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Greensheets<br />

Carbon Footprint 101<br />

Part II: Preparing for a Life Cycle Assessment<br />

by Ernest Shiwanov<br />

In the last issue of Inside Outdoor (Winter 2008), we<br />

covered the concept of carbon footprint and the tools used<br />

to make that assessment (IO archives can be found at www.<br />

insideoutdoor.com). Part II will cover what you probably will be<br />

looking at in terms of dollars and time for your operation’s life<br />

cycle assessment (LCA).<br />

The good news is technological advances and recent<br />

revisions in process LCAs and Economic Input Output LCAs<br />

(EIO-LCAs) have made the process viable for just about any<br />

level of business. Your LCA professional will guide you through<br />

an evaluation of your business so you will know what level<br />

of assessment would be appropriate. What follows is a brief<br />

refresher on the LCAs and basic information on some of the<br />

companies that are providing this service.<br />

Let us begin by reviewing the three basic methods of<br />

LCAs:<br />

1. For process LCA or bottom-up LCA, ISO (International<br />

Standards Organization) 14040-2006 and 14044-2006 is the<br />

methodology.<br />

2. Economic Input Output LCA (EIO-LCA) or top-down LCA is<br />

based on the work of W. Leontief. It uses a general equilibrium<br />

model that makes a simplified assumption regarding the<br />

output of goods in a commodity sector and its proportional<br />

relationships to other sectors. More and more, EIO-LCA<br />

service providers are incorporating process LCA elements<br />

into their analysis, if appropriate, for their clients.<br />

3. Hybrid LCA, like the car that uses both gasoline and electricity,<br />

runs on process LCA and EIO-LCA methodologies.<br />

Process LCA<br />

Five Winds International director John Heckman says that<br />

Five Winds has done ISO 14040 conforming studies for under<br />

$10,000 and in less than 30 days. He is quick to point out that<br />

Five Winds also has undertaken studies that last several years<br />

at cost commensurate with the commitment. Every business is<br />

unique, so you can assume that your business probably will be<br />

somewhere in between those two sets of circumstances.<br />

As far as the nuts and bolts go, Heckman explains that the<br />

starting point for an ISO 14040 study is the “goal and scope”<br />

definition meeting with the client. He suggests if you want to see<br />

what you need to prepare for an LCA, read ISO 14040 and 14044.<br />

As it turns out, ISO 14040 and 14044 were simplified in 2006 to<br />

make the standard more user friendly, cutting the amount of pages<br />

nearly in half, resulting in ISO 14040-2006 and 14044-2006.<br />

Heckman likens the standards to accounting rules for<br />

mapping “all material and energy flows from cradle to end-oflife.<br />

It’s very analogous to financial accounting, really.”<br />

He goes on to say that the World Resources Institute (WRI)<br />

and the World Business Council for Sustainable Development<br />

(WBCSD) and ISO 14064.1-3 are on the same page in bringing<br />

about carbon dioxide measurements. In fact, a quick check<br />

revealed that ISO, WRI and WBCSD elected to jointly promote<br />

both the ISO standards 14064 and WRI’s and WBCSD’s<br />

GHG Protocol Initiative (GHG = greenhouse gas). Their first<br />

promotional event was held at the UN Climate change meeting<br />

last year in Bali.<br />

On the differences between process LCAs and EIO-<br />

LCAs, Heckman uses an analogy of a magnifying glass and a<br />

microscope, “both being useful tools to a researcher.” However,<br />

if you require the actual environmental impact analysis for the life<br />

cycle of materials and their energy flow, and have the money to<br />

do a complete study, process LCA is the most appropriate tool.<br />

“There is no substitute for actual data,” he says.<br />

Conscious Brands’ experience, meanwhile, lies in the organic<br />

food and beverage industry. Guayaki (yerba matte tea, etc.) and<br />

Manitoba Harvest are just two of Conscious Brands’ clients.<br />

Rob Sinclair and Oliver Ferrari are the principle consultants that<br />

have partnered with Greenhouse Gas Protocol (GHG Protocol<br />

Initiative, see above), Zerofootprint and ISO 14040 in bringing<br />

carbon mitigation strategies to their clients. A typical study will<br />

take at least six months and cost around $10,000.<br />

However, it is worth mentioning that both Sinclair and<br />

Ferrari are on steering committees involved in the Carbon<br />

Trust-sponsored British Standards Institution Publicly Available<br />

Specification 2050 or BSI PAS 2050 standard.<br />

According to the Carbon Trust Web site, “The PAS aims<br />

to bridge the gap between the existing detailed (process<br />

LCAs) and more general approaches (EIO-LCAs) and provide a<br />

standardised, consistent method organisations can practically<br />

use for measuring the GHG emissions embodied in products<br />

and services.” The PAS 2050 standard has an egalitarian “for<br />

the people, by the people” foundation, as Sinclair explains. It<br />

was developed with the help of many businesses, industries<br />

and thousands of individuals.<br />

Despite this emerging hybrid LCA standard, Sinclair and<br />

Ferrari feel there is a disconnect between the organic foods<br />

consumers buy and the way carbon numbers relate to them.<br />

For that reason, during the next six to 12 months, they will<br />

be working on a method for taking the numbers derived from<br />

the various assessment tools to the “next step.” That is a way<br />

for consumers to get their hands around the meaning of GHG<br />

mitigation. This effort will be represented in a scheme called<br />

www.carbonlabels.org, a joint project by Conscious Brand’s<br />

Sinclair and Ferrari and Zerofootprint. This initiative goes beyond<br />

42 | <strong>InsideOutdoor</strong> | <strong>Spring</strong> 2008

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