Spring - InsideOutdoor Magazine

Very
likely
Somewhat
likely
Not very
likely
Not at all
likely
Don’t
know
Very
likely
Somewhat
likely
Not very
likely
Not at all
likely
Don’t
know
3%
Worker Rights and Wrongs
3%
Employee costs have risen more than 30 percent in the last
five years 2% according to American Business Research. At the
same time, keeping good employees is as crucial as ever. The
ABR survey, for example, reported that 69 percent of customers
stop doing business with a company due to poor service from
Source: Newgistics
employees. What’s more, 96 percent of unhappy customers do
not complain to the establishment but on average tell two other
people about their unsatisfying experience.
All the while, one in every 28.2 employees was apprehended
Likelihood of shopping again if returns
for theft from their employer, says ABR, and just 4.6 percent of
are INCONVENIENT
total retail theft losses resulted in a recovery. In other words, for
every $1 recovered by companies, $20.76 was lost to retail theft.
6%
Internet 10% Accounts for 8% of
Sports Gear Sales
According to figures pulled together 38% by the National
Sporting Goods Association, purchases of sports equipment 82% on
the Internet have gone from 1.4 percent of 44% the total equipment
market in 1999 to 8.1 percent in 2006. In dollars, that’s from $300
million to 2% just less than $2 billion. Since 2000, this represents a
166 percent increase in Internet sports equipment purchases.
Purchases of sports equipment in all channels, by comparison,
rose Source: 14 Newgistics percent in that same time period.
Interestingly enough, NSGA figures show sales of
sports gear over the Internet dipping slightly in 2006
from 2005 figures, suggesting that the growth in
e-commerce sales of sports gear may be leveling off.
1999
20%
Data Points
Sports Internet Sales
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0%
Source: NSGA
2000
2001
Equipment
2002
Footwear
Linear (Equipment)
Linear (Footwear)
2003
2004
72%
2005
92%
2006
How Does Your VoIP Service Compare to Your Old Service
(Among companies with 100 or fewer employees that have adopted VoIP)
10 | InsideOutdoor | Spring 2008
100
10
8
6
4
2
Malaysia
Brazil
Spain
6.0%
Anxiety about sharing personal data is the biggest barrier
Australia
5.7%
to consumer United acceptance States of mobile banking 5.2% and commerce,
with two-thirds South (66 Korea percent) of respondents 5.1% saying so, say
Harris figures.
Taiwan
Service
Italy
France 2.9%
Check bank account balance/transfer/funds
Sweden
35%
2.8%
Receive text message Germany alerts 2.2% 33%
Mobile wallet Switzerland 1.3% 19%
Shopping Japan 0.8% 16%
Wire transfer 9%
Stock trading 9%
Other Source: OECD and TNS Retail Forward 3%
None of the above 53%
Source: Harris Interactive
8.2%
4.7%
6.5%
4.7%
5.9%
4.6% 4.9%
4.4%
5.5%
Buying and Banking On-the-Go
A new Harris Interactive study shows that one in four cell
phone subscribers 0 with mobile Internet access now use their
devices to buy goods and services online with a credit card, and
nearly one in five -2say they would like to someday use cell phones
as a “mobile wallet,” where charges would be billed directly
to their mobile -4accounts. Consumers not currently banking or
buying on-the-go expressed at least some interest in having such
Source: Newgistics
applications on their mobile phones, say Harris researchers. It
should be noted, however, that among the more than 250 million
mobile phone subscribers in the U.S., only about 30 to 40 million
Non-auto Retail Sales Growth Around the Globe
currently take a mobile data plan, and adoption rates of mobile
Internet services have been a bit slower during the past few
Russia
years than the mobile carriers had hoped for.
15.4
Nigeria
12.8%
Turkey
11.2%
Frequency of Indonesia Making Purchases with Mobile Phones 10.6%
(% of owners surveyed)
Vietnam
10.4%
India
10.4%
Frequency
Philippines
Mobile Phone Smartphone
9.7%
Daily Argentina 1% 5% 9.6%
Weekly China 1% 4% 8.9%
Monthly
South Africa
4% 1% 7.9%
Occasionally
Thailand
17% 25% 7.7%
Mexico
7.2%
Source: Harris Interactive
7.1%
6.6%
Canada
4.7%
Poland
4.6%
United Kingdom
4.1%
Interest in Banking, BelgiumCommerce 4.0% or Investment Apps
for Mobile Device Netherlands
3.6%
3.6%
3.0%
Interest
(% of respondents)
4.3% 4.2% 4.3%
Business Challenges Driving the Use
More Minorities Shopping Online
of Customer-Driven Business Intelligence
According to a new report from The Media Audit, online
shopping by African-Americans, Must be able to respond Asians, more quickly Hispanics and other
minorities has increased
to changes
dramatically
in consumer
during
demand
the past five years.
Need a better match between
After surveying adults in 88 products markets, and customers Media Audit found that
about 41 percent of Must both improve African-Americans customer service and Hispanics
now shop online, compared without increasing to about payroll 27 costspercent five years
ago. Among Asians, 70 percent Difficult now to differentiate shop online compared to
from competitors
56 percent five years ago. Overall, among all adults surveyed,
Need to reduce out-of-stocks
about 58 percent say they shop online.
Need to reduce inventory
and improve turns
Rapid growth is driving us into new
markets - need better store selection tools
3.5% 3.9
2.6%
0 5 10 15