Speech given on the anniversary of the University of Ulm - Voith
Speech given on the anniversary of the University of Ulm - Voith Speech given on the anniversary of the University of Ulm - Voith
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
CHECK AGAINST DELIVERY.<br />
For a New Understanding <strong>of</strong> Globalizati<strong>on</strong> – Thoughts <strong>on</strong> <strong>the</strong><br />
World <strong>of</strong> Two Speeds<br />
Dear Pr<strong>of</strong>essor Schavan,<br />
Pr<strong>of</strong>essor Ebeling,<br />
H<strong>on</strong>ored members <strong>of</strong> <strong>the</strong> Office <strong>of</strong> <strong>the</strong> President,<br />
Dear Deans,<br />
Guests,<br />
Ladies and Gentlemen,<br />
I was very pleased to be invited to address you <strong>on</strong> <strong>the</strong> occasi<strong>on</strong> <strong>of</strong> <strong>the</strong> 46th<br />
<strong>anniversary</strong> <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>. Thank you very much for your kind<br />
invitati<strong>on</strong>.<br />
Firstly I would like to heartily c<strong>on</strong>gratulate all winners <strong>of</strong> this year's PhD.<br />
prizes. As a representative <strong>of</strong> industry, I'm happy to see how vibrant and<br />
str<strong>on</strong>g <strong>Ulm</strong> is as a center <strong>of</strong> educati<strong>on</strong> and research, especially as it is a<br />
close neighbor to <strong>Voith</strong>'s headquarters in Heidenheim. C<strong>on</strong>gratulati<strong>on</strong>s to all<br />
<strong>of</strong> you and best wishes for your fur<strong>the</strong>r career path!<br />
I speak to you today to share <strong>the</strong> perspective <strong>of</strong> a company that is 100 years<br />
older than <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>. For those <strong>of</strong> you who are not familiar with<br />
<strong>the</strong> <strong>Voith</strong> Group: we are a family enterprise specializing in machine and plant<br />
engineering. <strong>Voith</strong> delivers key comp<strong>on</strong>ents for infrastructure and for about<br />
15 years has also been a major service provider for industry. <strong>Voith</strong> was<br />
founded in 1867, so we are 146 years old. In our last business year we<br />
achieved about 5.7 billi<strong>on</strong> euros in sales and have around 42,000 employees.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
Over its 146 years <strong>the</strong> <strong>Voith</strong> family business has experienced many exciting<br />
times. Since <strong>the</strong> early days it has repeatedly adapted to changes to be able<br />
to meet <strong>the</strong> challenges posed by <strong>the</strong> times. Foreign markets have always<br />
played a key role for <strong>Voith</strong>: in 1899 we delivered <strong>the</strong> first paper machine to<br />
Russia. In 1910 we built <strong>the</strong> very first hydropower plant in China. Today over<br />
70 percent <strong>of</strong> our sales are achieved outside <strong>of</strong> Germany.<br />
Internati<strong>on</strong>alism is a part <strong>of</strong> our history. With our experience and our<br />
successes, do we really still have to think about <strong>the</strong> right kind <strong>of</strong><br />
internati<strong>on</strong>alizati<strong>on</strong> in internati<strong>on</strong>al markets?<br />
The answer is a clear yes.<br />
Yes, we must call <strong>the</strong> old ways into questi<strong>on</strong>, and must make way for <strong>the</strong><br />
new.<br />
Yes, this is a difficult and sometimes also painful process.<br />
And <strong>on</strong>ce again, yes:<br />
This is <strong>the</strong> <strong>on</strong>ly way to have a clear prospect for success in a world running<br />
at varying speeds.<br />
What kind <strong>of</strong> world am I talking about when I talk about a "world <strong>of</strong> two<br />
speeds"?<br />
The high-speed countries<br />
- At great speed <strong>on</strong> <strong>the</strong> way to <strong>the</strong> modern industrial society<br />
- Growth in China: 7.8% (estimated)<br />
- Main growth drivers: backlog <strong>of</strong> demand in all areas <strong>of</strong> life,<br />
primarily infrastructure<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- Growth and change in all areas: business, government and<br />
society<br />
- With enormous speed, prosperity is being generated for<br />
milli<strong>on</strong>s <strong>of</strong> people<br />
On <strong>the</strong> <strong>on</strong>e hand we see countries that have forged ahead towards becoming<br />
modern industrial societies with great speed. The most important <strong>of</strong> <strong>the</strong>se<br />
countries is China. This year <strong>the</strong> Internati<strong>on</strong>al M<strong>on</strong>etary Fund expects a<br />
growth rate <strong>the</strong>re <strong>of</strong> about 7.8 percent – less dynamic than in <strong>the</strong> past but for<br />
Europeans a growth rate between seven and eight percent still sounds<br />
breathtaking.<br />
The main factor driving growth in <strong>the</strong>se "high-speed countries" is <strong>the</strong><br />
enormous increase in demand in all spheres <strong>of</strong> life, but mainly in <strong>the</strong> area <strong>of</strong><br />
infrastructure. The people in <strong>the</strong> Asian and Latin American countries<br />
experiencing rapid growth want what we have taken for granted for a l<strong>on</strong>g<br />
time. They want clean, reliable power plants, efficient and sustainable<br />
transportati<strong>on</strong> systems, factories with modern, resource-c<strong>on</strong>serving<br />
producti<strong>on</strong> lines, good roads, a secure water supply. Over <strong>the</strong> past several<br />
years German mechanical engineering has benefited enormously from this<br />
demand.<br />
But it's not just <strong>the</strong> rapid growth <strong>of</strong> <strong>the</strong> ec<strong>on</strong>omies in <strong>the</strong>se regi<strong>on</strong>s that takes<br />
our breath away. It is also <strong>the</strong> speed <strong>of</strong> <strong>the</strong> political and social changes that<br />
are taking place in <strong>the</strong>se countries. Any<strong>on</strong>e who saw cities like Shanghai or<br />
New Delhi 20 years ago and returns <strong>the</strong>re today will know what I mean.<br />
Instead <strong>of</strong> riding <strong>on</strong> thousands <strong>of</strong> bicycles, <strong>the</strong> people are driving ever more<br />
cars. High-speed trains c<strong>on</strong>nect important centers <strong>of</strong> <strong>the</strong> country. If you want<br />
to see <strong>the</strong> largest and most modern subway system in <strong>the</strong> world, d<strong>on</strong>'t go to<br />
Paris, New York or L<strong>on</strong>d<strong>on</strong>, but go to Shanghai. The companies <strong>the</strong>re are<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
growing and are capturing more and more new markets. This is how<br />
prosperity is created for milli<strong>on</strong>s <strong>of</strong> people at breathtaking speed.<br />
The "classic" industrial nati<strong>on</strong>s<br />
- C<strong>on</strong>siderably slower growth for many years<br />
- OECD: 1.9%<br />
- Euroz<strong>on</strong>e: -0.4%<br />
- Germany: 0.7%<br />
- Special role for <strong>the</strong> US with str<strong>on</strong>ger growth forecasts<br />
- Revoluti<strong>on</strong> in energy supply due to shale gas extracti<strong>on</strong><br />
- Increasing independence from abroad<br />
- Potential to become <strong>the</strong> world’s largest oil and gas producer<br />
In c<strong>on</strong>trast, ec<strong>on</strong>omic performance in <strong>the</strong> classic industrial nati<strong>on</strong>s has been<br />
much slower for many years. The 2013 forecast for <strong>the</strong> OECD countries is for<br />
1.9 percent growth compared to <strong>the</strong> previous year. Performance in <strong>the</strong> euro<br />
area is still under <strong>the</strong> spell <strong>of</strong> <strong>the</strong> financial and debt crisis. The EU<br />
Commissi<strong>on</strong> projects <strong>the</strong> gross domestic product for <strong>the</strong> 17 European<br />
countries will c<strong>on</strong>tract by 0.4 percent in 2013. Business and financial experts<br />
expect 0.7 percent growth for Germany.<br />
I see a special role in <strong>the</strong> group <strong>of</strong> "classic" industrial nati<strong>on</strong>s for <strong>the</strong> USA.<br />
There's a key reas<strong>on</strong> for this and it is shale gas. With new development<br />
technologies that are not without c<strong>on</strong>troversy with respect to <strong>the</strong>ir impact <strong>on</strong><br />
<strong>the</strong> envir<strong>on</strong>ment, oil and gas reserves can be developed that up to a few<br />
years ago were not available.<br />
This would appear to be <strong>the</strong> beginning <strong>of</strong> a real revoluti<strong>on</strong> in energy supply,<br />
with far-reaching c<strong>on</strong>sequences not <strong>on</strong>ly for <strong>the</strong> development <strong>of</strong> <strong>the</strong> US<br />
ec<strong>on</strong>omy but also for <strong>the</strong> development <strong>of</strong> <strong>the</strong> political fabric <strong>of</strong> <strong>the</strong> world over<br />
<strong>the</strong> next several years.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
With <strong>the</strong> development <strong>of</strong> new oil and gas reserves in <strong>the</strong> foreseeable future<br />
<strong>the</strong> US will become increasingly less dependent <strong>on</strong> oil and gas deliveries<br />
from abroad, i.e. from <strong>the</strong> Middle East.<br />
The Internati<strong>on</strong>al Energy Agency IEA estimates that over <strong>the</strong> next several<br />
years <strong>the</strong> US could become <strong>the</strong> largest gas and oil producer in <strong>the</strong> world.<br />
This could mean that <strong>the</strong> world's largest ec<strong>on</strong>omy would be transformed from<br />
an importer to an exporter <strong>of</strong> energy and America's current enormous trade<br />
deficit could be cut in half in <strong>the</strong> not-too-distant future.<br />
The US oil and gas industry could thus experience a revival. The positive<br />
development <strong>of</strong> <strong>the</strong> energy sector will influence <strong>the</strong> entire American ec<strong>on</strong>omy<br />
and permit <strong>the</strong> ec<strong>on</strong>omy to regain strength with rising c<strong>on</strong>sumpti<strong>on</strong> and more<br />
growth.<br />
All in all <strong>the</strong> US and China will remain <strong>the</strong> leading, str<strong>on</strong>g ec<strong>on</strong>omic powers<br />
<strong>of</strong> <strong>the</strong> globe for many more years and decades to come. And <strong>the</strong> US is also<br />
<strong>the</strong> <strong>on</strong>ly country in <strong>the</strong> group <strong>of</strong> western industrial nati<strong>on</strong>s that is experiencing<br />
populati<strong>on</strong> growth.<br />
In <strong>the</strong> foreseeable future, <strong>the</strong> ever-increasing gap in ec<strong>on</strong>omic growth will not<br />
be closed. The "world <strong>of</strong> two speeds" is no temporary phenomen<strong>on</strong>. We're<br />
talking about a fundamental shift in <strong>the</strong> centers <strong>of</strong> ec<strong>on</strong>omic power.<br />
Example China – c<strong>on</strong>fident player in <strong>the</strong> global ec<strong>on</strong>omy<br />
- Transiti<strong>on</strong> from "made in China" to "created in China"<br />
- C<strong>on</strong>versi<strong>on</strong> from a "sweatshop" to a technology leader in<br />
key sectors<br />
Government subsidies for:<br />
- Mechanical engineering<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- Envir<strong>on</strong>mental technology<br />
- Water/wastewater technology<br />
- Recycling technology<br />
o Goal: by 2015 annual growth <strong>of</strong> 33%<br />
Doubling <strong>of</strong> R&D investments over <strong>the</strong> next 5 years<br />
In <strong>the</strong> course <strong>of</strong> this shift <strong>the</strong> rules <strong>of</strong> <strong>the</strong> game in <strong>the</strong> markets are changing<br />
fundamentally and at lightning speed. This is especially apparent in <strong>the</strong><br />
performance <strong>of</strong> China, which I would like to single out here as a<br />
representative example <strong>of</strong> a "high-speed country." The mechanics <strong>of</strong> <strong>the</strong><br />
developments are particularly apparent and are also at work in a similar way<br />
in <strong>the</strong> o<strong>the</strong>r "high-speed countries."<br />
China has l<strong>on</strong>g matured into a c<strong>on</strong>fident player in <strong>the</strong> global ec<strong>on</strong>omy. A<br />
player that is no l<strong>on</strong>ger satisfied with <strong>the</strong> role <strong>of</strong> "sweatshop <strong>of</strong> <strong>the</strong> world",<br />
and in particular with <strong>the</strong> role <strong>of</strong> mere importer <strong>of</strong> goods and services.<br />
At last year's opening cerem<strong>on</strong>y <strong>of</strong> <strong>the</strong> 2012 Hannover Messe trade show,<br />
<strong>the</strong> Chinese head <strong>of</strong> government Wen Jiabao said something that should<br />
give us all something to think about. His country's growth course, Jiabao<br />
said, was not over by a l<strong>on</strong>g shot because many Chinese products were "still<br />
at <strong>the</strong> mid-low end <strong>of</strong> <strong>the</strong> global industrial chain." It was now about a transiti<strong>on</strong><br />
from "Made in China" to "Created in China."<br />
What this can mean exactly can be found in <strong>the</strong> twelfth 5-year plan <strong>of</strong> <strong>the</strong><br />
Chinese government. They write about <strong>the</strong> "transformati<strong>on</strong> <strong>of</strong> <strong>the</strong> growth<br />
trajectory <strong>of</strong> <strong>the</strong> Chinese ec<strong>on</strong>omy." The plan is to transform <strong>the</strong> sec<strong>on</strong>d<br />
largest ec<strong>on</strong>omy <strong>of</strong> <strong>the</strong> world from a "workbench" to a technology leader in<br />
key sectors. And <strong>the</strong>se key sectors have been established. The focus is<br />
mainly <strong>on</strong> mechanical engineering, envir<strong>on</strong>mental technology, water and<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
wastewater technology as well as recycling technology. In o<strong>the</strong>r words: it's<br />
about us.<br />
Over <strong>the</strong> next few years <strong>the</strong> government will pump 1.2 trilli<strong>on</strong> euros in<br />
subsidies into <strong>the</strong>se priority sectors. The goal is for <strong>the</strong>se sectors to<br />
c<strong>on</strong>tribute 8% to <strong>the</strong> Chinese gross domestic product in 2015 instead <strong>of</strong> <strong>the</strong><br />
current 4 percent. This translates to an enormous growth <strong>of</strong> 33% annually in<br />
<strong>the</strong>se sectors. And even if overall ec<strong>on</strong>omic growth is not 8% but maybe<br />
"<strong>on</strong>ly" 7%, we're still talking about huge growth.<br />
China will also double its R&D investments in <strong>the</strong> next five years. Taking<br />
c<strong>on</strong>tinuing growth into account this means R&D expenditures <strong>of</strong> about 215<br />
billi<strong>on</strong> euros. In Germany we spend about 70 billi<strong>on</strong> euros.<br />
And if all <strong>of</strong> this is not enough, acquisiti<strong>on</strong>s will be made to accelerate growth<br />
or expansi<strong>on</strong>. We are all aware <strong>of</strong> cases where <strong>the</strong> Chinese have already<br />
started operating in Baden-Württemberg. One <strong>of</strong> <strong>the</strong> most well-known<br />
examples is <strong>the</strong> "Putzmeister" company, which will surely ring a bell with<br />
some <strong>of</strong> you. In 2011 <strong>the</strong> global market leader for c<strong>on</strong>crete pumps was<br />
acquired by its Chinese competitor Sany.<br />
These are <strong>the</strong> challenges we are facing. Over <strong>the</strong> next few years our<br />
domestic industry can expect to see <strong>the</strong> sort <strong>of</strong> competiti<strong>on</strong> it has yet to<br />
experience to this degree. At an event for our <strong>Voith</strong> top management team,<br />
Martin Walker, strategy manager <strong>of</strong> <strong>the</strong> internati<strong>on</strong>al c<strong>on</strong>sulting firm AT<br />
Kearny, said about <strong>the</strong> challenges from China: "You will have new<br />
competiti<strong>on</strong> and it will be <strong>the</strong> competiti<strong>on</strong> from hell."<br />
How should we deal with it? What answers do we have at <strong>Voith</strong> – and now<br />
many o<strong>the</strong>r companies in German industry as well – to <strong>the</strong>se challenges?<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
How will we deal with it?<br />
- D<strong>on</strong>'t wait until competitors have become big<br />
- Take <strong>on</strong> <strong>the</strong> sectors now in which competitors are str<strong>on</strong>g<br />
and will grow<br />
- This means for us: we must enter <strong>the</strong> Chinese market<br />
- Not <strong>on</strong>ly in <strong>the</strong> high-end market but above all also in <strong>the</strong><br />
medium-size segment<br />
We must not wait for our competitors to get big. We must <strong>the</strong>refore take <strong>on</strong><br />
<strong>the</strong> sectors in which <strong>the</strong> competitors are str<strong>on</strong>g and will grow, meet <strong>the</strong>m in<br />
<strong>the</strong> fields <strong>on</strong> which <strong>the</strong>y acquire <strong>the</strong>ir strength, know-how and liquidity.<br />
And this means for us: we must enter <strong>the</strong> Chinese market. Not <strong>on</strong>ly in <strong>the</strong><br />
high-end market, but above all in <strong>the</strong> medium-size segment as we call it at<br />
<strong>Voith</strong>.<br />
The medium-size segment<br />
- Large volume markets<br />
- Price plays a key role<br />
- No cheap machines, but customized machines for particular<br />
market segments at competitive prices<br />
- No company can afford today not to be involved in <strong>the</strong><br />
medium-size segment in <strong>the</strong> Chinese market<br />
What is this market segment? Well, <strong>the</strong>y are large volume markets in which<br />
price also plays a major role. Markets in which we go up against local<br />
competitors and in which high-tech at any cost is no selling point. To avoid<br />
misunderstandings: <strong>the</strong> medium-size segment is not about producing "cheap<br />
machines." It's about <strong>of</strong>fering tailor-made machines for a particular market<br />
segment. And doing this above all against str<strong>on</strong>g local competitors at<br />
competitive prices.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
Today no company – no matter how good it is technologically and how far<br />
ahead it is <strong>of</strong> <strong>the</strong> competiti<strong>on</strong> – can afford not to be involved in <strong>the</strong> mediumsize<br />
segment in <strong>the</strong> Chinese market. Just based <strong>on</strong> <strong>the</strong> sheer size <strong>of</strong> this<br />
market, an enterprise that misses this opportunity for business will relatively<br />
quickly become a regi<strong>on</strong>al provider and in <strong>the</strong> best case will so<strong>on</strong> be<br />
acquired or in <strong>the</strong> worst case disappear from <strong>the</strong> global market.<br />
The medium-size segment in China – important for <strong>the</strong> domestic market as<br />
well<br />
- A company that does not grow with <strong>the</strong> new markets will also so<strong>on</strong> face<br />
major challenges in his domestic markets<br />
- And <strong>the</strong>re are great growth opportunities here too:<br />
for high-tech products, innovati<strong>on</strong>s and service c<strong>on</strong>cepts that are just right<br />
- We must defend <strong>the</strong>se markets because <strong>the</strong> competiti<strong>on</strong> has arrived at our<br />
doorstep<br />
A company that does not grow with <strong>the</strong> new markets will also so<strong>on</strong> face<br />
major challenges in its domestic markets. And we'd like to c<strong>on</strong>tinue doing<br />
good business in Baden-Württemberg, in Germany, in Europe. For <strong>the</strong>re are<br />
growth opportunities here, too. With high-tech products, with innovati<strong>on</strong>s,<br />
with service c<strong>on</strong>cepts that fit perfectly in <strong>the</strong>se mature, highly developed<br />
markets.<br />
We will have to defend <strong>the</strong>se markets as well in <strong>the</strong> future. The competiti<strong>on</strong><br />
has reached our fr<strong>on</strong>t door. In <strong>the</strong> core markets <strong>of</strong> <strong>the</strong> industrial nati<strong>on</strong> <strong>of</strong><br />
Germany.<br />
The next level <strong>of</strong> internati<strong>on</strong>alizati<strong>on</strong><br />
- Resolute servicing <strong>of</strong> <strong>the</strong> medium-size segment<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- Only success in <strong>the</strong> medium-size segment can prevent<br />
new, str<strong>on</strong>g competitors from so<strong>on</strong> giving us trouble in <strong>the</strong><br />
high-end market<br />
- We must not wait until our competitors have become big.<br />
We must now go where our competitors are acquiring <strong>the</strong>ir<br />
size, know-how and liquidity.<br />
How can we prevail against this competiti<strong>on</strong>? I say: <strong>the</strong> next level <strong>of</strong><br />
internati<strong>on</strong>alizati<strong>on</strong>, resolute servicing <strong>of</strong> <strong>the</strong> medium-size segment is <strong>the</strong><br />
powerful weap<strong>on</strong> we need to defend our positi<strong>on</strong> in all our markets. Only if<br />
we are successful in <strong>the</strong> medium-size segment as well will we prevent <strong>the</strong>se<br />
new str<strong>on</strong>g competitors from acquiring volume, experience and liquidity for<br />
<strong>the</strong>mselves here and <strong>the</strong>n very quickly giving us trouble in <strong>the</strong> high-end<br />
segment.<br />
And in my opini<strong>on</strong> this is <strong>the</strong> greatest challenge for all <strong>of</strong> us.<br />
Because it's a mistake to believe that we can develop <strong>the</strong> products in<br />
Germany that our customers in China really need. And that we can produce<br />
<strong>the</strong>se products here in Germany at competitive prices. In my opini<strong>on</strong> <strong>the</strong><br />
"world champi<strong>on</strong> exporter" model doesn't work any more.<br />
Customized products and technologies<br />
- Not just adaptati<strong>on</strong> <strong>of</strong> customary products but precisely<br />
understand what is needed locally<br />
- Establish ourselves not <strong>on</strong>ly in Asia, but also in <strong>the</strong> US as a<br />
local enterprise<br />
- If we wish to be players in <strong>the</strong>se huge markets in <strong>the</strong> future,<br />
<strong>the</strong>re is <strong>on</strong>ly <strong>on</strong>e answer:<br />
- We need more local products, precisely customized<br />
soluti<strong>on</strong>s for <strong>the</strong> special c<strong>on</strong>diti<strong>on</strong>s and requirements in <strong>the</strong><br />
respective countries<br />
Page 10 <strong>of</strong> 20
<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
As always, we are quick to simply adapt ideas and products that work well at<br />
home. And indeed, many <strong>of</strong> our technologies and innovati<strong>on</strong>s are excellently<br />
suited for a particular, <strong>of</strong>ten Western clientele. But <strong>the</strong>re are also major<br />
groups <strong>of</strong> customers for whom we <strong>of</strong>fer no soluti<strong>on</strong>s at all or <strong>on</strong>ly halfheartedly<br />
suitable soluti<strong>on</strong>s. Simply because we d<strong>on</strong>'t really look at, d<strong>on</strong>'t<br />
really understand what is actually needed <strong>the</strong>re, under what framework<br />
c<strong>on</strong>diti<strong>on</strong>s people do business <strong>the</strong>re.<br />
This applies to Asia and in ano<strong>the</strong>r way also to <strong>the</strong> recovering USA. And it's<br />
quite clear that it is important <strong>the</strong>re too to be perceived as a local company.<br />
"Buy American" – is not <strong>on</strong>ly a political c<strong>on</strong>cept. For many US residents it is<br />
an expressi<strong>on</strong> <strong>of</strong> a deep c<strong>on</strong>victi<strong>on</strong> according to which <strong>the</strong>y make <strong>the</strong>ir<br />
purchasing decisi<strong>on</strong>s.<br />
If we d<strong>on</strong>'t wish to lose <strong>the</strong>se customers, if we would like to be included as<br />
players in <strong>the</strong>se huge markets in <strong>the</strong> future and thus defend our str<strong>on</strong>g<br />
market positi<strong>on</strong> especially also in our domestic market <strong>of</strong> Germany, <strong>the</strong>re is<br />
<strong>on</strong>ly <strong>on</strong>e answer: we need more local products that are precisely customized<br />
soluti<strong>on</strong>s for <strong>the</strong> special c<strong>on</strong>diti<strong>on</strong>s and requirements <strong>of</strong> <strong>the</strong> respective<br />
countries.<br />
Localizati<strong>on</strong> <strong>of</strong> <strong>the</strong> company in <strong>the</strong> regi<strong>on</strong>s<br />
- Specialists, engineers, technicians from <strong>the</strong> respective country<br />
- People who know what is needed locally<br />
- Employees who have a different perspective <strong>on</strong> customers,<br />
markets and products because <strong>the</strong>y are rooted <strong>the</strong>re<br />
I say: we can <strong>on</strong>ly develop and produce such products locally.<br />
- With specialists, engineers, technicians from <strong>the</strong> country.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- With people who know what is really needed locally. Simply because<br />
it's <strong>the</strong>ir homeland.<br />
- With employees who approach things differently to start with. Because<br />
<strong>the</strong> way <strong>the</strong>y see customers, markets and products is completely<br />
different to start with because <strong>the</strong>y come from this country, have<br />
grown up and have <strong>the</strong>ir roots here.<br />
But it is still just <strong>the</strong> first step. The first step <strong>on</strong> <strong>the</strong> way toward becoming<br />
more deeply c<strong>on</strong>nected not <strong>on</strong>ly with our products but also as a company<br />
with <strong>the</strong> growth markets. With local managers, local technicians, local<br />
resp<strong>on</strong>sibility.<br />
Deep c<strong>on</strong>necti<strong>on</strong>s mean …<br />
- To be networked like in Germany<br />
- Become a domestic company in our markets<br />
- Be perceived as a German-owned local company<br />
- Corporate citizenship: support for schools and universities, sp<strong>on</strong>soring<br />
and patr<strong>on</strong>age and much more<br />
Why is this deep c<strong>on</strong>necti<strong>on</strong> so important?<br />
In Germany we know everybody, everybody knows us. From our customers<br />
to <strong>the</strong> universities and students, from <strong>the</strong> banks to <strong>the</strong> associati<strong>on</strong>s and in<br />
government.<br />
We are at home here, we have deep c<strong>on</strong>necti<strong>on</strong>s, we have deep roots.<br />
Spoken from <strong>the</strong> perspective <strong>of</strong> <strong>Voith</strong>: if our customer Daimler is just thinking<br />
about introducing a new truck engine generati<strong>on</strong>, we'll know this immediately.<br />
We'll know this because we are networked. Because we are at home here<br />
and have known all <strong>the</strong> players well for many years.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
But how about Tata in India? Do we really know what <strong>the</strong> largest bus and<br />
truck maker in <strong>the</strong> country is planning to do? Not for sure. Or c<strong>on</strong>tacts in<br />
government: if decisi<strong>on</strong>s are being prepared in Berlin, <strong>the</strong>n <strong>Voith</strong> is also<br />
asked for its opini<strong>on</strong>. We have c<strong>on</strong>tacts that we can take advantage <strong>of</strong>, who<br />
will keep us informed when political decisi<strong>on</strong>s are being debated.<br />
But what about China? We d<strong>on</strong>'t have a grapevine <strong>the</strong>re; we're not<br />
networked so well with <strong>the</strong> political operators. How about India, Malaysia or<br />
Ind<strong>on</strong>esia? What decisi<strong>on</strong>s are being reached <strong>the</strong>re, how are we c<strong>on</strong>nected?<br />
In <strong>the</strong> next few years we will <strong>on</strong>ly be able to really get <strong>on</strong> board if we have<br />
become domestic enterprises in our markets. As natural members <strong>of</strong> <strong>the</strong><br />
respective society that have been integrated and accepted in <strong>the</strong> local<br />
ec<strong>on</strong>omies <strong>of</strong> China, India and o<strong>the</strong>rs.<br />
We will be successful <strong>on</strong>ly if, as with our customers, we are perceived by<br />
policy makers in our regi<strong>on</strong>al peer groups as Chinese, Indian, Brazilian<br />
enterprises: as a local enterprise, deeply c<strong>on</strong>nected and rooted, but Germanowned.<br />
On our way <strong>the</strong>re <strong>the</strong> universities in <strong>the</strong>se countries will also become more<br />
important to us because we will recruit our new blood from <strong>the</strong>m.<br />
For this reas<strong>on</strong> as well we have a vital interest in seeing that <strong>the</strong> university<br />
educati<strong>on</strong> in <strong>the</strong>se growth nati<strong>on</strong>s is outstanding. The quality <strong>of</strong> <strong>the</strong><br />
graduates is very important for a company that wishes to establish str<strong>on</strong>ger<br />
roots in those countries.<br />
We welcome every initiative that is intended to improve university educati<strong>on</strong><br />
in <strong>the</strong>se countries and will c<strong>on</strong>tribute towards this end as much as possible.<br />
Page 13 <strong>of</strong> 20
<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
Joint research projects, multilingual seminars and internati<strong>on</strong>al student and<br />
researcher exchanges are in our best interest. What better could happen to<br />
us than to hire a qualified and highly capable university graduate who has<br />
studied at a German university? Some<strong>on</strong>e who speaks our language and<br />
c<strong>on</strong>tributes towards helping our companies find a sec<strong>on</strong>d home in his or her<br />
country? And who also knows our own country because he or she studied<br />
here for several years.<br />
In Germany we need cosmopolitan universities and research institutes that<br />
integrate and foster talented scientists from o<strong>the</strong>r countries and ensure a<br />
good work envir<strong>on</strong>ment. This will help us make our own company even more<br />
internati<strong>on</strong>al.<br />
In countries like China or India we must not <strong>on</strong>ly develop our business. Just<br />
like in Germany we must participate in creating our envir<strong>on</strong>ment: whe<strong>the</strong>r<br />
with c<strong>on</strong>tributi<strong>on</strong>s toward better educati<strong>on</strong> in <strong>the</strong> form <strong>of</strong> support for schools<br />
and universities, with sp<strong>on</strong>soring and patr<strong>on</strong>age, with collaborati<strong>on</strong> with local<br />
initiatives, with attractive <strong>of</strong>fers for our employees in matters <strong>of</strong> child care,<br />
c<strong>on</strong>tinuing educati<strong>on</strong>, retirement plans – in short: with all <strong>the</strong> many things that<br />
we here in Germany have taken completely for granted for many years.<br />
Dear Ladies and Gentlemen,<br />
We must rethink and redefine our c<strong>on</strong>cept <strong>of</strong> globalizati<strong>on</strong>. For us this means<br />
initiating an enormous change process in our organizati<strong>on</strong>s. This effort goes<br />
far bey<strong>on</strong>d business management, financial, legal and strategic issues.<br />
Changes raise questi<strong>on</strong>s<br />
- Will <strong>the</strong> increasing entrenchment and internati<strong>on</strong>alizati<strong>on</strong> change our<br />
company?<br />
- What about <strong>the</strong> established identity <strong>of</strong> our company, our values?<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- What will remain in Germany? What will we do here in <strong>the</strong> future?<br />
- We have to change to take advantage <strong>of</strong> <strong>the</strong> opportunities <strong>of</strong> change<br />
- Ec<strong>on</strong>omic success is <strong>the</strong> basis for preserving our traditi<strong>on</strong> and our<br />
values<br />
One <strong>of</strong> <strong>the</strong> first questi<strong>on</strong>s that you are asked in your organizati<strong>on</strong> when you<br />
talk about a newer, more internati<strong>on</strong>al way <strong>of</strong> thinking and increasingly<br />
establishing deep c<strong>on</strong>necti<strong>on</strong>s abroad is: will this greater entrenchment and<br />
internati<strong>on</strong>alizati<strong>on</strong> change our company? What about <strong>the</strong> established<br />
identity <strong>of</strong> our company, our values? What will remain for us here in<br />
Germany? What will we do here in <strong>the</strong> future?<br />
I understand <strong>the</strong> questi<strong>on</strong>s raised and <strong>the</strong> implied c<strong>on</strong>cerns and fears very<br />
well. When <strong>Voith</strong> employees ask such questi<strong>on</strong>s, I say clearly: we will not<br />
sever our roots. But I also say: <strong>the</strong> world is changing, so <strong>Voith</strong> and German<br />
machine and plant engineering must change as well to take advantage <strong>of</strong> <strong>the</strong><br />
opportunities <strong>of</strong>fered by change.<br />
Taking advantage <strong>of</strong> <strong>the</strong> opportunities in <strong>the</strong> internati<strong>on</strong>al markets secures<br />
our l<strong>on</strong>g-term growth, financial independence and ec<strong>on</strong>omic prosperity. And<br />
it is <strong>on</strong>ly all <strong>of</strong> this that gives us <strong>the</strong> opportunity to preserve our traditi<strong>on</strong> and<br />
our values in <strong>the</strong> l<strong>on</strong>g-term.<br />
My earlier discussi<strong>on</strong> makes it clear that over <strong>the</strong> next few years added value<br />
from Germany will recede. There remains <strong>the</strong> key questi<strong>on</strong>: What will remain<br />
in Germany? What prospects are <strong>the</strong>re for us in <strong>the</strong> "world <strong>of</strong> two speeds"?<br />
Business model "Germany" – a phase-out model?<br />
- No.<br />
- Over <strong>the</strong> past 20 years, Germany has d<strong>on</strong>e a lot <strong>of</strong> things<br />
right<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
- We bank <strong>on</strong> our strengths <strong>of</strong> innovati<strong>on</strong>, research and<br />
quality<br />
- Germany will c<strong>on</strong>tinue to be <strong>the</strong> base for high-end products<br />
and world-leading products as well<br />
First <strong>of</strong> all: rethinking globalizati<strong>on</strong> does not mean that <strong>the</strong> German business<br />
model is a phase-out model. On <strong>the</strong> c<strong>on</strong>trary. These days, no <strong>on</strong>e still speaks<br />
about Germany being "<strong>the</strong> sick man <strong>of</strong> Europe" in <strong>the</strong> early 90s. At that time<br />
<strong>the</strong> German ec<strong>on</strong>omy took <strong>the</strong> right path: we accepted <strong>the</strong> challenges. If<br />
developments <strong>of</strong> <strong>the</strong> past 20 years in Europe have made <strong>on</strong>e thing clear <strong>the</strong>n<br />
it is that <strong>the</strong> <strong>of</strong>ten propagated idea <strong>of</strong> a pure service provider company is not<br />
<strong>the</strong> way to go.<br />
A great country cannot live from trade and change al<strong>on</strong>e. Healthy ec<strong>on</strong>omies<br />
need an industrial core around which services can <strong>the</strong>n be created. Nothing<br />
can be d<strong>on</strong>e without this core. We did not de-industrialize <strong>the</strong> way Great<br />
Britain did, for example, we got fit, we restructured, focused <strong>on</strong> our strengths:<br />
innovati<strong>on</strong>, research and quality. And this is why today Germany is <strong>on</strong>e <strong>of</strong> <strong>the</strong><br />
str<strong>on</strong>gest ec<strong>on</strong>omies in Europe.<br />
For me, this is <strong>the</strong> answer to <strong>the</strong> questi<strong>on</strong> just raised: What will remain? What<br />
must remain?<br />
Germany will also definitely c<strong>on</strong>tinue to be <strong>the</strong> locati<strong>on</strong> where we define our<br />
company core processes, which will <strong>the</strong>n be rolled out and implemented<br />
worldwide. Where we develop key know-how, c<strong>on</strong>solidate and maintain.<br />
From where we will start global initiatives and install benchmark processes<br />
for our global activities.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
In any case what will remain will be <strong>the</strong> high-end segment, <strong>the</strong> technology<br />
centers and c<strong>on</strong>structi<strong>on</strong> <strong>of</strong> pilot plants for developing manufacturing<br />
processes (lead factories).<br />
What will remain and can remain is <strong>the</strong> producti<strong>on</strong> <strong>of</strong> so-called world<br />
products, which will be measured by <strong>the</strong> same standards in all markets.<br />
C<strong>on</strong>diti<strong>on</strong>s for lasting success<br />
- We must work <strong>on</strong> <strong>the</strong> competitiveness <strong>of</strong> Germany<br />
- We must maintain our educati<strong>on</strong> system at a world-class<br />
level<br />
- Universities are key competitive factors for Germany<br />
- Engineers and scientists educated at our universities are<br />
<strong>the</strong> backb<strong>on</strong>e <strong>of</strong> our success<br />
All <strong>of</strong> <strong>the</strong>se key tasks will remain in Germany. But <strong>on</strong>ly if we reflect <strong>on</strong> our<br />
strengths and c<strong>on</strong>tinue working <strong>on</strong> ensuring <strong>the</strong> competitiveness <strong>of</strong> <strong>the</strong><br />
German business locati<strong>on</strong>. This includes making Germany attractive as a<br />
producing industrial locati<strong>on</strong>, i.e. making <strong>the</strong> producti<strong>on</strong> costs for world<br />
products as reas<strong>on</strong>able as possible. With competitive energy costs, with<br />
outstanding infrastructure, with secure and rapid data networks.<br />
But this also includes above all – and I would like to emphasize this today –<br />
that we maintain and fur<strong>the</strong>r develop our educati<strong>on</strong> system in Germany as a<br />
world-class system. This starts in <strong>the</strong> kindergartens and schools: instilling<br />
enthusiasm in children for technology and science at an early stage is a key<br />
task that <strong>Voith</strong> is working <strong>on</strong> in many initiatives. For example with our<br />
"knowledge factory" in <strong>the</strong> KiTech and NaWi projects or in <strong>the</strong> "house <strong>of</strong> little<br />
researchers," which starts at an early age and is being successfully practiced<br />
in our company kindergartens.<br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
As companies we must make sure that <strong>the</strong> dual educati<strong>on</strong> system – which is<br />
a true success model – and our life-l<strong>on</strong>g c<strong>on</strong>tinuing educati<strong>on</strong> <strong>of</strong> our<br />
employees retain <strong>the</strong>ir top class reputati<strong>on</strong>. For this we need c<strong>on</strong>tinuous<br />
training for our technicians throughout <strong>the</strong>ir careers in collaborati<strong>on</strong> with<br />
companies and universities, universities <strong>of</strong> applied technology and <strong>the</strong> dual<br />
universities: <strong>on</strong>ly thus can our employees assume <strong>the</strong>ir role model functi<strong>on</strong><br />
with respect to <strong>the</strong> pilot plants. Our technician training is <strong>the</strong> envy <strong>of</strong> <strong>the</strong><br />
world. And we are all well advised to enhance this strength.<br />
For over 100 years <strong>Voith</strong> has been a trailblazer in <strong>the</strong> dual educati<strong>on</strong> system<br />
in Germany. The East Württemberg Chamber <strong>of</strong> Industry and Commerce<br />
founded "Club 100." This group includes <strong>the</strong> trainees who achieved 100<br />
points out <strong>of</strong> <strong>the</strong> maximum 100 possible points up<strong>on</strong> completi<strong>on</strong> <strong>of</strong> training.<br />
<strong>Voith</strong> places great value <strong>on</strong> a holistic approach to its career training, i.e.<br />
combining <strong>the</strong> teaching <strong>of</strong> social competencies with performance<br />
competencies. The fact that 60% <strong>of</strong> all graduates <strong>of</strong> Club 100 in <strong>the</strong> regi<strong>on</strong><br />
are from <strong>Voith</strong> shows that we are <strong>on</strong> <strong>the</strong> right path. This is something we are<br />
very proud <strong>of</strong>. And this shows us that our training c<strong>on</strong>cept is working.<br />
At <strong>Voith</strong> we have been "exporting" this model for years to our locati<strong>on</strong>s in<br />
Brazil and China. We are currently building a new 16 milli<strong>on</strong> euro training<br />
center at our headquarters in Heidenheim and an eight milli<strong>on</strong> euro training<br />
center at our Chinese locati<strong>on</strong> in Kunshan.<br />
Last but not least: so that all <strong>of</strong> this can remain, so that we can c<strong>on</strong>tinue<br />
achieving <strong>the</strong> 100 points in Germany, we need <strong>the</strong> best-educated engineers,<br />
scientists and businessmen. Academics who are educated at outstanding<br />
universities, in an envir<strong>on</strong>ment that opens up all opportunities to every<strong>on</strong>e.<br />
Engineers and scientists educated at German universities enjoy a worldwide<br />
reputati<strong>on</strong> for a high level <strong>of</strong> technical knowledge. They are <strong>the</strong> backb<strong>on</strong>e <strong>of</strong><br />
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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
our success. We should all be very interested in making sure that it stays this<br />
way and creating <strong>the</strong> corresp<strong>on</strong>ding c<strong>on</strong>diti<strong>on</strong>s. I am well aware that in <strong>the</strong>se<br />
times <strong>of</strong> scarce funds in <strong>the</strong> public c<strong>of</strong>fers it is easier said than d<strong>on</strong>e. But<br />
here too we should keep making it clear to <strong>the</strong> policy makers that good<br />
universities are a key competitive factor for our country.<br />
Most <strong>of</strong> <strong>the</strong> things I have just menti<strong>on</strong>ed, which will remain in Germany even<br />
in a world <strong>of</strong> two speeds, are directly dependent <strong>on</strong> an outstanding<br />
educati<strong>on</strong>al landscape. Above all <strong>on</strong> an attractive academic landscape that is<br />
c<strong>on</strong>sidered <strong>the</strong> very best in <strong>the</strong> world as it still is today in Germany. The<br />
<strong>University</strong> <strong>of</strong> <strong>Ulm</strong> is an outstanding example <strong>of</strong> this.<br />
If top executives leave, if <strong>the</strong>re is a shortage <strong>of</strong> good junior employees, if <strong>the</strong><br />
framework c<strong>on</strong>diti<strong>on</strong>s for research and teaching here at home fall behind o<strong>the</strong>r<br />
countries, this strikes Germany in its most vulnerable spot. In a spot where we<br />
are str<strong>on</strong>g. In an area that many countries envy us for today. We should all<br />
make sure that it stays this way.<br />
C<strong>on</strong>clusi<strong>on</strong>s<br />
- The scales <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy will tip permanently and<br />
irreversibly in <strong>the</strong> next decade<br />
- Great opportunities for us are inherent in this change and<br />
we must take advantage <strong>of</strong> <strong>the</strong>m<br />
- Future viability will depend <strong>on</strong> <strong>the</strong> ability to adjust to <strong>the</strong><br />
various speeds and to rethink globalizati<strong>on</strong><br />
- Internati<strong>on</strong>alizati<strong>on</strong> and deep c<strong>on</strong>necti<strong>on</strong>s are <strong>the</strong> keys to<br />
success<br />
Dear Ladies and Gentlemen,<br />
Page 19 <strong>of</strong> 20
<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />
Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />
In <strong>the</strong> foreseeable future, <strong>the</strong> emerging and growth ec<strong>on</strong>omies, China ahead<br />
<strong>of</strong> all, will remain <strong>the</strong> growth engine <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy.<br />
As a result in <strong>the</strong> next decade <strong>the</strong> scales <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy will be tipped<br />
for <strong>the</strong> l<strong>on</strong>g-term and irreversibly. My children will experience this<br />
fundamental change in <strong>the</strong>ir pr<strong>of</strong>essi<strong>on</strong>al lives. This generati<strong>on</strong> will see Asia<br />
become <strong>the</strong> center <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy.<br />
I ask that we not see what is coming in a negative way, that we not let fear<br />
overcome us. Fear is always a poor councilor. A great number <strong>of</strong><br />
opportunities for Germany are inherent in <strong>the</strong>se developments. Because <strong>the</strong><br />
markets are huge. Financial independence and ec<strong>on</strong>omic prosperity will<br />
come our way <strong>on</strong>ly if we take advantage <strong>of</strong> <strong>the</strong>se opportunities. Only if we<br />
take this path will we secure <strong>the</strong> existence and <strong>the</strong> independence <strong>of</strong> our<br />
domestic companies. And this also serves <strong>the</strong> purpose above all <strong>of</strong> <strong>the</strong><br />
strength and <strong>the</strong> c<strong>on</strong>tinuing existence <strong>of</strong> <strong>the</strong> industrial landscape in Germany<br />
and in Baden-Württemberg.<br />
Future viability in this time <strong>of</strong> change will depend <strong>on</strong> <strong>the</strong> ability to adjust to <strong>the</strong><br />
various speeds and rethink globalizati<strong>on</strong>. Internati<strong>on</strong>alizati<strong>on</strong> and deep<br />
c<strong>on</strong>necti<strong>on</strong>s are <strong>the</strong> keys.<br />
Thank you for your attenti<strong>on</strong><br />
Page 20 <strong>of</strong> 20