magazine for business and investment - Innovatives Niedersachsen
magazine for business and investment - Innovatives Niedersachsen
magazine for business and investment - Innovatives Niedersachsen
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Local<br />
56 <strong>Niedersachsen</strong> Global<br />
Old, Young Hanseatic Town<br />
With its flair dating back to the Middle Ages together with brick gables<br />
<strong>and</strong> the dynamics of a young university town – this combination gives<br />
Lüneburg a very particular attitude to life.<br />
Scholze Confiserie KG a premium producer of bakery products <strong>and</strong><br />
Cartoflex GmbH which supplies industrial customers with individual<br />
packaging solutions. Other innovative companies in the<br />
automation technology, mechatronics, environmental technology,<br />
in<strong>for</strong>mation <strong>and</strong> communications sectors play an important role<br />
in the economic region. They all benefit from the central location<br />
of the economic area between attractive markets in the East <strong>and</strong><br />
North as well as from the good connections to the transeuropean<br />
transport networks. Also of great benefit is the proximity to the<br />
highly awarded <strong>and</strong> acclaimed Lüneburger Leuphana University.<br />
This university offers a unique study model <strong>for</strong> Germany<br />
as both research <strong>and</strong> teaching is carried out in the four faculties<br />
of culture, sustainability, economy <strong>and</strong> education, so that all stuby<br />
Angela Andresen-Schneehage<br />
A picturesque, lively old town with a modern infrastructure located<br />
between Hanover <strong>and</strong> Hamburg <strong>and</strong> the nearby Lüneburger<br />
Heide, a fabulous recreational area just outside the front door, it<br />
is no surprise that the old town on the River Ilmenau has been<br />
confirmed in a Germany-wide survey as being in top position <strong>for</strong><br />
quality of life.<br />
Lüneburg was first mentioned in a deed over 1,000 years<br />
ago in the year 956. The economic rise of the subsequent Hanseatic<br />
Town is inextricably linked to “white gold”, since more<br />
than 20,000 tonnes of salt were produced in the Lüneburg saltworks<br />
in the Middle Ages. Today the region‘s economic drivers<br />
look very different. Many small <strong>and</strong> medium-sized enterprises are<br />
located in Lüneburg including fashion designer Roy Robson, Dr.<br />
Images (4): Lüneburg Marketing GmbH