2014. In an<br />

insightful presentation, Rakesh gave<br />

some background on GHG and<br />

fuel economy standards and how<br />

these tie in with other emissions<br />

legislation for on-highway vehicles.<br />

Following data on NOx reduction<br />

achievements and fuel consumption<br />

gains, Rakesh discussed Daimler’s<br />

SuperTruck program – a set of<br />

internal emissions reduction targets<br />

beyond the 2013-14 GHG legislation.<br />

This included a 50% improvement in<br />

thermal efficiency, and the inclusion<br />

of predictive technologies that will<br />

allow the truck to adjust its power<br />

output according to its surrounding<br />

environment.<br />

Next, Tony Greszler of Volvo<br />

Group, provided another view on<br />

achieving GHG reductions and fuel<br />

efficiency. He opened with some<br />

background information on NOx level<br />

achievements to date, stating that<br />

the industry has “won the war” on<br />

NOx, and fuel efficiency is now the<br />

“new front for diesel engineers”.<br />

Tony stated that they have seen<br />

5% fuel efficiency gains through<br />

SCR technology, and provided an<br />

interesting video of his technology in<br />

action. Tony went on to discuss some<br />

of the technologies being developed<br />

by Volvo, including intelligent<br />

transmissions, aerodynamics and<br />

testing methods. Similar to Daimler,<br />

Volvo also has internal targets to<br />

further improve fuel efficiency<br />

and GHG reductions, including a<br />

20% increase in engine efficiency<br />

demonstrated on-highway by 2015.<br />

Next, Tim welcomed a panel made up<br />

of all the biggest on-highway OEMs<br />

in the US – Daimler, Volvo, Kenworth<br />

Trucks, Navistar and Cummins.<br />

The conversation began with the<br />

panellists discussing the opportunities<br />

and challenges they face from CO2<br />

and fuel efficiency targets. Judy<br />

McTigue of Kenworth Trucks began<br />

by saying that although the ultimate<br />

goal of reducing CO2 emissions is<br />

valid, there is still a lot of uncertainty<br />

surrounding GHG and fuel economy<br />

requirements. Rakesh Aneja agreed<br />

that the regulators have made a<br />

good first step, giving “customers<br />

something that they actually want”<br />

on fuel efficiency cost savings.<br />

However, Rakesh suggested that to<br />

achieve the best results, regulation<br />

should be applied to the entire truck,<br />

including the trailer and tyres. Ken<br />

Federle of Cummins was first to<br />

highlight the need to ensure that<br />

the engine is cost effective for the<br />

end user, and that the benefits are<br />

properly communicated to customers.<br />

Ken also highlighted the need to<br />

think about the entire spectrum<br />

when achieving fuel efficiency,<br />

including education for the depots on<br />

loading freight correctly. The panel<br />

then touched on alternative fuels and<br />

technologies, including natural gas,<br />

biodiesel and hybrid, and the roles<br />

that they can play in achieving fuel<br />

efficiency targets.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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<strong>Integer</strong> Publications<br />

Environment & Emissions<br />

Make key decisions faster with our professional suite of reports<br />

DEF Tracker - new service launch<br />

Prices and supply locations updated every month - with trends and key<br />

figures, emerging benchmarks, market intelligence and supply network<br />

AdBlue & DEF Monitor<br />

Data every 3 months from key parts of the AdBlue and DEF supply chain,<br />

including prices, production, input costs and consumption<br />

SCR and the Non-Road Mobile<br />

Machinery (NRMM) Market<br />

Off highway sales and parc data analysis, coupled with AdBlue<br />

& DEF consumption estimates and supply strategies<br />

Brazil Diesel Emissions &<br />

ARLA 32 Market Study 2011<br />

Brazil emissions and fuel legislation, fuel quality, OEM plans, ARLA 32<br />

volumes & forecasts, supply and market structure and demand<br />

China Diesel Emissions &<br />

AdBlue Market Study 2011<br />

Chinese emissions and fuel legislation, fuel quality, OEM plans, AdBlue<br />

market information, market structure and demand<br />

Stationary SCR in the USA<br />

Analysis of the implications of major structural changes the ammonia<br />

and urea SCR market is going through<br />

To find out more about how <strong>Integer</strong> can help you call +44 20 7503 1265,<br />

email publications@integer-research.com or visit www.integer-research.com<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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Aftertreatment technology strategy for commercial advantage<br />

Robert Bosch’s Engineering Manager, Juergen Zybel, was<br />

next to give his views on the aftertreatment technologies<br />

available to achieve fuel economy improvements.<br />

In what was a comprehensive presentation on the<br />

technologies being used in the market, Juergen<br />

discussed those being developed by Robert Bosch,<br />

including waste heat recovery and hybrid technologies.<br />

His presentation however, was focused on his company’s<br />

DEF injection units, which their tests show to reduce<br />

NOx emissions without the use of DPF.<br />

Ed VanDyne of VanDyne SuperTurbo Inc. gave a detailed<br />

overview of the technologies which could be used to<br />

achieve fuel efficiency gains, including aerodynamics,<br />

hybrid technologies and additives. This led into an<br />

explanation of his technology, and an entertaining video<br />

on how it works.<br />

Steve Majkowski from Dow Automotive followed with<br />

a presentation on AERIFY filter technology, and the<br />

advantages for filtration efficiency.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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On-board diagnostics rules and technical approaches<br />

Following a productive networking break, Judy McTigue from Kenworth Trucks<br />

gave an outstanding overview of the OBD rules for heavy duty trucks in the US.<br />

Judy began by going into some detail on what the rules will cover, and what<br />

electrical and mechanical faults the system is expected to detect. Judy also stated<br />

at this point that there should be no illusion that OBD compliance will be an easy<br />

achievement, requiring developments in both hardware and software. Judy outlined<br />

these one by one, showing visuals on the technologies and the customization<br />

which needs to be made. This includes sensors for DPFs and DEF tanks, as well<br />

as dashboard warning light changes. Judy went on to discuss the role of hybrid<br />

technology in complying with OBD rules, mentioning that CARB and EPA have<br />

yet to announce the requirements for hybrids. To conclude, Judy stated that OBD<br />

compliance will not be a “cheap endeavour”, and will require significant investment<br />

by OEMs without any monetary ROI. The customer experience will not be disturbed<br />

greatly, but it is important that communications and training on the changes to<br />

systems begins now.<br />

Dr Stephen Charlton from Cummins discussed the harmonization of OBD<br />

between US and EU. Building on the previous presentation by Judy McTigue,<br />

Stephen discussed the key technologies which need to be developed for OBD<br />

requirements, including DEF, electronic controls, combustion technologies and<br />

turbos. He went on to mention the OBD fitted trucks which are on the road today,<br />

will need to be adapted to comply with the new rules. Then, Stephen outlined the<br />

differences between US and Europe in areas such as emissions types, threshold<br />

levels and demonstration cycles. Stephen shared some interesting statistics on<br />

cost comparisons of meeting OBD requirements for EPA 2010 and Euro V, and<br />

projections for EPA 2013 and VI, which show large differences in cost. In conclusion<br />

Stephen mentioned that harmonization between Europe and the US could lead to<br />

significant cost savings for the OEM, and ultimately, the end user.<br />

This was followed by presentations from Measurement Specialities and Wema, who<br />

discussed their sensing technologies for AdBlue.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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Emerging emissions reduction opportunities for OEMs and equipment suppliers<br />

In the last session of the day and<br />

in keeping with the theme of<br />

harmonization, Manfred Schuckert<br />

from Daimler began by discussing<br />

the benefits for creating worldwide<br />

GHG emission reduction strategies<br />

for heavy duty vehicles. Manfred<br />

stated that he expects to see the<br />

implementation of CO2 emissions<br />

targets by 2018/2019 in the US,<br />

alongside the 2020 targets of<br />

Japan and China. After a detailed<br />

explanation on the position of Japan,<br />

Europe and China, like Dr Stephen<br />

Charlton, Manfred stressed the cost<br />

advantages of globally harmonized<br />

rules to leverage the opportunities<br />

available. Manfred also went into<br />

detail on what this should cover,<br />

including cycle definitions (shape and<br />

load of trucks), testing procedures<br />

(on aerodynamics, tyres etc.), and use<br />

of the same simulation tools.<br />

The Day ended with a panel<br />

discussion which featured leading<br />

policy organisations from the heavy<br />

duty industry. Each panellist took it<br />

in turn to give their view on how the<br />

new GHG rules will affect OEMs and<br />

the opportunities available to the<br />

industry as a result. Dave Piech from<br />

Navistar began by voicing his concern<br />

about the legislation, and the impact<br />

that this will have on everyone<br />

within the market. He called on the<br />

industry to engage with government<br />

to ensure that the impact on the<br />

end user is not too extreme. Bill Van<br />

Amburg started with an introduction<br />

of his company CalSTART, the work<br />

that has already been done within<br />

the industry, and then went on to<br />

discuss harmonisation. His comments<br />

mimicked those of Connie Burek<br />

of IBM Global Services, who also<br />

provided some insight from their<br />

report Truck 2020. Connie called for<br />

OEMs and other government bodies<br />

to consider all of the factors of<br />

efficiency, giving an example showing<br />

that, from findings taken from their<br />

research, 30% of traffic congestion<br />

is due to drivers looking for parking<br />

spaces, and thus consuming diesel<br />

fuel unnecessarily. Following an<br />

introduction of her association, Fanta<br />

Kamakate from ICCT provided some<br />

insight on developments taking<br />

place around the world concerning<br />

diesel emissions legislation. This<br />

included confirmation that Canada<br />

and Mexico will harmonize their<br />

diesel emissions legislation with<br />

the US. Fanta highlighted the<br />

importance of communicating these<br />

changes early, a feeling echoed<br />

by Manfred Schuckert. The panel<br />

went on to discuss the real impact<br />

on OEMs and customers, and<br />

what the industry could look like<br />

in the next 10 years. The group all<br />

agreed that enforcement will play a<br />

huge part in making sure the rules<br />

are implemented correctly, and<br />

highlighted the real danger of the<br />

rules having further consequences<br />

in the market, such as a slowdown<br />

in vehicle registrations. All panellists<br />

agreed that whatever is decided<br />

should be communicated effectively<br />

to all industry stakeholders to ensure<br />

that the process is as efficient as the<br />

engines being created.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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Diesel Emissions <strong>Conference</strong> (Oct 19)<br />

Chamila Tissera from the Deutz Corporation kick started<br />

a day focused on the off-highway market. With a clear<br />

synergy to the previous day’s on-highway sessions, the<br />

conference discussed issues around legislation (Tier 4<br />

Interim and Final), GHG reduction and fuel economy.<br />

Chamila gave an overview of the off-highway market,<br />

and outlined the stark differences between off and onhighway<br />

certification. However, he said that the core<br />

technologies being used by the on-highway market<br />

are the same. With a 4 year gap between legalisation<br />

levels for the on- and off-highway markets, onhighway<br />

acted as the perfect “guinea pig” for these<br />

technologies. It was said earlier in the day that a ‘one<br />

size fits all’ approach does not work in the off-highway<br />

sector. Deutz are using a combination of SCR and EGR<br />

equipped trucks to achieve Tier 4 standards. However,<br />

their focus is on SCR + DPF for the heavier categories.<br />

Chamila then led into his key topic of discussion -<br />

certification - discussing the strawmen document, which<br />

was originally meant to be a guideline on ensuring the<br />

truck is achieving the emissions reduction via DEF, but<br />

eventually became law. Going step-by-step through<br />

the certification process, Chamila covered subjects such<br />

as the driver warning display lights, the requirements<br />

of a DEF sensor and freeze protection. He then went<br />

on to highlight the difficulties of establishing a DEF<br />

infrastructure for the off-highway market, especially<br />

in extreme locations. Chamila ended his presentation<br />

with some interesting data from CARB, showing<br />

the emissions results of the 8 biggest off-highway<br />

manufacturers.<br />

Joseph Featherstone from John Deere Power Systems<br />

next provided a case study on how they achieved Tier 4<br />

interim. Following an overview of the company, which<br />

offers vehicles and engines for a range of applications<br />

up to 10,000ft above sea level, he gave an insightful<br />

overview of John Deere’s strategy for achieving Tier 4<br />

interim. Joseph shared some feedback received from<br />

customers including the things they demanded from<br />

the new engines, which broke down as reliable, cost<br />

effective, powerful vehicles with a single fluid solution.<br />

Joseph went through John Deere’s building block<br />

approach, resulting in a cooled EGR with DPF solution,<br />

and went on to say that their customers were seeing<br />

fuel efficiency gains. He discussed the steps that John<br />

Deere took to get there, including educating the entire<br />

supply chain from the dealers to the customer. Feedback<br />

from their customers has shown that their solution has<br />

achieved its goals, it incurred no major disturbances<br />

to the customers’ normal operations, the new power<br />

and performance was received well, and there was<br />

satisfaction from customers that they did not have to<br />

use any additional fluids. When asked by the audience<br />

about John Deere’s view on using SCR, Joseph was<br />

unable to comment on whether this technology will be<br />

used to achieve Tier 4 Final.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

13


eyond<br />

numbers<br />

insight<br />

beyond<br />

numbers<br />

<strong>Integer</strong> Focus Report<br />

SCR and the Non-Road Mobile<br />

Machinery (NRMM) Study<br />

Manage your off-highway SCR<br />

strategy with our new study<br />

OEM-by-OEM guide to SCR use<br />

Standardised Legislative timeline analysis<br />

Analysis of major NRMM equipment<br />

markets: 2010-2020<br />

AdBlue/DEF consumption estimates<br />

Insight into global urea production<br />

and regional AdBlue/DEF supply<br />

Gain<br />

deeper<br />

insight<br />

into the<br />

NRMM<br />

market<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

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eyond<br />

numbers<br />

<strong>Conference</strong> <strong>Summary</strong> (cont.)<br />

insight<br />

beyond<br />

numbers<br />

Next, Par Gabrielson from Haldor Topsoe looked at cost<br />

effective compliance at Stage IV/Tier 4 final and beyond.<br />

Working with TNO, Haldor Topsoe gave figures on costs<br />

for SCR only, SCR + EGR and EGR only alternatives<br />

– costs which ultimately have to be absorbed by<br />

the customer. Par also went into some detail on the<br />

different applications being used around the world.<br />

John Rogers of AGCO followed to give a comprehensive<br />

overview of the technologies they will be using to meet<br />

future emissions standards. AGCO chose internal EGR<br />

for Tier 3 / Stage 3a, but was the first off-highway<br />

manufacturer to introduce SCR technology on their<br />

vehicles from 2008. John went on to say that AGCO<br />

saw a swing in orders from 80% EGR and 20% SCR<br />

equipped applications, to 80% SCR and 20% EGR in<br />

a matter of years. He did however say that they are<br />

constantly monitoring the price of DEF, to ensure that<br />

it is still a cost effective solution for their customers. He<br />

also said that when they set off down the SCR route<br />

in 2008, DEF infrastructure was their largest concern,<br />

but customers are now comfortable with using it. John<br />

also highlighted some of the other market conditions<br />

considered when deciding on the best solutions for their<br />

customers, including the price of diesel and biodiesel,<br />

and the variety of tasks that each application is used for<br />

with different needs in power and performance. John<br />

could not comment on the route that AGCO would take<br />

to Tier 4 Final, but said like every manufacturer, they will<br />

wait until the last minute to announce their solution to<br />

ensure that they make full use of the latest technologies<br />

in the market.<br />

Marc Hehle from MTU moved the discussion on to the<br />

rail segment of the NRMM market and the technologies<br />

being considered to achieve lower emissions. Marc<br />

spoke about the two common routes being used in<br />

the rail sector to achieve the next stage of legislation<br />

in 2015; EGR and DPF and SCR and DPF, and provided<br />

a case study of a recent test with an SCR solution.<br />

The field trials took place between 2008 and 2010 –<br />

totalling 450000 hours of operation. He spoke about<br />

some of the challenges they faced with getting the<br />

retrofit technology to work with existing machinery,<br />

which was a difficult task because of the limited space<br />

surrounding locomotive engines. Other challenges<br />

highlighted include certification (they could not make<br />

changes to the engine as it was certified) and DEF<br />

infrastructure at the beginning of the trials. Marc<br />

concluded his presentation with the point that there<br />

are many solutions still be considered, and stressed<br />

that different rail applications will require different<br />

aftertreatment systems.<br />

<strong>Conference</strong> Chairman and <strong>Integer</strong>’s Director of<br />

Emissions, Tim Cheyne was next to present findings<br />

from the SCR & NRMM study. The presentation included<br />

statistics contained in the study, including forecasts on<br />

equipment volumes, infrastructure and consumption of<br />

DEF by the non-road market.<br />

Further information on the SCR & NRMM study can be<br />

found here.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

15


eyond<br />

numbers<br />

<strong>Conference</strong> <strong>Summary</strong> (cont.)<br />

insight<br />

beyond<br />

numbers<br />

Ravi Godbole from AGCO closed the conference<br />

with views on current fleet efficiency strategies. In<br />

a presentation focused on non road vehicle fleets/<br />

owners getting more for less, Ravi went through a<br />

variety of innovations which are under development<br />

at AGCO to improve fuel economy and minimize GHG<br />

emissions. These included weight optimization, duel fuel<br />

approaches and hybridization. There was a focus on<br />

the right fuel in this presentation – what will give the<br />

optimum power for the least cost. Ravi discussed Brazil’s<br />

method of using biodiesel and diesel interchangeably<br />

depending on the current price of each fuel, and also<br />

considered what else could be mixed with diesel to<br />

create efficient fuels. He went on to discuss AGCO’s<br />

future solutions, which include diesel electric and<br />

hydrogen fuel cells, and also revealed some concepts<br />

currently being tested. This included the launch of the<br />

e-rogator – an electic hybrid application which is said<br />

to achieve 25% in fuel savings and GHG reduction<br />

compared to standard diesel. He closed by saying that<br />

going forward 10 to 15 years, fuel cell and electric<br />

drive vehicles will be the future of the non-road market,<br />

although he felt we have not perfected the technology<br />

yet.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

16


eyond<br />

numbers<br />

Attendee Demographics<br />

insight<br />

beyond<br />

numbers<br />

E<br />

F<br />

G<br />

Company Type<br />

C<br />

D<br />

A<br />

A AdBlue Manufacturer/ Urea Producer/ Equipment Supplier/ 33%<br />

Distributor<br />

B Aftertreatment systems/ Auto. Parts/ Testing/ Raw 32%<br />

materials<br />

C Vehicle and/or Engine Manufacturer 19%<br />

D Oil, Fuels and Lubricants Producer/ Supplier/ Distributor 7%<br />

E Government/ Legislator/ Association/ <strong>Research</strong> Insitute 4%<br />

F Fleet (Public/ Private)/ Truck Stop 3%<br />

G Other 2%<br />

B<br />

Almost 1 in 5 attendees were vehicle or engine manufacturers<br />

of on- and off-highway vehicles.<br />

Job Title<br />

A Owner/ President/ VP/ Partner/ C-suite/ Director 40%<br />

B Senior Manager/ Country Manager/ Program Manager/ 24%<br />

Supply Chain Manager<br />

C Senior Engineer/ Engineer/ Design/ Product Manager 18%<br />

D Business Development/ Marketing/ Sales 14%<br />

E Regulation Analyst/ Regulation Specialist/ <strong>Research</strong>er 2%<br />

F Other 2%<br />

C<br />

D<br />

E<br />

F<br />

A<br />

The conference maintained its reputation of attracting<br />

attendees of high seniority.<br />

B<br />

C<br />

D<br />

E<br />

Region<br />

B<br />

A United States 73%<br />

B Europe & Russia 15%<br />

C Canada 5%<br />

D Asia 4%<br />

E ROTW 3%<br />

A<br />

The conference attracted attendees from 22 different<br />

countries.<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

17


eyond<br />

numbers<br />

Testimonials<br />

insight<br />

beyond<br />

numbers<br />

“The best DEF <strong>Conference</strong> around”<br />

Bryan Brunner, Cummins Inc<br />

“Very useful, knowledgeable, real world info.”<br />

Ayyappan Ponnaiyan, John Deere PEC<br />

“A must attend for anyone in the industry”<br />

Ross Ayrhart, Wakefield Canada<br />

“Most comprehensive overview for the DEF<br />

Market”<br />

Joseph J Hiznay, Colonial Chemical Company<br />

“Excellent opportunity for networking. Good<br />

overview of North America”<br />

Ellis Rowe, GT Group<br />

“A great mold of minds amoung the Diesel<br />

Industry”<br />

Jeffrey Harmening,<br />

American Petroleum Institute (API)<br />

“Pretty good, would encourage my colleagues<br />

to attend next year”<br />

Lee Liu, ASIMCO Technologies Limited<br />

“Worth coming back”<br />

Ed VanDyne, VanDyne SuperTurbo, Inc.<br />

“Very candid conversation about emissions<br />

technology and strategies”<br />

Tom Grotophorst, Modine<br />

“Discussions of the latest emissions control<br />

issues in the diesel engine markets”<br />

Stephanie Bogner, Parker Hannifin Corp.<br />

“I was on a fact finding mission and certainly<br />

gathered a lot of facts”<br />

Mark Michalkoff, Oleo Energies, Inc.<br />

“Very Informational”<br />

Brian Wohlscheid, Brenner Oil Company<br />

“Quality information that can have a strong<br />

impact on a self striving business”<br />

Geoff Bohlender, PPC Lubricants<br />

“Worthwhile”<br />

Eric Johnson, CSX Transportation<br />

“Good conference to learn about industry<br />

trends and regulations”<br />

Steven Powell, Parker Hannifin<br />

“Good speakers with a wide range of<br />

knowledge but limited technical content”<br />

Brendan Sherry, Tognum America Inc<br />

“Very good fluid conference”<br />

Josh Dresher, FW Murphy<br />

“A report out/update of industry players<br />

from their point of view.”<br />

Mike Daly, John Deere Power System<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

18


eyond<br />

numbers<br />

Closing Remarks<br />

insight<br />

beyond<br />

numbers<br />

Thank you for supporting this year’s conference. We hope that you found the event, and this<br />

document, useful for yourself and for your organization. Please do not hesitate to contact<br />

me if you have any further questions.<br />

Best wishes for the future,<br />

Amy Edwards<br />

Director - <strong>Conference</strong>s<br />

Tel:+44 20 7503 1265<br />

www.integer-research.com/conferences<br />

Our 2012 Diesel Emissions <strong>Conference</strong> Series:<br />

Diesel Emissions <strong>Conference</strong> Russia & CIS 2012<br />

7 - 8 February, Saint Petersburg, Russia<br />

Diesel Emissions <strong>Conference</strong> & AdBlue ® Forum Asia 2012<br />

27 - 29 March, Beijing, China<br />

Diesel Emissions <strong>Conference</strong> & AdBlue ® Forum Europe 2012<br />

29 - 31 May, Germany<br />

Diesel Emissions <strong>Conference</strong> & ARLA 32 Forum Brazil 2012<br />

26 - 28 June, Brazil<br />

Diesel Emissions <strong>Conference</strong> India 2012<br />

18 - 19 September, India *TENTATIVE<br />

Diesel Emissions <strong>Conference</strong> & DEF Forum USA 2012<br />

16 - 18 October, USA *TENTATIVE<br />

<strong>Conference</strong> <strong>Summary</strong>: Diesel Emissions <strong>Conference</strong> and DEF Forum, USA 2011<br />

19

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