Fall - InsideOutdoor Magazine
Fall - InsideOutdoor Magazine Fall - InsideOutdoor Magazine
Photo courtesy Outdoor Retailer So much so that some requests from veteran exhibitors for bigger footprints on the show floor had to be refused, say show organizers. And that’s after space was freed up by the removal of the paddle tank. Meanwhile, many first-time exhibitors had to take their chances on the expo’s first real attempt to house booths off-site, across the street from the Salt Palace at ESA or EnergySolutions Arena, which a few exhibitors lovingly dubbed “East Siberia Area.” When heading out through the West exit of the Salt Palace, the walk over to the ESA actually wasn’t that bad, but foot traffic still was light to non-existent any given hour most days. It was probably wishful thinking to expect anything much different. Remember the first time temporary tents were set up in the Salt Palace parking lot? As most show organizers will attest, the first year is always tough for a new site at an old event, so it’s pretty safe to assume that traffic and enthusiasm in the ESA will improve significantly down the road, assuming also that enough companies are willing to purchases booth space in the ESA next summer and beyond. That said, there are signs executives at Nielsen Business Media now believe that OR Summer Market has outgrown its host city, and while we’ve heard nothing official, we wouldn’t be surprised if Nielsen already is searching for other sites and cities, as its current agreement with the Salt Palace nears its end in 2010. There’s no telling yet where Summer Market will move, as there simply aren’t many choices of convention halls that can fit the entire industry under one roof, as well as provide decent outdoor access for demos, competitions and recreation. That’s partly why the smaller OR Winter Market likely stays put in Salt Lake, at least for the near to mid-term, even if Summer Market relocates to a new home. What’s SUP Back to last summer’s show and the main floor, it was hard not to notice the impact made by standup paddling, including the momentum it generated at the on-water demo, even before the expo officially Stand-up paddlers are a sight for the paddlesports market’s sore eyes. 16 | InsideOutdoor | Fall 2008
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COOLMAX ® fabric is a trademark of INVISTA. ©2008 INVISTA.<br />
COOLMAXFABRIC.COM
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