Fall - InsideOutdoor Magazine

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2011 Holiday Outlook & Gift Guide Heading into another tense and critical holiday shopping season, retailers once again are feeling a bit uncertain about the amount of Christmas cheer consumers will be spreading this winter. One could easily assume that wallets will remain closely guarded, and therefore inventory levels should be kept appropriately tight. Retailers, however, are getting some mixed signals that make just about any assumption somewhat risky. As the fall leaves began turning, for instance, confidence among consumers was at or near historic lows. The 45.4 September reading of the Consumer Confidence Index was far below the 70.4 level it had reached in February and the 90-plus mark seen in a thriving economy. Possibly displaying even worse pessimism, an October CNN poll found that 90 percent of Americans said economic conditions were “poor,” up from 81 percent in June. Numerous other surveys were showing that nearly half of consumers said they would be spending less this holiday season than in 2010, up from around the third of folks who expressed similar sentiments last year at the same time. Yet in the midst of all the gloom, September retail sales provided a ray of hope, surprising most analysts with nearly a 6 percent jump over the previous year, according to the National Retail Federation. “The unexpectedly strong sales increase in September may work to dampen fears of a doubledip recession and could indicate an economic and employment rebound,” said a hopeful Matthew Shay, NRF president and CEO. News was even rosier within the outdoor market. According to Leisure Trends Group, <strong>Fall</strong> 2011 | <strong>InsideOutdoor</strong> | 31
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