Braun Timepieces 2013 - Ameico
Braun Timepieces 2013 - Ameico
Braun Timepieces 2013 - Ameico
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Ten principles of good design<br />
BRAUN Design<br />
As head of design at <strong>Braun</strong>, Dieter Rams emerged as one of<br />
the most influential industrial designers of the late 20th century<br />
by defining an elegant, legible, yet rigorous visual language for<br />
its products. He defined ten principles of good design.<br />
1. Good design is innovative<br />
2. Good design makes a product useful<br />
3. Good design is aesthetic<br />
4. Good design makes a product understandable<br />
5. Good design is unobtrusive<br />
6. Good design is honest<br />
7. Good design is long-lasting<br />
8. Good design is thorough down to the last detail<br />
9. Good design is environmentally friendly<br />
10. Good design is as little design as possible<br />
4 5
Change language