Spring - InsideOutdoor Magazine

Retail Odyssey
2015
Shifts in consumer behavior raise the relevance
of retail technology investments
by Martin Vilaboy
and efficiency become
significantly more important during
times of economic uncertainty,” says
“Technology
Scott Kreisberg, CEO of One Step Retail
Solutions, a provider of point of sale software for
small to mid-sized retailers.
Kreisberg’s words certainly contain an element of
common sense, but his assessment may or may not
carry weight with those who control retail capital expenditure
budgets, particularly those within the ranks
of small to mid-sized retailers.
What appears more certain, however, is the closure
of some longer-term cycles and the maturing of
a few trends that will “drive more change in the way
consumers shop in the next 10 years than it has in
the last 20 years,” according to a study on the future
12 | InsideOutdoor | Spring 2008