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Spring - InsideOutdoor Magazine

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C O N T E N T S<br />

<strong>Spring</strong> 2008<br />

24 TEVA’S HIGH-TECH TOUCH POINT<br />

Internet connectivity and interactive media are making<br />

their way onto the retail sales floor, and Teva’s<br />

new touch-screen program is an early example for<br />

outdoor specialty.<br />

By Martin Vilaboy<br />

20<br />

12<br />

26 POS SOFTWARE DIRECTIONS & DIRECTORY<br />

POS software is handling more and more functions,<br />

from the back office all the way to the sales floor.<br />

Turn to our detailed POS software directory for help<br />

with any upgrade, replacement or migration strategies<br />

that might be in the works.<br />

By Martin Vilaboy<br />

Departments<br />

DATA POINTS<br />

8 NUMBERS WORTH NOTING<br />

Returns on returns; stimulus plans; mobile commerce;<br />

plus more<br />

GEar<br />

34 COOL GEAR, LUKEWARM OUTLOOK<br />

Heat up the camping market<br />

FEATURES<br />

24<br />

12 RETAIL ODYSSEY 2015<br />

In the coming retail landscape, the emphasis behind technology<br />

investment continually will shift away from its capability to<br />

increase operational efficiencies to becoming a key asset for<br />

customer acquisition, retention and business success.<br />

By Martin Vilaboy<br />

20 HEEDING THE CALL OF IP TELEPHONY<br />

Phone and data services typically aren’t a top-of-the-mind issue<br />

for specialty retailers, but new capabilities and cost savings<br />

made possible through IP-based communications are well<br />

worth hearing about.<br />

By Martin Vilaboy<br />

FLOOR SPACE<br />

38 GRAMICCI’S REAL ESTATE INVESTMENT<br />

A better buy plan<br />

BACK OFFICE<br />

40 ON THE RECORDS<br />

Keeping behind the corporate veil<br />

GREENSHEETS<br />

42 CARBON FOOTPRINT 101, PART II<br />

What to expect from an LCA<br />

46 THE GREEN GLOSSARY<br />

Think wikipedia for the eco-minded<br />

6 Letter from the Editor<br />

50 Advertiser Index<br />

4 | <strong>InsideOutdoor</strong> | <strong>Spring</strong> 2008

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