Understanding the Electric Vehicle Landscape to 2020 - IEA
Understanding the Electric Vehicle Landscape to 2020 - IEA Understanding the Electric Vehicle Landscape to 2020 - IEA
Global EV Outlook OPPORTUNITY MATRIX 34 OPPORTUNITY MATRIX: PATHWAYS TO 2020 There are several actions that can help the world put at least 20 million electric vehicles on the road by 2020. Stakeholders will play different roles. Every action does not have to happen in every country, and no one country or sector can do everything on its own. The Electric Vehicles Initiative (EVI) will continue to facilitate coordination and communication to address the challenges of vehicle electrification, and align priorities among the key EV stakeholders worldwide. This Opportunity Matrix identifies which sectors are best suited to take the lead in the four areas of need: 1) technology, 2) finance, 3) market, and 4) policy. More importantly, it also identifies opportunities for the public and private sectors to work together. TECHNOLOGY FINANCE MARKET POLICY Seed EVSE Investment in New Markets Support Market-Driven EVSE Provision PUBLIC Optimise Infrastructure Deployment Develop Fuel Economy Standards Facilitate Multi-Unit Dwelling (MUD) EV Infrastructure Share Deployment Costs Provide Data on Driving and Charging Behaviours via Demonstration Projects Promote Workplace Charging Ensure Predictable Fuel Economy and Emissions Regulations Amend Building Codes for EV Readiness Apply EVSE Subsidies to MUDs Local Ordinances to Enforce Regulatory Signage Develop & Enforce Consistent Signage Adequate EVSE Way-Finding Signage Reduce Battery Costs Clear Fuel Economy Labelling Sustain RD&D Investments Enhance Performance Public Education & Awareness PRIVATE PUBLIC/PRIVATE Coordinate International RD&D Address Information Asymmetries about EV Technology Support Fleet Procurement Harmonise Standards Develop Vehicle Financing Markets Identify Sustainable EVSE Business Models Increase Model Diversity Address Common Areas of Need Spread Costs to Accelerate Breakthroughs Traditional & Battery-Only Leasing Develop Resale Market Define Clear Revenue Models Create Retail Partnerships Regulatory Clarity on Utility Status of EVSE Service Providers Hands-On Consumer Experiences Support Industry-Led Efforts Support Interoperability Int’l Cooperation on Harmonisation Introduce Differentiated Range, Styling & Functionality Demonstrate Proof of Concept Lead by Example Explore Public / Private Acquisition Models Public Public/Private Private
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Global EV Outlook OPPORTUNITY MATRIX 34<br />
OPPORTUNITY MATRIX:<br />
PATHWAYS TO <strong>2020</strong><br />
There are several actions that can help <strong>the</strong> world put at least 20 million electric vehicles on <strong>the</strong> road by <strong>2020</strong>. Stakeholders will<br />
play different roles. Every action does not have <strong>to</strong> happen in every country, and no one country or sec<strong>to</strong>r can do everything<br />
on its own. The <strong>Electric</strong> <strong>Vehicle</strong>s Initiative (EVI) will continue <strong>to</strong> facilitate coordination and communication <strong>to</strong> address <strong>the</strong><br />
challenges of vehicle electrification, and align priorities among <strong>the</strong> key EV stakeholders worldwide. This Opportunity Matrix<br />
identifies which sec<strong>to</strong>rs are best suited <strong>to</strong> take <strong>the</strong> lead in <strong>the</strong> four areas of need: 1) technology, 2) finance, 3) market, and<br />
4) policy. More importantly, it also identifies opportunities for <strong>the</strong> public and private sec<strong>to</strong>rs <strong>to</strong> work <strong>to</strong>ge<strong>the</strong>r.<br />
TECHNOLOGY<br />
FINANCE<br />
MARKET<br />
POLICY<br />
Seed EVSE Investment in New Markets<br />
Support Market-Driven EVSE Provision<br />
PUBLIC<br />
Optimise Infrastructure Deployment<br />
Develop Fuel Economy Standards<br />
Facilitate Multi-Unit Dwelling (MUD)<br />
EV Infrastructure<br />
Share Deployment Costs<br />
Provide Data on Driving and Charging<br />
Behaviours via Demonstration Projects<br />
Promote Workplace Charging<br />
Ensure Predictable Fuel Economy<br />
and Emissions Regulations<br />
Amend Building Codes for EV Readiness<br />
Apply EVSE Subsidies <strong>to</strong> MUDs<br />
Local Ordinances <strong>to</strong> Enforce<br />
Regula<strong>to</strong>ry Signage<br />
Develop & Enforce Consistent Signage<br />
Adequate EVSE Way-Finding Signage<br />
Reduce Battery Costs<br />
Clear Fuel Economy Labelling<br />
Sustain RD&D Investments<br />
Enhance Performance<br />
Public Education & Awareness<br />
PRIVATE PUBLIC/PRIVATE<br />
Coordinate International RD&D<br />
Address Information Asymmetries<br />
about EV Technology<br />
Support Fleet Procurement<br />
Harmonise Standards<br />
Develop <strong>Vehicle</strong> Financing Markets<br />
Identify Sustainable EVSE Business Models<br />
Increase Model Diversity<br />
Address Common Areas of Need<br />
Spread Costs <strong>to</strong> Accelerate Breakthroughs<br />
Traditional & Battery-Only Leasing<br />
Develop Resale Market<br />
Define Clear Revenue Models<br />
Create Retail Partnerships<br />
Regula<strong>to</strong>ry Clarity on Utility Status<br />
of EVSE Service Providers<br />
Hands-On Consumer Experiences<br />
Support Industry-Led Efforts<br />
Support Interoperability<br />
Int’l Cooperation on Harmonisation<br />
Introduce Differentiated Range,<br />
Styling & Functionality<br />
Demonstrate Proof of Concept<br />
Lead by Example<br />
Explore Public / Private<br />
Acquisition Models<br />
Public Public/Private Private
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