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Ball Packaging bringt innovative Getränkedosen auf den Markt
© Ball
Ball Packaging Europe hat auf der
drinktec in München eine Reihe von Neuentwicklungen
vorgestellt, die Getränkedosen
und anderen Aluverpackungen
genau den emotionalen Mehrwert verleihen,
der den entscheidenden Kaufimpuls
auslösen kann.
Digital Window Printing: 36 verschiedene
Layouts in einem Produktionsdurchlauf – mit
dem neuen zweistufigen Digital Window Printing-Druckverfahren
können Getränkehersteller
Dosen mit unterschiedlichen Designs
gestalten. Zunächst werden herkömmliche
33 cl- und 50 cl-Aluminiumdosen hergestellt
und im Standardverfahren bedruckt, wobei ein
„Fenster“ ausgespart bleibt. Anschließend gehen
die Dosen durch die digitale Druckstraße.
Dort erhalten sie individuelle Designs, die exakt
in das freigelassene Fenster passen. Digital
Window Printing ermöglicht so eine individualisierte
Massenanfertigung bei der Dosenbedruckung
und ist daher die logische Antwort
auf den Trend zur Individualisierung.
Mit dem Sunlight Effect lassen sich auf der
Dosenwand bestimmte Gestaltungselemente
anbringen, die nur auf den zweiten Blick erkennbar
sind. Denn sie erscheinen erst, wenn
sie ins Sonnenlicht gestellt werden und UV-
Strahlen auf die Getränkedose fallen. Verschwindet
das UV-Licht, werden auch die
Bilder oder Textbotschaften wie von Zauberhand
wieder unsichtbar.
Silk & Shine Effect heißt eine neue Bedruckungstechnik
von Ball, die erstmals die Effekte
von Hochglanz und Mattdruck kombi-
Der Sunlight Effect lässt Bilder bei UV-Licht aufscheinen
/ The Sunlight Effect: pictures become visible
when UV light strikes the can
Ball Packaging launches innovative beverage cans
Digital Window Printing für individualisierte Designs
Digital window printing for individual designs
Ball Packaging Europe has presented
a number of new developments at this
year’s drinktec in Munich, providing beverage
cans and other aluminium packaging
with precisely the kind of emotional
value added that can trigger that all-important
purchase impulse.
Digital window printing: 36 different layouts
in one production run – the new two-stage
digital window printing process allows beverage
producers to present their cans with a
range of different designs. In the first step,
standard 33 cl or 50 cl aluminium cans are
produced the usual way, just leaving a ‘window’
unprinted. In the second step, the cans
are passed through the digital printing line
where customised designs are added to the
can, exactly fitting the window that was previously
left clean. The new technology is ideally
suited for actively engaging customers with
the brand, for example through seasonal promotions
or by submitting photos and designs.
Design elements printed on cans with the
new Sunlight Effect ink developed by Ball are
not noticeable at first glance. The designs become
visible when UV light strikes the beverage
can. When the UV light disappears, the
images or text vanish – like magic.
Silk & Shine Effect is a new Ball coating
technology that for the first time creates a
powerful contrast by combining the effects of
high gloss and matte printing. Certain areas
and design elements on the surface of the can
have a special tactile-like effect. By combining
two printing processes Ball creates visual and
haptic effects.
The Neon Effect creates an intense neonyellow
for enhancing can designs. A new ink
pigment produces a striking colour effect
and adds sharp, vibrant contrasts – especially
against a black background. This design element
is particularly suitable for energy drinks,
because the yellow colour itself is packed with
energy.
The Easy Flow End beverage can features
an additional air vent under the tab that can
be easily pierced with an object at hand, such
as a key. The second opening guarantees a
smoother flow of the contents especially when
poured and draws attention to the liquid itself.
Up until now, pouring from a can was accompanied
by a ‘glugging’ effect. The tiny air vent
completely eliminates this effect and ensures
smooth pouring which has become a hot topic,
especially in the brewery industry.
Expanded product range: With two new
can sizes, Ball Packaging Europe expands the
opportunities for manufacturers to market
their products in the perfectly sized container
Der Neon Effect bietet scharfen, leuchtenden Kontrasten
/ The Neon Effect adds sharp, vibrant contrasts
to match drink and consumer with the situation
in which the drink is enjoyed. While the
35.5cl Sleek can has a slender silhouette and
is nice to hold, the XL can contains nearly
a litre (946 ml) and is ideal for sharing with
friends at home or at parties.
Ball develops lightest 50 cl can
Ball has developed the world’s lightest 50 cl
aluminium beverage can: the sealed B-Can is
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