Spring - InsideOutdoor Magazine

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Data Points Numbers Worth Noting by Martin Vilaboy Returns and Retention Retailers, for good reasons, are not too fond of merchandise returns, but unfortunately shoppers are. According to an annual consumer returns survey commissioned by Newgistics, Inc. and conducted by Harris Interactive, nine out of 10 direct shoppers cited a convenient returns policy as very important, important or somewhat important to encouraging them to shop with a new or unknown online or catalog retailer. More than two-thirds said the ability to make a return from home was very important or important when deciding whether to shop with an online or catalog retailer. On the flip side, 82 percent of direct shoppers said they are not likely to shop again with a direct retailer if the return process is inconvenient. Very likely Somewhat likely Not very likely Not at all likely Don’t know Very likely Somewhat likely Not very likely Not at all likely Don’t know Likelihood of shopping again if returns are CONVENIENT 3% 3% 2% Source: Newgistics 2% 6% 10% Source: Newgistics 20% Likelihood of shopping again if returns are INCONVENIENT 8 | <strong>InsideOutdoor</strong> | <strong>Spring</strong> 2008 72% 92% 38% 82% 44% Stimulate This The National Retail Federation estimates the $42.9 billion will end up in retailers’ tills as a result of President Bush’s $168 billion dollar Economic Stimulus Plan, which will result in anywhere from $300 to $1,200 in the pockets of qualifying consumers. Retailers, however, appear less than confident about their chances of capitalizing on the opportunity. A good majority of retailers surveyed by Retail Systems Research said they will not be making adjusting this spring in order to capture any lift in spending. Money Left on the Table? Will your company be adjusting you current plans to capture additional revenue from the Economic Stimulus Plan? 35% 65% Retail Formats with Below Average Sales Gr Are you planning to increase your inventory levels to meet increased demand from the Stimulus Plan? 37% 63% 10 Will you be planning special promotions and events to capture additional sales from the 8.2% Stimulus Plan? 8 Yes No 77% 23% Source: Retail Systems Research 6.5% 5.9% 5.5% 6 4.7% 4.7% 4.6% 4.9% Four Reviews Before Buying Online 4.4% 4.3% 4.2% 4.3% As much as 684 3.5 percent of online shoppers read at least 2.6% four reviews before making a purchase, according to data from 2 joint research by PowerReviews and the e-tailing group. The companies surveyed 1,200 consumers who shopped online at 0 least four times per year and spent at least $500 in aggregate and found that almost -2 a quarter of the respondents checked at least eight reviews or more before deciding to buy. Some 22 percent -4 of respondents said that they “always” read reviews before making a purchase, while more than four Source: Newgistics in 10 said they checked ratings and reviews “most of the time.” In contrast, just 2 percent of the online shoppers surveyed said that they “never” read reviews in advance. And a recent Avenue A|Razorfish study Non-auto found Retail that Sales 55 percent Growth of Around online the Glo shoppers chose user reviews most frequently when conducting product research — more Russia than double the 22 percent that used Nigeria comparison charts or expert reviews (21 percent). 12.8% Turkey 11.2% Indonesia 10.6% Most Desired Features Vietnam on Retail Web Sites* 10.4% India Features % of Respondents Choosing 10.4% Philippines 9.7% User ratings and reviews Argentina 64% 9.6% Special offers and couponsChina 61% 8.9% South Africa 7.9% Videos Thailand 48% 7.7% Personalization capabilities Mexico 37% 7.2% Malaysia 7.1% Games and quizzes 29% Brazil 6.6% Source: Forrester Research; Spain *Included consumer electronics, 6.0% travel and banking sites—key drivers of e-commerce Australiain the U.S. 5.7% United States 5.2% South Korea 5.1% Canada 4.7% Poland 4.6% United Kingdom 4.1%
What do you value MOST in a trade show? • The latest product innovations • The largest concentration of suppliers • A gathering of industry connections unrivaled anywhere else You’ll find it all at IFAI Expo 2008 • 450 exhibits • 8,000 worldwide visitors • 100 expert speakers • The inspiring Design Exhibition— far-out innovations for health and safety • International Buyers Program designation Today’s Answers Tomorrow’s Innovations The Commercial Service logo is a registered trademark of the U.S. Department of Commerce, used with permission. Keynote Speakers LOU HOLTZ “Game Plan For Success” Coach Lou Holtz, a legendary team leader and speaker on achievement, presents a message that transcends athletics focusing on people and the values that make relationships (and organizations) excel. Tuesday, Oct. 21 – 8:30-9:30 am DORIS KEARNS GOODWIN “Leadership Lessons From Abraham Lincoln” Acclaimed Pulitzer Prize-winning historian Doris Kearns Goodwin provides object lessons in leadership, political economy and successful strategy, courtesy of one of history’s most compelling personalities. The presentation is based on her best-selling book: “Team of Rivals: The Political Genius of Abraham Lincoln.” Thursday, Oct. 23 – 8:30-9:30 am A continental breakfast will be served before each event at 8:00 am. Register to attend these exciting keynote presentations with a “Full Expo” registration package. Materials will be available in March 2008 at www.ifaiexpo.com. The largest specialty fabrics trade show in the Americas. For more information, contact show management at +1 651 222 2508 or e-mail ifaiexpo@ifai.com. www.ifaiexpo.com
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Page 3 and 4: where will the trail take us next?
Page 6: Editor’s Letter Technology and Te
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Page 13 and 14: ADAPTIVE COMFORT
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Page 17 and 18: CLIMASHIELD GREEN INSULATION, ECOS
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Page 27 and 28: VISIONS FOR YOUR BUSINESS Discover
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Page 42 and 43: Greensheets Carbon Footprint 101 Pa
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Page 47 and 48: Cradle-to-gate The life cycle of a
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