Fall - InsideOutdoor Magazine

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Information Sources: Outdoor versus Fitness Consumers 60 50 40 30 20 10 0 57% 50% 16% 33% Fitness 25% 25% 13% Web sites TV shows Product review sites Outdoor 16% Online retailers 15% 15% Manufacturer sites Source: Hanson Dodge Creative Inching us even closer to the reality of “smart garments,” Delaware-based Textronics develops and produces “electrotextiles” that seamlessly integrate micro-electronics with textile structures. Machine-washable materials including fibers, films and coatings are designed to react to electrical, optical or magnetic signals providing embedded intelligence to knit, woven or non-woven structures that monitor the condition of the wearer. One application of the technology involves stretch fabric placed Percent strategically Playing Games in a garment While that Camping exhibits light transmission and reflection properties. The smart fabric measures changes in the amount of light transmitted through the fabric relative to the Card amount gamesof light reflected by the fabric when the 79% fabric Pen stretches and paper in puzzles response to a dramatic motion 40% such as respiration or a subtle motion like the beating of the heart. Dice games 25% An upshot is a sports bra with a heart-rate monitor built directly into the garment – no wires, straps or clunky devices. The Checkers/chess 18% Scrabble information gathered from 16% the garment can be sent wirelessly to a compatible Monopolywristwatch. 14% Backgammon 8% Source: KOA 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% Transactional Emails Are Opened & Read 60% 50% Transactional email Typical opt-in messaging 40% 34% This mesh from d3o features the company’s 31% shock-absorbing material 30% with intelligent molecules that “flow with you as you move but upon 21% shock 21% lock together to absorb the impact energy.” 20% 15% 12% 8% 32 10% | <strong>InsideOutdoor</strong> | <strong>Fall</strong> 2008 5% 3% Have you identified or recovered sto and/or gift cards that were being e The NuMetrex heart rate monitoring sports bra by Textronics Yes 80% features electronic sensing technology integrated Yes into the 71% fabric. The sensors in the fabric pick up the 70% wearer’s 67% heartbeat and relay it to the WearLink transmitter in the front of the bra. 60% Yes 68% Textronics this summer released 50% a developer’s kit that includes the company’s textile electrodes 40% for use by designers, No No 33% researchers and product developers interested in creating their 29% 30% own interactive wearable prototypes. The kit contains stretchy textile electrodes that can be cut and 20% sewn for custom applications and samples of the transmitter 10% modules. Out in front of this health and wellness 0% movement, at least in terms of outdoor market penetration, are 2006 various versions 2007 2 of engineered gradient or variable compression and muscle/ joint wrapping. Marketed to the outdoor Source: National industry Retail Federation primarily in performance tights under brand names such as Skins, CW-X and Opedix Wellness Gear, the basic concept generally involves varied and specific surface pressures over specific body parts in order to provide targeted support to certain muscles or joints or trigger blood flow. How do you prefer to communicate o Originally developed for the healthcare with a company industry whom for applications including medical grade stockings and post-surgical you do busine recovery garments, compression Emailtechnologies carry a wide array of physiological and performance benefits, both during and Web site 37% post activity, say its proponents. By accelerating blood flow and 34% venous return to specific parts of the body, and thereby 23% Postal Mail increasing oxygen delivery to those parts, varied compression can fo- 35% cus muscle power, minimizing Fixed-line voice 23% lactic acid build-up and muscle 29% soreness during and after an activity, accelerate muscle 18% repair Mobile voice and optimize body temperature, according to 12% numerous studies and testimonials put forth by Skins and CW-X. 10% In 5 Years Fax 13% Opedix, for its part, uses compression for its S1 Knee-Support System ski tights, Other which (in person) were recently granted 10% status as an 8% Currently official supplier to the National Ski Patrol for the 12% Winter 2008-9 Text, SMS messages season. Opedix S1 tights can “unload” 2% knees, says the company, reducing the load of impact pressure knee joints 17% Instant messaging otherwise 5% would absorb. Web meetings 12% 2% 19% Video conferencing 1.3%
have you stocked up for winter? Ruff Wear K-9 Overcoat MSRP: $49.95 Take advantage of Ruff Wear’s Advance Order Program For program information please contact your Sales Rep at 888-783-3932 or sales@ruffwear.com • visit ruffwear.com
Page 1 and 2: Fall 2008 www.insideoutdoor.com UNC
Page 3 and 4: F A B R I C AS LON ONG AS THE WOR L
Page 5 and 6: Yaktrax Ice Traction keeps you safe
Page 7 and 8: Photographs by Dan Milner Every day
Page 10 and 11: Data Points 40% Consumers Conversel
Page 12 and 13: Rep Moves and News GreenRep.org ann
Page 14 and 15: Salt Lake in the Rearview Mirror Ph
Page 16 and 17: Photo courtesy Outdoor Retailer So
Page 18 and 19: Anglers enjoy the versatility of SU
Page 20 and 21: Merrell’s Bedlam is an “action
Page 22 and 23: manufacturing process that the comp
Page 24 and 25: Is your business ready to make it t
Page 26 and 27: C.A.M.P. Cosmic Helmet We all have
Page 28 and 29: M-Rock Multi-Use Camera Bags The se
Page 30 and 31: A Healthy Dose of Textile Technolog
Page 34: In addition to the sporting benefit
Page 37 and 38: push for change often generates fro
Page 39 and 40: Top Five Challenges for Developing
Page 41 and 42: Optimer, 180’s Settle Infringemen
Page 43 and 44: Vibram Stands Out with 2CM Performa
Page 45 and 46: Available in a variety of widths fo
Page 47 and 48: Back Office Top Sources of Shrink E
Page 49 and 50: Our full-service Marketing and PR f
Page 51 and 52: ADAPTIVE COMFORT

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