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Rep moves and news Interbike announced that is considering sponsoring the formation of a non-profit sales representative association. The association’s goal would be to provide both independent and factory reps deep discounts on hotels, office supplies, cell phone services, health insurance and other business related services. In addition, the association would host an online bulletin board linking manufacturers and reps looking for representation. “Reps’ costs of doing business have continued to increase, but commissions have generally remained flat or gone down,” said Pat Hus, Interbike’s managing director. “We are looking to help start an association that can deliver meaningful discounts and benefits with very low annual dues.” Hus started his my career as an independent rep in southern California in 1983. “I’ve discussed the concept with lots of reps over the years about the ‘what ifs’ of a rep association,” continued Hus. “There is universal agreement that the collective bargaining power of an association would help immensely. It could help independent and factory reps save significant money on every single expense report. I am excited about presenting the details of our vision to as many reps as possible.” Sean Meredith of Meredith Outdoors will now be representing Granite Gear in the South Central region of the U.Ss, including Arkansas, Louisiana, Missouri and Texas. Meredith’s background in the outdoor industry includes working for a major retailer in the territory. He can be reached at sean@ meredithoutdoors.com. Custom footbead provider Footbalance has entered a partnership with Rincon Group, the independent sales team of Bobbi Bensman and Steve Srednick, to represent Rocky Mountain region within the specialty athletic and outdoor retail markets. Bensman and Srednick are well established among outdoor dealers, representing top-selling brands including Salomon USA, Mammut Sports Group and Darn Tough Vermont. The married couple lives in Boulder, Colo., with their two daughters. Point6 has signed up two sales groups to represent its U.S.-made, premium merino wool socks in the Northwest and North Central regions. Tokul Creek Marketing, led by Paul Dukich, will service the Northwest (Washington, Oregon, Montana, Idaho and Alaska), while Kevin Streeter will take over the North Central region (Illinois, Iowa, Minnesota, North Dakota, South Dakota and Nebraska). The team at Tokul includes Lawrence Jobe and Brandon Gough, who represent several brands including Dynafit ski boots and Patagonia footwear. Streeter has worked with top brands including Mountain Hardwear and SmartWool and recently received Rep of the Year distinction from Timbuk2. Ryan Erickson has been named as Teva’s new vice president of domestic sales. Erickson has 19 years of footwear industry experience, primarily in sales management, having held director of sales and key account executive positions at The Rockport Company and Canadian sales manager and key account executive positions at The Timberland Company. He also served as brand marketing manager for Reebok International. In 2007, Erickson founded The Wapsie Group LLC, an independent sales agency based in Madison, Wisconsin, which represents Teva throughout the Upper Midwest. The Wapsie Group was named Teva’s Agency of the Year in 2008 and Erickson was named Teva’s Key Account Rep of the Year in 2010. Erickson will work with Teva’s management team to coordinate the transition of his Upper Midwest Territory as he assumes his new role. Nick Pachmayer of NJP & Associates has received Nordica’s 2011 Sales Rep of the Year Award. Honored for an unprecedented year of sell-in and sell-thru successes in both ski and boot categories, Pachmayer ultimately took home the award for his ability to significantly increase Nordica’s ski presence in the Midwest – nearly equaling the company’s robust boot business in the region. Along with Nordica skis and boots, Pachmayer and NJP & Associates also represents Kombi gloves, knitwear and headwear, Uvex goggles, helmets and eyewear, Select Sport bags, and Eurosock. Sport Obermeyer has put its Southeast territory under veteran sales representative Greg Morrison, who was already responsible for the company’s Mid-Atlantic territory. Morrison has been working with Aspen, Colo-based Obermeyer for seven years. Head of his own Morrison Sports Marketing, LLC, Morrison is based in Maryland and will report to the company’s founder, Klaus Obermeyer. Morrison and his team also represent outdoor brands including Giro, Seirus and Fox River. As a result of its development of a four-season offering with closed toe footwear, Chaco has hired a new group of experienced and respected sales agencies to represent the brand across the United States. The following agencies will now represent Chaco: Mountain Source (Rockies); Yukon Trading Company (Northwest); Outdoor Resources Group (Mid Atlantic); Outdoor Sports Marketing (Southeast); Sullivan-Bishop Agency (South Central); Waypoint Sales and Training (Great Lakes); Jim Holton Sales Group Ltd. (Midwest); and Up East Sales (Northeast). Agencies for the Western territory are expected to be named shortly. Ski specialty brand Powderhorn has added the Turner Agency to its sales force to represent the all-important Rocky Mountain region. Owner Morgan Turner has been in Colorado as a sales rep for hard goods, soft goods and accessories for more than 20 years with a focus on accessories the last 15 years. He has served as president and on the board of directors for WWSRA during those years. Turner will be joined in his 12 | InsideOutdoor | Fall 2011
efforts by his daughter Brooke Turner and Doug McCaffrey, who is in his third season with the Turner Agency. NEMO Equipment, Inc. has partnered with Waypoint Outdoor for representation in the Pacific Northwest. Waypoint was started in 2008 when friends Bob Holding (previously from Patagonia, Arc’teryx and Lotus Designs) and Jim Purdy (from Purdy & Associates) teamed up to combine their years of experience in the outdoor industry to support leading technical outdoor brands. Based in Seattle, Waypoint currently represents Arc’teryx, Suunto, KEEN, Solio and Vasque. Piggyback Rider’s innovative child carrier for toddlers will be distributed exclusively in Canada by Vancouverbased Sports Fleets Ventures. Currently available in a number of independent outdoor sports shops and children’s stores across Canada, the Piggyback Rider soon will be in select Canadian Tire and MEC locations. Nikwax has tapped Monsoon Group, LLC for sales representation in the Southeast region, which includes Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. Monsoon Group, LLC is the creation of Wayne Raines, who serves as head rep and principal for the agency. Raines has 24 years of diversified experience in consumer products with great success at driving and building growth of sales. Headquartered in Wellington, Fla., the group also currently represents CW-X Performance Apparel, Ecco Performance Footwear and Eurosock. Monsoon Group can be contacted at wayne@ monsoongroupllc.com. Suunto North America announced the recent addition of three key sales agencies to cover markets in the Southwest and New England states. The Alpine Cowboy agency led by Koby Crooks and Stephanie Crooks will cover the Southwestern territory for sports specialty dealers. Independent sales rep Tom Greer will be focused on the same region for watch and jewelry specialty doors, while Jonathan Vinet and Adam Casey of Pursuit Sales will be representing Suunto throughout New England for all channels. Acorn has appointed Stable & Company as their sales agency for the Southeast Territory. Stephen Frachiseur and Levi Sandelin of Stable & Company, headquartered in Atlanta, will represent Acorn at the retail and customer levels. They will be responsible for sales development, marketing support and retailer customer service. Boardworks has added Michael Tavares to its sales team as well as named him the first team member of its Whitewater Specific SUP division. Tavares comes from a strong background in whitewater kayaking, skateboarding and snowboarding, and is pushing the boundaries for SUP in the whitewater arena. He will help connect retailers and SUP paddlers alike to Boardworks in Tennessee, Alabama, Arkansas and Missouri. Along with becoming Boardworks newest sales representative, Tavares will embark on the first ever “SUP Whitewater Tour” in 2012, on which he will be bringing SUP to all major whitewater events in 2012, as well as other selected SUP races and events. Fall 2011 | InsideOutdoor | 13
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