Fall - InsideOutdoor Magazine

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Anglers enjoy the versatility of SUP opened. Providing a wave of excitement in an otherwise flat paddling market, SUP quickly has permeated the show’s paddlesports section. There’s even an inflatable stand up board available to retailers already. “Paddle dealers that haven’t yet brought in standup paddling, or are at least considering it, will be doing so in five years,” predicts Duke Brouwer, events/promotion manager from SUP board vendor Surf Technicians Inc. Part surfing part kayaking, the sight of an adult standing fully erect up on top of the water is proving to be an eye-catching site at paddle dealer demos, says Brouwer, and proponents of the sport claim it’s much easier to learn than surfing, due to the flat bottom of the boards, while the paddle helps with balance. After a good 15 minutes of proper instructions, most folks can get the basics down after about five minutes on a board, says Brouwer. “After debuting stand-up paddling at the show three years ago, this year was clearly a break out year for stand-up, both from the retailers interest, as well as the expansion of our program into the range of uses for different models,” says Sander Nauenberg, Surftech marketing manager. Indeed, though SUP is a product of the coastal surf culture, stand-up boards are making their way inland, with hybrid designs being developed for all sorts of waters and uses. “Flat water paddling, tri-athlete training and racing, fishing, river paddling, wave riding ... too many fun approaches,” says Nauenberg. Similar to more traditional watercraft, SUP boards range from nimble and fast to extremely stable and slow, while SUP vendor C4 Waterman, for its part, this year introduced a “go-anywhere board” called the ATV. The end result is a sport with the cool factor of surfing and the flexibility and market reach of canoeing. “You want to fly fish off one of these boards? Let’s do it,” says Surftech’s Brouwer. 18 | <strong>InsideOutdoor</strong> | <strong>Fall</strong> 2008 A Fleet for the Feet Moving from the water ways to retail aisles, retailers hungry for opportunities to cross-merchandise footwear with apparel on the sales floor have some solid options for Spring 2009. Now into their second year in the apparel business, Merrell’s designers have placed special emphasis Lowa’s new Zephyr GTX was on providing clothing styles designed to walk the line that integrate tightly with the between beefy backpacking company’s footwear line, says boot and everyday shoe. a company spokesperson. Similarly, Ex Officio took its first steps into footwear with styles also intended to be mixed and matched with ExO apparel on the sales floor. And sticking with footwear, it appears boots are back, at least light hikers are anyway. After years of hearing that old school hiking boots were overkill for what most users were doing on the trails, while the “fast and ultralight” trend dictated that trail running-type styles would be what most hikers wanted, a few footwear The SÓL represents GoLite’s first step into the outdoor boot business. vendors were plopping down light-duty hiking boots that resembled the once-dominant day hikers of the 1990s. Even “fast and light” purveyors GoLite, for example, introduced its first full-sized boot, the Speed of Light (SÓL). GoLite says its leather/fabric upper boot is one-third the weight of comparable hikers, but it’s certainly more day hiker than the “running-inspired” shoes typical of the GoLite line. The Amazon GV Women’s is part of Asolo’s Freeland collection of multi-sport boots and shoes. Coming from a company steeped in trail running, Oboz’s new Wind River is billed as a lightweight and agile backpacking boot.
dri-release microblend performance fabric Faster Releasing=Greater Comfort FreshGuard keeps garments fresh Lasting quality, wash after wash Dri-release is RELEASE FACTOR a real speed 4 demon when it comes to liters per hour moisture transport — releasing as much as 4 liters of moisture in one hour. That’s faster than cotton, and faster than any other performance fabric! That means you will stay dryer and more comfortable even in your most intense workouts. FreshGuard keeps garments smelling fresh by working from deep inside the yarn. Unlike antimicrobials, FreshGuard doesn’t kill bacteria, it inhibits odors caused by bacteria from clinging to fabrics. How? Since FreshGuard is built directly into the yarn, it works from the inside out. It’s like having a “clean room“ inside your garments, where smells have a tough time penetrating. drirelease.com For more information on dri-release, call 1-800-994-3083 or go to www.drirelease.com. Dri-release and FreshGuard are registered trademarks of Optimer. Dri-release is a real trooper when it comes to the rough and tumble world. Because there’s no topical finishes or harmful chemical additives to the yarn, the performance won’t wash out. All of Dri-release’s fabulous qualities are intrinsic to the yarn itself which makes for an extralong lasting garment, wash after #@!{|@# wash.
Page 1 and 2: Fall 2008 www.insideoutdoor.com UNC
Page 3 and 4: F A B R I C AS LON ONG AS THE WOR L
Page 5 and 6: Yaktrax Ice Traction keeps you safe
Page 7 and 8: Photographs by Dan Milner Every day
Page 10 and 11: Data Points 40% Consumers Conversel
Page 12 and 13: Rep Moves and News GreenRep.org ann
Page 14 and 15: Salt Lake in the Rearview Mirror Ph
Page 16 and 17: Photo courtesy Outdoor Retailer So
Page 20 and 21: Merrell’s Bedlam is an “action
Page 22 and 23: manufacturing process that the comp
Page 24 and 25: Is your business ready to make it t
Page 26 and 27: C.A.M.P. Cosmic Helmet We all have
Page 28 and 29: M-Rock Multi-Use Camera Bags The se
Page 30 and 31: A Healthy Dose of Textile Technolog
Page 32 and 33: Information Sources: Outdoor versus
Page 34: In addition to the sporting benefit
Page 37 and 38: push for change often generates fro
Page 39 and 40: Top Five Challenges for Developing
Page 41 and 42: Optimer, 180’s Settle Infringemen
Page 43 and 44: Vibram Stands Out with 2CM Performa
Page 45 and 46: Available in a variety of widths fo
Page 47 and 48: Back Office Top Sources of Shrink E
Page 49 and 50: Our full-service Marketing and PR f
Page 51 and 52: ADAPTIVE COMFORT

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