magazine for business and investment - Innovatives Niedersachsen

Local
56 Niedersachsen Global
Old, Young Hanseatic Town
With its flair dating back to the Middle Ages together with brick gables
and the dynamics of a young university town – this combination gives
Lüneburg a very particular attitude to life.
Scholze Confiserie KG a premium producer of bakery products and
Cartoflex GmbH which supplies industrial customers with individual
packaging solutions. Other innovative companies in the
automation technology, mechatronics, environmental technology,
information and communications sectors play an important role
in the economic region. They all benefit from the central location
of the economic area between attractive markets in the East and
North as well as from the good connections to the transeuropean
transport networks. Also of great benefit is the proximity to the
highly awarded and acclaimed Lüneburger Leuphana University.
This university offers a unique study model for Germany
as both research and teaching is carried out in the four faculties
of culture, sustainability, economy and education, so that all stuby
Angela Andresen-Schneehage
A picturesque, lively old town with a modern infrastructure located
between Hanover and Hamburg and the nearby Lüneburger
Heide, a fabulous recreational area just outside the front door, it
is no surprise that the old town on the River Ilmenau has been
confirmed in a Germany-wide survey as being in top position for
quality of life.
Lüneburg was first mentioned in a deed over 1,000 years
ago in the year 956. The economic rise of the subsequent Hanseatic
Town is inextricably linked to “white gold”, since more
than 20,000 tonnes of salt were produced in the Lüneburg saltworks
in the Middle Ages. Today the region‘s economic drivers
look very different. Many small and medium-sized enterprises are
located in Lüneburg including fashion designer Roy Robson, Dr.
Images (4): Lüneburg Marketing GmbH