Fall - InsideOutdoor Magazine
Fall - InsideOutdoor Magazine
Fall - InsideOutdoor Magazine
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Information Sources: Outdoor versus<br />
Fitness Consumers<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
57%<br />
50%<br />
16%<br />
33%<br />
Fitness<br />
25% 25%<br />
13%<br />
Web sites TV shows Product<br />
review sites<br />
Outdoor<br />
16%<br />
Online<br />
retailers<br />
15% 15%<br />
Manufacturer<br />
sites<br />
Source: Hanson Dodge Creative<br />
Inching us even closer to the reality of “smart garments,”<br />
Delaware-based Textronics develops and produces “electrotextiles”<br />
that seamlessly integrate micro-electronics with textile<br />
structures. Machine-washable materials including fibers,<br />
films and coatings are designed to react to electrical, optical<br />
or magnetic signals providing embedded intelligence to knit,<br />
woven or non-woven structures that monitor the condition<br />
of the wearer.<br />
One application of the technology involves stretch fabric<br />
placed Percent strategically Playing Games in a garment While that Camping exhibits light transmission<br />
and reflection properties. The smart fabric measures changes<br />
in the amount of light transmitted through the fabric relative<br />
to the Card amount gamesof light reflected by the fabric when the 79% fabric<br />
Pen stretches and paper in puzzles response to a dramatic motion 40% such as respiration<br />
or a subtle motion like the beating of the heart.<br />
Dice games<br />
25%<br />
An upshot is a sports bra with a heart-rate monitor built directly<br />
into the garment – no wires, straps or clunky devices. The<br />
Checkers/chess<br />
18%<br />
Scrabble<br />
information gathered from 16% the garment can be sent wirelessly<br />
to a compatible Monopolywristwatch.<br />
14%<br />
Backgammon 8%<br />
Source: KOA<br />
54%<br />
0% 10% 20% 30% 40% 50% 60% 70% 80%<br />
Transactional Emails Are Opened & Read<br />
60%<br />
50%<br />
Transactional email<br />
Typical opt-in messaging<br />
40%<br />
34%<br />
This mesh from d3o features the company’s 31% shock-absorbing<br />
material 30% with intelligent molecules that “flow with you as you<br />
move but upon 21% shock 21% lock together to absorb the impact energy.”<br />
20%<br />
15%<br />
12%<br />
8%<br />
32 10% | <strong>InsideOutdoor</strong> | <strong>Fall</strong> 2008<br />
5%<br />
3%<br />
Have you identified or recovered sto<br />
and/or gift cards that were being e<br />
The NuMetrex heart rate monitoring sports bra by Textronics Yes<br />
80%<br />
features electronic sensing technology integrated Yes into the 71% fabric.<br />
The sensors in the fabric pick up the 70% wearer’s 67% heartbeat and relay it<br />
to the WearLink transmitter in the front of the bra.<br />
60%<br />
Yes<br />
68%<br />
Textronics this summer released 50% a developer’s kit that includes<br />
the company’s textile electrodes 40% for use by designers, No<br />
No<br />
33%<br />
researchers and product developers interested in creating their 29%<br />
30%<br />
own interactive wearable prototypes. The kit contains stretchy<br />
textile electrodes that can be cut and 20% sewn for custom applications<br />
and samples of the transmitter 10% modules.<br />
Out in front of this health and wellness<br />
0%<br />
movement, at least<br />
in terms of outdoor market penetration, are 2006 various versions 2007 2<br />
of engineered gradient or variable compression and muscle/<br />
joint wrapping. Marketed to the outdoor Source: National industry Retail Federation primarily in<br />
performance tights under brand names such as Skins, CW-X<br />
and Opedix Wellness Gear, the basic concept generally involves<br />
varied and specific surface pressures over specific body parts in<br />
order to provide targeted support to certain muscles or joints or<br />
trigger blood flow.<br />
How do you prefer to communicate o<br />
Originally developed for the healthcare with a company industry whom for applications<br />
including medical grade stockings and post-surgical<br />
you do busine<br />
recovery garments, compression Emailtechnologies carry a wide array<br />
of physiological and performance benefits, both during and<br />
Web site<br />
37%<br />
post activity, say its proponents. By accelerating blood flow and 34%<br />
venous return to specific parts of the body, and thereby 23%<br />
Postal Mail<br />
increasing<br />
oxygen delivery to those parts, varied compression can fo-<br />
35%<br />
cus muscle power, minimizing Fixed-line voice<br />
23%<br />
lactic acid build-up and muscle 29%<br />
soreness during and after an activity, accelerate muscle 18% repair<br />
Mobile voice<br />
and optimize body temperature, according to 12% numerous studies<br />
and testimonials put forth by Skins and CW-X. 10%<br />
In 5 Years<br />
Fax<br />
13%<br />
Opedix, for its part, uses compression for its S1 Knee-Support<br />
System ski tights, Other which (in person) were recently granted 10% status as an<br />
8%<br />
Currently<br />
official supplier to the National Ski Patrol for the 12% Winter 2008-9<br />
Text, SMS messages<br />
season. Opedix S1 tights can “unload” 2% knees, says the company,<br />
reducing the load of impact pressure knee joints 17%<br />
Instant messaging<br />
otherwise<br />
5%<br />
would absorb.<br />
Web meetings<br />
12%<br />
2%<br />
19%<br />
Video conferencing<br />
1.3%