magazine for business and investment - Innovatives Niedersachsen

Automotive
12 Niedersachsen Global
7th International
Suppliers Fair (IZB)
10th - 12th October
Wolfsburg: Messegelände in
Wolfsburg Allerpark
9th October: International
Automotive Congress
For more information visit
www.izb-online.com and
www.izb-kongress.com
Mohrs, Mayor of the town of Wolfsburg. “South America has an important role to play
in the global growth strategy of the Volkswagen Group. We are therefore delighted that
Argentina and Brazil, both significant countries in this region, will be exhibiting at this
year’s International Suppliers Fair. The IZB offers a well-established platform for a mutual
exchange between international business partners” stressed Garcia Sanz.
Brazil is the fifth largest car market worldwide with domestic sales reaching 3.6
million vehicles in 2011. The market in South America is challenging, also due to the
high levels of import taxes, but with 200 million inhabitants and rising incomes which
make car mobility affordable, it offers very good growth prospects. The automotive
industry is also a significant growth driver for the neighbours in Argentina. In 2011 the
sector in South America’s second largest car market grew by 13 percent. The selection
of the partner countries of Argentina and Brazil takes into account the successful development
of the automotive markets in both countries. And the forecasts continue to
be good. Increasing prosperity significantly changes consumer behaviour and thereby
also the structuring of the products on offer. Already by 2015 Brazil could be the thirdlargest
passenger car market after the USA and China according to a forecast carried
out as part of a study by Roland Berger Strategy Consultants at the end of 2011. This
also offers local suppliers new potential for their business development. Therefore the
International Automotive Congress on 9th October, to be held alongside IZB 2012, is also
focusing on Argentina and Brazil. The current strategic challenges in South America, the
planning and solutions of successful automotive manufacturers and suppliers plus the
perspectives for sustainable mobility in the South-American automotive market will be
Image: Wolfsburg AG
Image: Arnold Jäger Holding GmbH
Thomas Krause, Chairman
of Wolfsburg AG which organises
the IZB comments,
“In contrast to the IAA, the
IZB is a pure trade fair
for automotive suppliers.
It focuses on innovations
in technologies, materials
and engines and therefore
IZB is the prime show for
suppliers in relation to
manufacturers.”
Image: Wolfsburg AG
Image: Wolfsburg AG