Media Kit Media Kit

www.insideoutdoor.com
2012
Business Intelligence for
the Outdoor Lifestyle
Media Kit

We know outdoor executives have access to plenty of instantaneous information.
But one thing decision makers overwhelmingly tell us they can’t get enough of is
thoroughly researched and highly scrutinized news and analysis that can be applied
directly to improving day-to-day operations.
Now entering our 9th year, IO’s staff of seasoned outdoor journalists represents
decades of experience in specialty retail, product manufacturing, business analysis and
living the outdoor lifestyle. We believe this mix of backgrounds is a key component
to complementing your marketing message with the business modeling, cost-margin
analysis, trend forecasting and quantified operational advice that’s already proven to
capture loyalty and engage readers, and studies show that reader engagement with
media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the
information and advice—in addition to the requisite industry movements, trends and
product innovations—that we deliver straight to their mailboxes, for free, all year round.
In addition to the mailed circulation figures below, all advertisers in IO enjoy free
additional exposure through inclusion in the digital edition of each issue. IO’s digital
“e-books” are prominently located on our home page as well as directly emailed to
more than 10,000 outdoor industry professionals.
IO Circulation by Region
Pacific
30%
New England
7%
Mid-Atlantic
15%
North Central
4%
Mountain
27%
South Central
4%
South Atlantic
13%
Circulation Breakdown
Outdoor specialty retailers 10,325 55%
General sporting goods retailers 4,400 23%
Outdoor product manufacturers/component suppliers 2,900 15%
Independent & manufacturer reps 600 3%
Mail order & online retailers 525 3%
Other* 250 1%
Total 19,000 100%
*includes department stores, mass merchants, wholesalers, distributors, ad agencies, etc.

2012 Rate Card*
Black & White 1x 2x 3x 4x 5x
Full Page $4,500 $4,200 $4,000 $3,900 $3,600
1/2 Page $3,200 $3,100 $2,900 $2,700 $2,500
1/3 Page $2,800 $2,600 $2,400 $2,300 $2,200
1/4 Page $2,200 $2,000 $1,800 $1,600 $1,500
1/6 Page $1,600 $1,500 $1,400 $1,300 $1,200
*Additional charges for Premium Positions may apply
Four-Color
• Four-color add $1,400 to black and white prices. • Process red, blue or yellow add $900 per color.
2012 Web Advertising Rates
Positions Pixels 6 Months 12 Months
Page Curl Banner (500 x 500) $3,000 $2,500
Drop Banner (728 x 90) $2,500 $2,000
Top Banner (728 x 90) $2,500 $2,000
Bottom Banner (728 x 90) $2,300 $1,800
1st Position (150 x 150) $2,000 $1,500
2nd Position (150 x 150) $1,700 $1,300
Contact us for information on our e-Book Sponsorships
Editorial Planner
Remaining
2011 Issues
Fall 2011
Editorial Highlights
Outdoor Textiles, Holiday Gift Guide,
Summer Market Rewind
Bonus Distribution
IFAI Expo
2012 Directory 2011 Outdoor Industry Directory OR Winter, SIA, SHOT, ISPO Europe, ISPO China
2012 Issues Editorial Highlights Bonus Distribution
Winter 2012 Winter Product Preview OR Winter, SIA, SHOT, ISPO Europe, ISPO China
Spring 2012 Retail Tech, Camping Market Europe OutDoor, EORA, techtextil NA
Summer 2012 Summer Product Preview OR Summer, EORA
Fall 2012
Outdoor Textiles, Holiday Gift Guide,
Summer Market Rewind
IFAI Expo
2013 Directory 2012 Outdoor Industry Directory OR Winter, SIA, SHOT, ISPO Europe, ISPO China
Regular content includes: Retailers Report, Rep News, regional research, product trending & more.
Contacts
For advertising information, contact Berge Kaprelian at 480.503.0770 or berge@bekapublishing.com
For editorial information, contact Martin Vilaboy at martin@bekapublishing.com or 480.756.0760.
Inside Outdoor is a publication of Beka Publishing. www.insideoutdoor.com

MATERIALS
Film
Single file formats are preferred methods for ads.
High-res PDF, EPS or image files such as Tif and Jpeg.
Mechanical Requirements
Printing: Heat-set Web offset process
Trim size: 8 1/8 x 10 7/8
Binding: Saddle-stitched
Columns: Up to 3 to a page
Please note: Due to variances in the web press, please be sure
the live area of your ad is at least a 1/4-inch from the trim.
Shipping
Beka Publishing
Att: Jen Vilaboy
1938 E. Dawn Dr.
Tempe, AZ 85284
480.326.1680
Files can be shipped on disk to the
above address, emailed to jen@bekapublishing.com
or sent via ftp. Contact
Jen Vilaboy for ftp address.
DIMENSIONS (HxV) in inches
2pg spread w/bleed 161/2 x 111/8 Trim= 161/4 x 107/8
Bleed Page 83/8 x 111/8 Trim = 81/8 x 107/8
Full Page 7 x 10
1/2 Page (Horizontal non-bleed) 7 x 47/8
1/2 Page (Two columns) 45/8 x 73/8
1/3 Page (Two columns) 45/8 x 47/8
1/3 Page (Vertical) 21/4 x 10
1/4 Page (Vertical) 35/8 x 47/8
1/3 Page (Horizontal) 7 x 31/4
1/6 Page (Vertical) 21/8 x 47/8
CLOSING
Beka Publishing must receive camera-ready copy or properly screened negatives 20 days prior to
the cover date. Copy to be typeset or designed by Beka Publishing must be received 30 days prior
to cover date. If Beka Publishing has not received copy or negatives prior to press time, it may elect
to substitute available materials and previously run advertisements in their place. Cancellations not
accepted unless received 60 days prior to cover date in writing. Cover date is the 1st of the month
stated on the issue and in the advertising agreement unless otherwise specified.