magazine for business and investment - Innovatives Niedersachsen
magazine for business and investment - Innovatives Niedersachsen
magazine for business and investment - Innovatives Niedersachsen
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Automotive<br />
12 <strong>Niedersachsen</strong> Global<br />
7th International<br />
Suppliers Fair (IZB)<br />
10th - 12th October<br />
Wolfsburg: Messegelände in<br />
Wolfsburg Allerpark<br />
9th October: International<br />
Automotive Congress<br />
For more in<strong>for</strong>mation visit<br />
www.izb-online.com <strong>and</strong><br />
www.izb-kongress.com<br />
Mohrs, Mayor of the town of Wolfsburg. “South America has an important role to play<br />
in the global growth strategy of the Volkswagen Group. We are there<strong>for</strong>e delighted that<br />
Argentina <strong>and</strong> Brazil, both significant countries in this region, will be exhibiting at this<br />
year’s International Suppliers Fair. The IZB offers a well-established plat<strong>for</strong>m <strong>for</strong> a mutual<br />
exchange between international <strong>business</strong> partners” stressed Garcia Sanz.<br />
Brazil is the fifth largest car market worldwide with domestic sales reaching 3.6<br />
million vehicles in 2011. The market in South America is challenging, also due to the<br />
high levels of import taxes, but with 200 million inhabitants <strong>and</strong> rising incomes which<br />
make car mobility af<strong>for</strong>dable, it offers very good growth prospects. The automotive<br />
industry is also a significant growth driver <strong>for</strong> the neighbours in Argentina. In 2011 the<br />
sector in South America’s second largest car market grew by 13 percent. The selection<br />
of the partner countries of Argentina <strong>and</strong> Brazil takes into account the successful development<br />
of the automotive markets in both countries. And the <strong>for</strong>ecasts continue to<br />
be good. Increasing prosperity significantly changes consumer behaviour <strong>and</strong> thereby<br />
also the structuring of the products on offer. Already by 2015 Brazil could be the thirdlargest<br />
passenger car market after the USA <strong>and</strong> China according to a <strong>for</strong>ecast carried<br />
out as part of a study by Rol<strong>and</strong> Berger Strategy Consultants at the end of 2011. This<br />
also offers local suppliers new potential <strong>for</strong> their <strong>business</strong> development. There<strong>for</strong>e the<br />
International Automotive Congress on 9th October, to be held alongside IZB 2012, is also<br />
focusing on Argentina <strong>and</strong> Brazil. The current strategic challenges in South America, the<br />
planning <strong>and</strong> solutions of successful automotive manufacturers <strong>and</strong> suppliers plus the<br />
perspectives <strong>for</strong> sustainable mobility in the South-American automotive market will be<br />
Image: Wolfsburg AG<br />
Image: Arnold Jäger Holding GmbH<br />
Thomas Krause, Chairman<br />
of Wolfsburg AG which organises<br />
the IZB comments,<br />
“In contrast to the IAA, the<br />
IZB is a pure trade fair<br />
<strong>for</strong> automotive suppliers.<br />
It focuses on innovations<br />
in technologies, materials<br />
<strong>and</strong> engines <strong>and</strong> there<strong>for</strong>e<br />
IZB is the prime show <strong>for</strong><br />
suppliers in relation to<br />
manufacturers.”<br />
Image: Wolfsburg AG<br />
Image: Wolfsburg AG