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magazine for business and investment - Innovatives Niedersachsen

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Companies<br />

<strong>Niedersachsen</strong> Global 17<br />

Image: WIN Wirtschaftsförderung GmbH / Henniges<br />

Gears needed to work<br />

Not only in the big automobile centers Emden, Wolfsburg, Hanover <strong>and</strong> Osnabrück, also in more rural<br />

regions one can find important companies that are needed to keep the automobile industry working.<br />

<strong>Niedersachsen</strong>‘s centers of the automobile industry are<br />

located around Emden, Osnabrück <strong>and</strong> Hanover as well as<br />

Wolfsburg, of course. But even apart from these big cities,<br />

the automobile industry is noticeable: along the river Weser,<br />

especially in the economic region called Mittelweser, a flourishing,<br />

versatile l<strong>and</strong>scape of enterprises with a certain importance<br />

<strong>for</strong> the automobile construction exists. The spectrum<br />

is as wide as the value-added chain is deep: from the service<br />

of the North German gas station net “Classic” through the<br />

construction of in-house transport services up to the classic<br />

supplier, producing rubber gaskets, window glasses, synthetic<br />

leather covers <strong>for</strong> cars can be found here.<br />

In the middle of <strong>Niedersachsen</strong> between Hanover <strong>and</strong><br />

Bremen, more than a dozen companies are working in the<br />

field of automobile industry. Automotive - is only one of the<br />

five main branches there - but an important one: “On the<br />

one h<strong>and</strong> we have direct suppliers, on the other h<strong>and</strong> we<br />

have niche enterprises offering special services. They have<br />

a good basis <strong>for</strong> the next years’ development, because of<br />

their innovative potential” says Uta Kupsch, Manager of WIN<br />

“Wirtschaftsförderung im L<strong>and</strong>kreis Nienburg / Weser GmbH”<br />

(Economical Aid Nienburg / Weser Corporation). “The development<br />

of the last years shows that enterprises with strong<br />

focuses on niches endured the crisis better than other ones.”<br />

A few examples show of regional diversity: one of the<br />

biggest regional players is Henniges Automotive. 500 employees<br />

produce exclusively <strong>for</strong> the car market in a wide product<br />

range: the consumers reach from Audi, Bosch, BMW, <strong>and</strong><br />

VW to Elring, Kautex <strong>and</strong> Yazaki. The product assortment is<br />

also wide spread: clogging <strong>for</strong> doors <strong>and</strong> rears help to keep<br />

the interior dry, isolations prevent disturbances from sound as<br />

well as strong movements <strong>and</strong> finally the tank opening is used<br />

by every driver. Considerably less visible <strong>for</strong> the end consumer<br />

is CT data technology. The Nienburgers develop software<br />

<strong>and</strong> computer systems <strong>for</strong> rubber production control, used<br />

within classic tires - or also noticeable through a feeling while<br />

hitting the brake when the brake covering is <strong>for</strong>ced to work.<br />

The consumers of CT-Technologies are widely spread: from<br />

Henniges “just around the corner” to South Africa, China <strong>and</strong><br />

the US. The engaged 15 employes at CT made the enterprise<br />

a leading software engineer <strong>for</strong> rubber production.<br />

Again, the Lühmann Group is totally different. Beyond<br />

the big oil companies like Aral <strong>and</strong> Shell, Lühmann runs nearly<br />

100 gas stations in an area between Schleswig-Holstein,<br />

Osnabrück <strong>and</strong> Hanover as well as around Mainz - called<br />

“Classic”. “We concentrate on the more rural regions” states<br />

Fritz Lühmann, Manager of Lühmann Group. “That´s where<br />

we come from. Here we know the consumers. Furthermore,<br />

these are locations that are uninteresting <strong>for</strong> the big oil companies.”<br />

The oil distributer Lühmann is one of the big lubricant<br />

suppliers in North Germany <strong>and</strong> provides commercial<br />

end consumers with fuel, <strong>for</strong> example. The more rural location<br />

is rated positively by Fritz Lühmann: “In 130 years of our<br />

company history we never had an occasion that would have<br />

made us move away. From the city Hoya we need 30 minutes,<br />

in every direction to reach our clients. Besides this, the joint<br />

community supports us very well. If we have a concern within<br />

a day all interested parties are assembled. At a highway joint<br />

connection we would be only one among many others.”<br />

Contact<br />

Wirtschaftsförderung im<br />

L<strong>and</strong>kreis Nienburg / Weser GmbH<br />

www.win-nienburg.de

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