Speech given on the anniversary of the University of Ulm - Voith

Speech given on the anniversary of the University of Ulm - Voith Speech given on the anniversary of the University of Ulm - Voith

28.02.2014 Views

ong>Speechong> on: Anniversary of the University of Ulm, July 19, 2013 Dr. Hubert Lienhard, President & CEO of Voith GmbH CHECK AGAINST DELIVERY. For a New Understanding of Globalization – Thoughts on the World of Two Speeds Dear Professor Schavan, Professor Ebeling, Honored members of the Office of the President, Dear Deans, Guests, Ladies and Gentlemen, I was very pleased to be invited to address you on the occasion of the 46th anniversary of the University of Ulm. Thank you very much for your kind invitation. Firstly I would like to heartily congratulate all winners of this year's PhD. prizes. As a representative of industry, I'm happy to see how vibrant and strong Ulm is as a center of education and research, especially as it is a close neighbor to Voith's headquarters in Heidenheim. Congratulations to all of you and best wishes for your further career path! I speak to you today to share the perspective of a company that is 100 years older than the University of Ulm. For those of you who are not familiar with the Voith Group: we are a family enterprise specializing in machine and plant engineering. Voith delivers key components for infrastructure and for about 15 years has also been a major service provider for industry. Voith was founded in 1867, so we are 146 years old. In our last business year we achieved about 5.7 billion euros in sales and have around 42,000 employees. Page 1 of 20

<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

CHECK AGAINST DELIVERY.<br />

For a New Understanding <strong>of</strong> Globalizati<strong>on</strong> – Thoughts <strong>on</strong> <strong>the</strong><br />

World <strong>of</strong> Two Speeds<br />

Dear Pr<strong>of</strong>essor Schavan,<br />

Pr<strong>of</strong>essor Ebeling,<br />

H<strong>on</strong>ored members <strong>of</strong> <strong>the</strong> Office <strong>of</strong> <strong>the</strong> President,<br />

Dear Deans,<br />

Guests,<br />

Ladies and Gentlemen,<br />

I was very pleased to be invited to address you <strong>on</strong> <strong>the</strong> occasi<strong>on</strong> <strong>of</strong> <strong>the</strong> 46th<br />

<strong>anniversary</strong> <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>. Thank you very much for your kind<br />

invitati<strong>on</strong>.<br />

Firstly I would like to heartily c<strong>on</strong>gratulate all winners <strong>of</strong> this year's PhD.<br />

prizes. As a representative <strong>of</strong> industry, I'm happy to see how vibrant and<br />

str<strong>on</strong>g <strong>Ulm</strong> is as a center <strong>of</strong> educati<strong>on</strong> and research, especially as it is a<br />

close neighbor to <strong>Voith</strong>'s headquarters in Heidenheim. C<strong>on</strong>gratulati<strong>on</strong>s to all<br />

<strong>of</strong> you and best wishes for your fur<strong>the</strong>r career path!<br />

I speak to you today to share <strong>the</strong> perspective <strong>of</strong> a company that is 100 years<br />

older than <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>. For those <strong>of</strong> you who are not familiar with<br />

<strong>the</strong> <strong>Voith</strong> Group: we are a family enterprise specializing in machine and plant<br />

engineering. <strong>Voith</strong> delivers key comp<strong>on</strong>ents for infrastructure and for about<br />

15 years has also been a major service provider for industry. <strong>Voith</strong> was<br />

founded in 1867, so we are 146 years old. In our last business year we<br />

achieved about 5.7 billi<strong>on</strong> euros in sales and have around 42,000 employees.<br />

Page 1 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

Over its 146 years <strong>the</strong> <strong>Voith</strong> family business has experienced many exciting<br />

times. Since <strong>the</strong> early days it has repeatedly adapted to changes to be able<br />

to meet <strong>the</strong> challenges posed by <strong>the</strong> times. Foreign markets have always<br />

played a key role for <strong>Voith</strong>: in 1899 we delivered <strong>the</strong> first paper machine to<br />

Russia. In 1910 we built <strong>the</strong> very first hydropower plant in China. Today over<br />

70 percent <strong>of</strong> our sales are achieved outside <strong>of</strong> Germany.<br />

Internati<strong>on</strong>alism is a part <strong>of</strong> our history. With our experience and our<br />

successes, do we really still have to think about <strong>the</strong> right kind <strong>of</strong><br />

internati<strong>on</strong>alizati<strong>on</strong> in internati<strong>on</strong>al markets?<br />

The answer is a clear yes.<br />

Yes, we must call <strong>the</strong> old ways into questi<strong>on</strong>, and must make way for <strong>the</strong><br />

new.<br />

Yes, this is a difficult and sometimes also painful process.<br />

And <strong>on</strong>ce again, yes:<br />

This is <strong>the</strong> <strong>on</strong>ly way to have a clear prospect for success in a world running<br />

at varying speeds.<br />

What kind <strong>of</strong> world am I talking about when I talk about a "world <strong>of</strong> two<br />

speeds"?<br />

The high-speed countries<br />

- At great speed <strong>on</strong> <strong>the</strong> way to <strong>the</strong> modern industrial society<br />

- Growth in China: 7.8% (estimated)<br />

- Main growth drivers: backlog <strong>of</strong> demand in all areas <strong>of</strong> life,<br />

primarily infrastructure<br />

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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- Growth and change in all areas: business, government and<br />

society<br />

- With enormous speed, prosperity is being generated for<br />

milli<strong>on</strong>s <strong>of</strong> people<br />

On <strong>the</strong> <strong>on</strong>e hand we see countries that have forged ahead towards becoming<br />

modern industrial societies with great speed. The most important <strong>of</strong> <strong>the</strong>se<br />

countries is China. This year <strong>the</strong> Internati<strong>on</strong>al M<strong>on</strong>etary Fund expects a<br />

growth rate <strong>the</strong>re <strong>of</strong> about 7.8 percent – less dynamic than in <strong>the</strong> past but for<br />

Europeans a growth rate between seven and eight percent still sounds<br />

breathtaking.<br />

The main factor driving growth in <strong>the</strong>se "high-speed countries" is <strong>the</strong><br />

enormous increase in demand in all spheres <strong>of</strong> life, but mainly in <strong>the</strong> area <strong>of</strong><br />

infrastructure. The people in <strong>the</strong> Asian and Latin American countries<br />

experiencing rapid growth want what we have taken for granted for a l<strong>on</strong>g<br />

time. They want clean, reliable power plants, efficient and sustainable<br />

transportati<strong>on</strong> systems, factories with modern, resource-c<strong>on</strong>serving<br />

producti<strong>on</strong> lines, good roads, a secure water supply. Over <strong>the</strong> past several<br />

years German mechanical engineering has benefited enormously from this<br />

demand.<br />

But it's not just <strong>the</strong> rapid growth <strong>of</strong> <strong>the</strong> ec<strong>on</strong>omies in <strong>the</strong>se regi<strong>on</strong>s that takes<br />

our breath away. It is also <strong>the</strong> speed <strong>of</strong> <strong>the</strong> political and social changes that<br />

are taking place in <strong>the</strong>se countries. Any<strong>on</strong>e who saw cities like Shanghai or<br />

New Delhi 20 years ago and returns <strong>the</strong>re today will know what I mean.<br />

Instead <strong>of</strong> riding <strong>on</strong> thousands <strong>of</strong> bicycles, <strong>the</strong> people are driving ever more<br />

cars. High-speed trains c<strong>on</strong>nect important centers <strong>of</strong> <strong>the</strong> country. If you want<br />

to see <strong>the</strong> largest and most modern subway system in <strong>the</strong> world, d<strong>on</strong>'t go to<br />

Paris, New York or L<strong>on</strong>d<strong>on</strong>, but go to Shanghai. The companies <strong>the</strong>re are<br />

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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

growing and are capturing more and more new markets. This is how<br />

prosperity is created for milli<strong>on</strong>s <strong>of</strong> people at breathtaking speed.<br />

The "classic" industrial nati<strong>on</strong>s<br />

- C<strong>on</strong>siderably slower growth for many years<br />

- OECD: 1.9%<br />

- Euroz<strong>on</strong>e: -0.4%<br />

- Germany: 0.7%<br />

- Special role for <strong>the</strong> US with str<strong>on</strong>ger growth forecasts<br />

- Revoluti<strong>on</strong> in energy supply due to shale gas extracti<strong>on</strong><br />

- Increasing independence from abroad<br />

- Potential to become <strong>the</strong> world’s largest oil and gas producer<br />

In c<strong>on</strong>trast, ec<strong>on</strong>omic performance in <strong>the</strong> classic industrial nati<strong>on</strong>s has been<br />

much slower for many years. The 2013 forecast for <strong>the</strong> OECD countries is for<br />

1.9 percent growth compared to <strong>the</strong> previous year. Performance in <strong>the</strong> euro<br />

area is still under <strong>the</strong> spell <strong>of</strong> <strong>the</strong> financial and debt crisis. The EU<br />

Commissi<strong>on</strong> projects <strong>the</strong> gross domestic product for <strong>the</strong> 17 European<br />

countries will c<strong>on</strong>tract by 0.4 percent in 2013. Business and financial experts<br />

expect 0.7 percent growth for Germany.<br />

I see a special role in <strong>the</strong> group <strong>of</strong> "classic" industrial nati<strong>on</strong>s for <strong>the</strong> USA.<br />

There's a key reas<strong>on</strong> for this and it is shale gas. With new development<br />

technologies that are not without c<strong>on</strong>troversy with respect to <strong>the</strong>ir impact <strong>on</strong><br />

<strong>the</strong> envir<strong>on</strong>ment, oil and gas reserves can be developed that up to a few<br />

years ago were not available.<br />

This would appear to be <strong>the</strong> beginning <strong>of</strong> a real revoluti<strong>on</strong> in energy supply,<br />

with far-reaching c<strong>on</strong>sequences not <strong>on</strong>ly for <strong>the</strong> development <strong>of</strong> <strong>the</strong> US<br />

ec<strong>on</strong>omy but also for <strong>the</strong> development <strong>of</strong> <strong>the</strong> political fabric <strong>of</strong> <strong>the</strong> world over<br />

<strong>the</strong> next several years.<br />

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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

With <strong>the</strong> development <strong>of</strong> new oil and gas reserves in <strong>the</strong> foreseeable future<br />

<strong>the</strong> US will become increasingly less dependent <strong>on</strong> oil and gas deliveries<br />

from abroad, i.e. from <strong>the</strong> Middle East.<br />

The Internati<strong>on</strong>al Energy Agency IEA estimates that over <strong>the</strong> next several<br />

years <strong>the</strong> US could become <strong>the</strong> largest gas and oil producer in <strong>the</strong> world.<br />

This could mean that <strong>the</strong> world's largest ec<strong>on</strong>omy would be transformed from<br />

an importer to an exporter <strong>of</strong> energy and America's current enormous trade<br />

deficit could be cut in half in <strong>the</strong> not-too-distant future.<br />

The US oil and gas industry could thus experience a revival. The positive<br />

development <strong>of</strong> <strong>the</strong> energy sector will influence <strong>the</strong> entire American ec<strong>on</strong>omy<br />

and permit <strong>the</strong> ec<strong>on</strong>omy to regain strength with rising c<strong>on</strong>sumpti<strong>on</strong> and more<br />

growth.<br />

All in all <strong>the</strong> US and China will remain <strong>the</strong> leading, str<strong>on</strong>g ec<strong>on</strong>omic powers<br />

<strong>of</strong> <strong>the</strong> globe for many more years and decades to come. And <strong>the</strong> US is also<br />

<strong>the</strong> <strong>on</strong>ly country in <strong>the</strong> group <strong>of</strong> western industrial nati<strong>on</strong>s that is experiencing<br />

populati<strong>on</strong> growth.<br />

In <strong>the</strong> foreseeable future, <strong>the</strong> ever-increasing gap in ec<strong>on</strong>omic growth will not<br />

be closed. The "world <strong>of</strong> two speeds" is no temporary phenomen<strong>on</strong>. We're<br />

talking about a fundamental shift in <strong>the</strong> centers <strong>of</strong> ec<strong>on</strong>omic power.<br />

Example China – c<strong>on</strong>fident player in <strong>the</strong> global ec<strong>on</strong>omy<br />

- Transiti<strong>on</strong> from "made in China" to "created in China"<br />

- C<strong>on</strong>versi<strong>on</strong> from a "sweatshop" to a technology leader in<br />

key sectors<br />

Government subsidies for:<br />

- Mechanical engineering<br />

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<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- Envir<strong>on</strong>mental technology<br />

- Water/wastewater technology<br />

- Recycling technology<br />

o Goal: by 2015 annual growth <strong>of</strong> 33%<br />

Doubling <strong>of</strong> R&D investments over <strong>the</strong> next 5 years<br />

In <strong>the</strong> course <strong>of</strong> this shift <strong>the</strong> rules <strong>of</strong> <strong>the</strong> game in <strong>the</strong> markets are changing<br />

fundamentally and at lightning speed. This is especially apparent in <strong>the</strong><br />

performance <strong>of</strong> China, which I would like to single out here as a<br />

representative example <strong>of</strong> a "high-speed country." The mechanics <strong>of</strong> <strong>the</strong><br />

developments are particularly apparent and are also at work in a similar way<br />

in <strong>the</strong> o<strong>the</strong>r "high-speed countries."<br />

China has l<strong>on</strong>g matured into a c<strong>on</strong>fident player in <strong>the</strong> global ec<strong>on</strong>omy. A<br />

player that is no l<strong>on</strong>ger satisfied with <strong>the</strong> role <strong>of</strong> "sweatshop <strong>of</strong> <strong>the</strong> world",<br />

and in particular with <strong>the</strong> role <strong>of</strong> mere importer <strong>of</strong> goods and services.<br />

At last year's opening cerem<strong>on</strong>y <strong>of</strong> <strong>the</strong> 2012 Hannover Messe trade show,<br />

<strong>the</strong> Chinese head <strong>of</strong> government Wen Jiabao said something that should<br />

give us all something to think about. His country's growth course, Jiabao<br />

said, was not over by a l<strong>on</strong>g shot because many Chinese products were "still<br />

at <strong>the</strong> mid-low end <strong>of</strong> <strong>the</strong> global industrial chain." It was now about a transiti<strong>on</strong><br />

from "Made in China" to "Created in China."<br />

What this can mean exactly can be found in <strong>the</strong> twelfth 5-year plan <strong>of</strong> <strong>the</strong><br />

Chinese government. They write about <strong>the</strong> "transformati<strong>on</strong> <strong>of</strong> <strong>the</strong> growth<br />

trajectory <strong>of</strong> <strong>the</strong> Chinese ec<strong>on</strong>omy." The plan is to transform <strong>the</strong> sec<strong>on</strong>d<br />

largest ec<strong>on</strong>omy <strong>of</strong> <strong>the</strong> world from a "workbench" to a technology leader in<br />

key sectors. And <strong>the</strong>se key sectors have been established. The focus is<br />

mainly <strong>on</strong> mechanical engineering, envir<strong>on</strong>mental technology, water and<br />

Page 6 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

wastewater technology as well as recycling technology. In o<strong>the</strong>r words: it's<br />

about us.<br />

Over <strong>the</strong> next few years <strong>the</strong> government will pump 1.2 trilli<strong>on</strong> euros in<br />

subsidies into <strong>the</strong>se priority sectors. The goal is for <strong>the</strong>se sectors to<br />

c<strong>on</strong>tribute 8% to <strong>the</strong> Chinese gross domestic product in 2015 instead <strong>of</strong> <strong>the</strong><br />

current 4 percent. This translates to an enormous growth <strong>of</strong> 33% annually in<br />

<strong>the</strong>se sectors. And even if overall ec<strong>on</strong>omic growth is not 8% but maybe<br />

"<strong>on</strong>ly" 7%, we're still talking about huge growth.<br />

China will also double its R&D investments in <strong>the</strong> next five years. Taking<br />

c<strong>on</strong>tinuing growth into account this means R&D expenditures <strong>of</strong> about 215<br />

billi<strong>on</strong> euros. In Germany we spend about 70 billi<strong>on</strong> euros.<br />

And if all <strong>of</strong> this is not enough, acquisiti<strong>on</strong>s will be made to accelerate growth<br />

or expansi<strong>on</strong>. We are all aware <strong>of</strong> cases where <strong>the</strong> Chinese have already<br />

started operating in Baden-Württemberg. One <strong>of</strong> <strong>the</strong> most well-known<br />

examples is <strong>the</strong> "Putzmeister" company, which will surely ring a bell with<br />

some <strong>of</strong> you. In 2011 <strong>the</strong> global market leader for c<strong>on</strong>crete pumps was<br />

acquired by its Chinese competitor Sany.<br />

These are <strong>the</strong> challenges we are facing. Over <strong>the</strong> next few years our<br />

domestic industry can expect to see <strong>the</strong> sort <strong>of</strong> competiti<strong>on</strong> it has yet to<br />

experience to this degree. At an event for our <strong>Voith</strong> top management team,<br />

Martin Walker, strategy manager <strong>of</strong> <strong>the</strong> internati<strong>on</strong>al c<strong>on</strong>sulting firm AT<br />

Kearny, said about <strong>the</strong> challenges from China: "You will have new<br />

competiti<strong>on</strong> and it will be <strong>the</strong> competiti<strong>on</strong> from hell."<br />

How should we deal with it? What answers do we have at <strong>Voith</strong> – and now<br />

many o<strong>the</strong>r companies in German industry as well – to <strong>the</strong>se challenges?<br />

Page 7 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

How will we deal with it?<br />

- D<strong>on</strong>'t wait until competitors have become big<br />

- Take <strong>on</strong> <strong>the</strong> sectors now in which competitors are str<strong>on</strong>g<br />

and will grow<br />

- This means for us: we must enter <strong>the</strong> Chinese market<br />

- Not <strong>on</strong>ly in <strong>the</strong> high-end market but above all also in <strong>the</strong><br />

medium-size segment<br />

We must not wait for our competitors to get big. We must <strong>the</strong>refore take <strong>on</strong><br />

<strong>the</strong> sectors in which <strong>the</strong> competitors are str<strong>on</strong>g and will grow, meet <strong>the</strong>m in<br />

<strong>the</strong> fields <strong>on</strong> which <strong>the</strong>y acquire <strong>the</strong>ir strength, know-how and liquidity.<br />

And this means for us: we must enter <strong>the</strong> Chinese market. Not <strong>on</strong>ly in <strong>the</strong><br />

high-end market, but above all in <strong>the</strong> medium-size segment as we call it at<br />

<strong>Voith</strong>.<br />

The medium-size segment<br />

- Large volume markets<br />

- Price plays a key role<br />

- No cheap machines, but customized machines for particular<br />

market segments at competitive prices<br />

- No company can afford today not to be involved in <strong>the</strong><br />

medium-size segment in <strong>the</strong> Chinese market<br />

What is this market segment? Well, <strong>the</strong>y are large volume markets in which<br />

price also plays a major role. Markets in which we go up against local<br />

competitors and in which high-tech at any cost is no selling point. To avoid<br />

misunderstandings: <strong>the</strong> medium-size segment is not about producing "cheap<br />

machines." It's about <strong>of</strong>fering tailor-made machines for a particular market<br />

segment. And doing this above all against str<strong>on</strong>g local competitors at<br />

competitive prices.<br />

Page 8 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

Today no company – no matter how good it is technologically and how far<br />

ahead it is <strong>of</strong> <strong>the</strong> competiti<strong>on</strong> – can afford not to be involved in <strong>the</strong> mediumsize<br />

segment in <strong>the</strong> Chinese market. Just based <strong>on</strong> <strong>the</strong> sheer size <strong>of</strong> this<br />

market, an enterprise that misses this opportunity for business will relatively<br />

quickly become a regi<strong>on</strong>al provider and in <strong>the</strong> best case will so<strong>on</strong> be<br />

acquired or in <strong>the</strong> worst case disappear from <strong>the</strong> global market.<br />

The medium-size segment in China – important for <strong>the</strong> domestic market as<br />

well<br />

- A company that does not grow with <strong>the</strong> new markets will also so<strong>on</strong> face<br />

major challenges in his domestic markets<br />

- And <strong>the</strong>re are great growth opportunities here too:<br />

for high-tech products, innovati<strong>on</strong>s and service c<strong>on</strong>cepts that are just right<br />

- We must defend <strong>the</strong>se markets because <strong>the</strong> competiti<strong>on</strong> has arrived at our<br />

doorstep<br />

A company that does not grow with <strong>the</strong> new markets will also so<strong>on</strong> face<br />

major challenges in its domestic markets. And we'd like to c<strong>on</strong>tinue doing<br />

good business in Baden-Württemberg, in Germany, in Europe. For <strong>the</strong>re are<br />

growth opportunities here, too. With high-tech products, with innovati<strong>on</strong>s,<br />

with service c<strong>on</strong>cepts that fit perfectly in <strong>the</strong>se mature, highly developed<br />

markets.<br />

We will have to defend <strong>the</strong>se markets as well in <strong>the</strong> future. The competiti<strong>on</strong><br />

has reached our fr<strong>on</strong>t door. In <strong>the</strong> core markets <strong>of</strong> <strong>the</strong> industrial nati<strong>on</strong> <strong>of</strong><br />

Germany.<br />

The next level <strong>of</strong> internati<strong>on</strong>alizati<strong>on</strong><br />

- Resolute servicing <strong>of</strong> <strong>the</strong> medium-size segment<br />

Page 9 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- Only success in <strong>the</strong> medium-size segment can prevent<br />

new, str<strong>on</strong>g competitors from so<strong>on</strong> giving us trouble in <strong>the</strong><br />

high-end market<br />

- We must not wait until our competitors have become big.<br />

We must now go where our competitors are acquiring <strong>the</strong>ir<br />

size, know-how and liquidity.<br />

How can we prevail against this competiti<strong>on</strong>? I say: <strong>the</strong> next level <strong>of</strong><br />

internati<strong>on</strong>alizati<strong>on</strong>, resolute servicing <strong>of</strong> <strong>the</strong> medium-size segment is <strong>the</strong><br />

powerful weap<strong>on</strong> we need to defend our positi<strong>on</strong> in all our markets. Only if<br />

we are successful in <strong>the</strong> medium-size segment as well will we prevent <strong>the</strong>se<br />

new str<strong>on</strong>g competitors from acquiring volume, experience and liquidity for<br />

<strong>the</strong>mselves here and <strong>the</strong>n very quickly giving us trouble in <strong>the</strong> high-end<br />

segment.<br />

And in my opini<strong>on</strong> this is <strong>the</strong> greatest challenge for all <strong>of</strong> us.<br />

Because it's a mistake to believe that we can develop <strong>the</strong> products in<br />

Germany that our customers in China really need. And that we can produce<br />

<strong>the</strong>se products here in Germany at competitive prices. In my opini<strong>on</strong> <strong>the</strong><br />

"world champi<strong>on</strong> exporter" model doesn't work any more.<br />

Customized products and technologies<br />

- Not just adaptati<strong>on</strong> <strong>of</strong> customary products but precisely<br />

understand what is needed locally<br />

- Establish ourselves not <strong>on</strong>ly in Asia, but also in <strong>the</strong> US as a<br />

local enterprise<br />

- If we wish to be players in <strong>the</strong>se huge markets in <strong>the</strong> future,<br />

<strong>the</strong>re is <strong>on</strong>ly <strong>on</strong>e answer:<br />

- We need more local products, precisely customized<br />

soluti<strong>on</strong>s for <strong>the</strong> special c<strong>on</strong>diti<strong>on</strong>s and requirements in <strong>the</strong><br />

respective countries<br />

Page 10 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

As always, we are quick to simply adapt ideas and products that work well at<br />

home. And indeed, many <strong>of</strong> our technologies and innovati<strong>on</strong>s are excellently<br />

suited for a particular, <strong>of</strong>ten Western clientele. But <strong>the</strong>re are also major<br />

groups <strong>of</strong> customers for whom we <strong>of</strong>fer no soluti<strong>on</strong>s at all or <strong>on</strong>ly halfheartedly<br />

suitable soluti<strong>on</strong>s. Simply because we d<strong>on</strong>'t really look at, d<strong>on</strong>'t<br />

really understand what is actually needed <strong>the</strong>re, under what framework<br />

c<strong>on</strong>diti<strong>on</strong>s people do business <strong>the</strong>re.<br />

This applies to Asia and in ano<strong>the</strong>r way also to <strong>the</strong> recovering USA. And it's<br />

quite clear that it is important <strong>the</strong>re too to be perceived as a local company.<br />

"Buy American" – is not <strong>on</strong>ly a political c<strong>on</strong>cept. For many US residents it is<br />

an expressi<strong>on</strong> <strong>of</strong> a deep c<strong>on</strong>victi<strong>on</strong> according to which <strong>the</strong>y make <strong>the</strong>ir<br />

purchasing decisi<strong>on</strong>s.<br />

If we d<strong>on</strong>'t wish to lose <strong>the</strong>se customers, if we would like to be included as<br />

players in <strong>the</strong>se huge markets in <strong>the</strong> future and thus defend our str<strong>on</strong>g<br />

market positi<strong>on</strong> especially also in our domestic market <strong>of</strong> Germany, <strong>the</strong>re is<br />

<strong>on</strong>ly <strong>on</strong>e answer: we need more local products that are precisely customized<br />

soluti<strong>on</strong>s for <strong>the</strong> special c<strong>on</strong>diti<strong>on</strong>s and requirements <strong>of</strong> <strong>the</strong> respective<br />

countries.<br />

Localizati<strong>on</strong> <strong>of</strong> <strong>the</strong> company in <strong>the</strong> regi<strong>on</strong>s<br />

- Specialists, engineers, technicians from <strong>the</strong> respective country<br />

- People who know what is needed locally<br />

- Employees who have a different perspective <strong>on</strong> customers,<br />

markets and products because <strong>the</strong>y are rooted <strong>the</strong>re<br />

I say: we can <strong>on</strong>ly develop and produce such products locally.<br />

- With specialists, engineers, technicians from <strong>the</strong> country.<br />

Page 11 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- With people who know what is really needed locally. Simply because<br />

it's <strong>the</strong>ir homeland.<br />

- With employees who approach things differently to start with. Because<br />

<strong>the</strong> way <strong>the</strong>y see customers, markets and products is completely<br />

different to start with because <strong>the</strong>y come from this country, have<br />

grown up and have <strong>the</strong>ir roots here.<br />

But it is still just <strong>the</strong> first step. The first step <strong>on</strong> <strong>the</strong> way toward becoming<br />

more deeply c<strong>on</strong>nected not <strong>on</strong>ly with our products but also as a company<br />

with <strong>the</strong> growth markets. With local managers, local technicians, local<br />

resp<strong>on</strong>sibility.<br />

Deep c<strong>on</strong>necti<strong>on</strong>s mean …<br />

- To be networked like in Germany<br />

- Become a domestic company in our markets<br />

- Be perceived as a German-owned local company<br />

- Corporate citizenship: support for schools and universities, sp<strong>on</strong>soring<br />

and patr<strong>on</strong>age and much more<br />

Why is this deep c<strong>on</strong>necti<strong>on</strong> so important?<br />

In Germany we know everybody, everybody knows us. From our customers<br />

to <strong>the</strong> universities and students, from <strong>the</strong> banks to <strong>the</strong> associati<strong>on</strong>s and in<br />

government.<br />

We are at home here, we have deep c<strong>on</strong>necti<strong>on</strong>s, we have deep roots.<br />

Spoken from <strong>the</strong> perspective <strong>of</strong> <strong>Voith</strong>: if our customer Daimler is just thinking<br />

about introducing a new truck engine generati<strong>on</strong>, we'll know this immediately.<br />

We'll know this because we are networked. Because we are at home here<br />

and have known all <strong>the</strong> players well for many years.<br />

Page 12 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

But how about Tata in India? Do we really know what <strong>the</strong> largest bus and<br />

truck maker in <strong>the</strong> country is planning to do? Not for sure. Or c<strong>on</strong>tacts in<br />

government: if decisi<strong>on</strong>s are being prepared in Berlin, <strong>the</strong>n <strong>Voith</strong> is also<br />

asked for its opini<strong>on</strong>. We have c<strong>on</strong>tacts that we can take advantage <strong>of</strong>, who<br />

will keep us informed when political decisi<strong>on</strong>s are being debated.<br />

But what about China? We d<strong>on</strong>'t have a grapevine <strong>the</strong>re; we're not<br />

networked so well with <strong>the</strong> political operators. How about India, Malaysia or<br />

Ind<strong>on</strong>esia? What decisi<strong>on</strong>s are being reached <strong>the</strong>re, how are we c<strong>on</strong>nected?<br />

In <strong>the</strong> next few years we will <strong>on</strong>ly be able to really get <strong>on</strong> board if we have<br />

become domestic enterprises in our markets. As natural members <strong>of</strong> <strong>the</strong><br />

respective society that have been integrated and accepted in <strong>the</strong> local<br />

ec<strong>on</strong>omies <strong>of</strong> China, India and o<strong>the</strong>rs.<br />

We will be successful <strong>on</strong>ly if, as with our customers, we are perceived by<br />

policy makers in our regi<strong>on</strong>al peer groups as Chinese, Indian, Brazilian<br />

enterprises: as a local enterprise, deeply c<strong>on</strong>nected and rooted, but Germanowned.<br />

On our way <strong>the</strong>re <strong>the</strong> universities in <strong>the</strong>se countries will also become more<br />

important to us because we will recruit our new blood from <strong>the</strong>m.<br />

For this reas<strong>on</strong> as well we have a vital interest in seeing that <strong>the</strong> university<br />

educati<strong>on</strong> in <strong>the</strong>se growth nati<strong>on</strong>s is outstanding. The quality <strong>of</strong> <strong>the</strong><br />

graduates is very important for a company that wishes to establish str<strong>on</strong>ger<br />

roots in those countries.<br />

We welcome every initiative that is intended to improve university educati<strong>on</strong><br />

in <strong>the</strong>se countries and will c<strong>on</strong>tribute towards this end as much as possible.<br />

Page 13 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

Joint research projects, multilingual seminars and internati<strong>on</strong>al student and<br />

researcher exchanges are in our best interest. What better could happen to<br />

us than to hire a qualified and highly capable university graduate who has<br />

studied at a German university? Some<strong>on</strong>e who speaks our language and<br />

c<strong>on</strong>tributes towards helping our companies find a sec<strong>on</strong>d home in his or her<br />

country? And who also knows our own country because he or she studied<br />

here for several years.<br />

In Germany we need cosmopolitan universities and research institutes that<br />

integrate and foster talented scientists from o<strong>the</strong>r countries and ensure a<br />

good work envir<strong>on</strong>ment. This will help us make our own company even more<br />

internati<strong>on</strong>al.<br />

In countries like China or India we must not <strong>on</strong>ly develop our business. Just<br />

like in Germany we must participate in creating our envir<strong>on</strong>ment: whe<strong>the</strong>r<br />

with c<strong>on</strong>tributi<strong>on</strong>s toward better educati<strong>on</strong> in <strong>the</strong> form <strong>of</strong> support for schools<br />

and universities, with sp<strong>on</strong>soring and patr<strong>on</strong>age, with collaborati<strong>on</strong> with local<br />

initiatives, with attractive <strong>of</strong>fers for our employees in matters <strong>of</strong> child care,<br />

c<strong>on</strong>tinuing educati<strong>on</strong>, retirement plans – in short: with all <strong>the</strong> many things that<br />

we here in Germany have taken completely for granted for many years.<br />

Dear Ladies and Gentlemen,<br />

We must rethink and redefine our c<strong>on</strong>cept <strong>of</strong> globalizati<strong>on</strong>. For us this means<br />

initiating an enormous change process in our organizati<strong>on</strong>s. This effort goes<br />

far bey<strong>on</strong>d business management, financial, legal and strategic issues.<br />

Changes raise questi<strong>on</strong>s<br />

- Will <strong>the</strong> increasing entrenchment and internati<strong>on</strong>alizati<strong>on</strong> change our<br />

company?<br />

- What about <strong>the</strong> established identity <strong>of</strong> our company, our values?<br />

Page 14 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- What will remain in Germany? What will we do here in <strong>the</strong> future?<br />

- We have to change to take advantage <strong>of</strong> <strong>the</strong> opportunities <strong>of</strong> change<br />

- Ec<strong>on</strong>omic success is <strong>the</strong> basis for preserving our traditi<strong>on</strong> and our<br />

values<br />

One <strong>of</strong> <strong>the</strong> first questi<strong>on</strong>s that you are asked in your organizati<strong>on</strong> when you<br />

talk about a newer, more internati<strong>on</strong>al way <strong>of</strong> thinking and increasingly<br />

establishing deep c<strong>on</strong>necti<strong>on</strong>s abroad is: will this greater entrenchment and<br />

internati<strong>on</strong>alizati<strong>on</strong> change our company? What about <strong>the</strong> established<br />

identity <strong>of</strong> our company, our values? What will remain for us here in<br />

Germany? What will we do here in <strong>the</strong> future?<br />

I understand <strong>the</strong> questi<strong>on</strong>s raised and <strong>the</strong> implied c<strong>on</strong>cerns and fears very<br />

well. When <strong>Voith</strong> employees ask such questi<strong>on</strong>s, I say clearly: we will not<br />

sever our roots. But I also say: <strong>the</strong> world is changing, so <strong>Voith</strong> and German<br />

machine and plant engineering must change as well to take advantage <strong>of</strong> <strong>the</strong><br />

opportunities <strong>of</strong>fered by change.<br />

Taking advantage <strong>of</strong> <strong>the</strong> opportunities in <strong>the</strong> internati<strong>on</strong>al markets secures<br />

our l<strong>on</strong>g-term growth, financial independence and ec<strong>on</strong>omic prosperity. And<br />

it is <strong>on</strong>ly all <strong>of</strong> this that gives us <strong>the</strong> opportunity to preserve our traditi<strong>on</strong> and<br />

our values in <strong>the</strong> l<strong>on</strong>g-term.<br />

My earlier discussi<strong>on</strong> makes it clear that over <strong>the</strong> next few years added value<br />

from Germany will recede. There remains <strong>the</strong> key questi<strong>on</strong>: What will remain<br />

in Germany? What prospects are <strong>the</strong>re for us in <strong>the</strong> "world <strong>of</strong> two speeds"?<br />

Business model "Germany" – a phase-out model?<br />

- No.<br />

- Over <strong>the</strong> past 20 years, Germany has d<strong>on</strong>e a lot <strong>of</strong> things<br />

right<br />

Page 15 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

- We bank <strong>on</strong> our strengths <strong>of</strong> innovati<strong>on</strong>, research and<br />

quality<br />

- Germany will c<strong>on</strong>tinue to be <strong>the</strong> base for high-end products<br />

and world-leading products as well<br />

First <strong>of</strong> all: rethinking globalizati<strong>on</strong> does not mean that <strong>the</strong> German business<br />

model is a phase-out model. On <strong>the</strong> c<strong>on</strong>trary. These days, no <strong>on</strong>e still speaks<br />

about Germany being "<strong>the</strong> sick man <strong>of</strong> Europe" in <strong>the</strong> early 90s. At that time<br />

<strong>the</strong> German ec<strong>on</strong>omy took <strong>the</strong> right path: we accepted <strong>the</strong> challenges. If<br />

developments <strong>of</strong> <strong>the</strong> past 20 years in Europe have made <strong>on</strong>e thing clear <strong>the</strong>n<br />

it is that <strong>the</strong> <strong>of</strong>ten propagated idea <strong>of</strong> a pure service provider company is not<br />

<strong>the</strong> way to go.<br />

A great country cannot live from trade and change al<strong>on</strong>e. Healthy ec<strong>on</strong>omies<br />

need an industrial core around which services can <strong>the</strong>n be created. Nothing<br />

can be d<strong>on</strong>e without this core. We did not de-industrialize <strong>the</strong> way Great<br />

Britain did, for example, we got fit, we restructured, focused <strong>on</strong> our strengths:<br />

innovati<strong>on</strong>, research and quality. And this is why today Germany is <strong>on</strong>e <strong>of</strong> <strong>the</strong><br />

str<strong>on</strong>gest ec<strong>on</strong>omies in Europe.<br />

For me, this is <strong>the</strong> answer to <strong>the</strong> questi<strong>on</strong> just raised: What will remain? What<br />

must remain?<br />

Germany will also definitely c<strong>on</strong>tinue to be <strong>the</strong> locati<strong>on</strong> where we define our<br />

company core processes, which will <strong>the</strong>n be rolled out and implemented<br />

worldwide. Where we develop key know-how, c<strong>on</strong>solidate and maintain.<br />

From where we will start global initiatives and install benchmark processes<br />

for our global activities.<br />

Page 16 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

In any case what will remain will be <strong>the</strong> high-end segment, <strong>the</strong> technology<br />

centers and c<strong>on</strong>structi<strong>on</strong> <strong>of</strong> pilot plants for developing manufacturing<br />

processes (lead factories).<br />

What will remain and can remain is <strong>the</strong> producti<strong>on</strong> <strong>of</strong> so-called world<br />

products, which will be measured by <strong>the</strong> same standards in all markets.<br />

C<strong>on</strong>diti<strong>on</strong>s for lasting success<br />

- We must work <strong>on</strong> <strong>the</strong> competitiveness <strong>of</strong> Germany<br />

- We must maintain our educati<strong>on</strong> system at a world-class<br />

level<br />

- Universities are key competitive factors for Germany<br />

- Engineers and scientists educated at our universities are<br />

<strong>the</strong> backb<strong>on</strong>e <strong>of</strong> our success<br />

All <strong>of</strong> <strong>the</strong>se key tasks will remain in Germany. But <strong>on</strong>ly if we reflect <strong>on</strong> our<br />

strengths and c<strong>on</strong>tinue working <strong>on</strong> ensuring <strong>the</strong> competitiveness <strong>of</strong> <strong>the</strong><br />

German business locati<strong>on</strong>. This includes making Germany attractive as a<br />

producing industrial locati<strong>on</strong>, i.e. making <strong>the</strong> producti<strong>on</strong> costs for world<br />

products as reas<strong>on</strong>able as possible. With competitive energy costs, with<br />

outstanding infrastructure, with secure and rapid data networks.<br />

But this also includes above all – and I would like to emphasize this today –<br />

that we maintain and fur<strong>the</strong>r develop our educati<strong>on</strong> system in Germany as a<br />

world-class system. This starts in <strong>the</strong> kindergartens and schools: instilling<br />

enthusiasm in children for technology and science at an early stage is a key<br />

task that <strong>Voith</strong> is working <strong>on</strong> in many initiatives. For example with our<br />

"knowledge factory" in <strong>the</strong> KiTech and NaWi projects or in <strong>the</strong> "house <strong>of</strong> little<br />

researchers," which starts at an early age and is being successfully practiced<br />

in our company kindergartens.<br />

Page 17 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

As companies we must make sure that <strong>the</strong> dual educati<strong>on</strong> system – which is<br />

a true success model – and our life-l<strong>on</strong>g c<strong>on</strong>tinuing educati<strong>on</strong> <strong>of</strong> our<br />

employees retain <strong>the</strong>ir top class reputati<strong>on</strong>. For this we need c<strong>on</strong>tinuous<br />

training for our technicians throughout <strong>the</strong>ir careers in collaborati<strong>on</strong> with<br />

companies and universities, universities <strong>of</strong> applied technology and <strong>the</strong> dual<br />

universities: <strong>on</strong>ly thus can our employees assume <strong>the</strong>ir role model functi<strong>on</strong><br />

with respect to <strong>the</strong> pilot plants. Our technician training is <strong>the</strong> envy <strong>of</strong> <strong>the</strong><br />

world. And we are all well advised to enhance this strength.<br />

For over 100 years <strong>Voith</strong> has been a trailblazer in <strong>the</strong> dual educati<strong>on</strong> system<br />

in Germany. The East Württemberg Chamber <strong>of</strong> Industry and Commerce<br />

founded "Club 100." This group includes <strong>the</strong> trainees who achieved 100<br />

points out <strong>of</strong> <strong>the</strong> maximum 100 possible points up<strong>on</strong> completi<strong>on</strong> <strong>of</strong> training.<br />

<strong>Voith</strong> places great value <strong>on</strong> a holistic approach to its career training, i.e.<br />

combining <strong>the</strong> teaching <strong>of</strong> social competencies with performance<br />

competencies. The fact that 60% <strong>of</strong> all graduates <strong>of</strong> Club 100 in <strong>the</strong> regi<strong>on</strong><br />

are from <strong>Voith</strong> shows that we are <strong>on</strong> <strong>the</strong> right path. This is something we are<br />

very proud <strong>of</strong>. And this shows us that our training c<strong>on</strong>cept is working.<br />

At <strong>Voith</strong> we have been "exporting" this model for years to our locati<strong>on</strong>s in<br />

Brazil and China. We are currently building a new 16 milli<strong>on</strong> euro training<br />

center at our headquarters in Heidenheim and an eight milli<strong>on</strong> euro training<br />

center at our Chinese locati<strong>on</strong> in Kunshan.<br />

Last but not least: so that all <strong>of</strong> this can remain, so that we can c<strong>on</strong>tinue<br />

achieving <strong>the</strong> 100 points in Germany, we need <strong>the</strong> best-educated engineers,<br />

scientists and businessmen. Academics who are educated at outstanding<br />

universities, in an envir<strong>on</strong>ment that opens up all opportunities to every<strong>on</strong>e.<br />

Engineers and scientists educated at German universities enjoy a worldwide<br />

reputati<strong>on</strong> for a high level <strong>of</strong> technical knowledge. They are <strong>the</strong> backb<strong>on</strong>e <strong>of</strong><br />

Page 18 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

our success. We should all be very interested in making sure that it stays this<br />

way and creating <strong>the</strong> corresp<strong>on</strong>ding c<strong>on</strong>diti<strong>on</strong>s. I am well aware that in <strong>the</strong>se<br />

times <strong>of</strong> scarce funds in <strong>the</strong> public c<strong>of</strong>fers it is easier said than d<strong>on</strong>e. But<br />

here too we should keep making it clear to <strong>the</strong> policy makers that good<br />

universities are a key competitive factor for our country.<br />

Most <strong>of</strong> <strong>the</strong> things I have just menti<strong>on</strong>ed, which will remain in Germany even<br />

in a world <strong>of</strong> two speeds, are directly dependent <strong>on</strong> an outstanding<br />

educati<strong>on</strong>al landscape. Above all <strong>on</strong> an attractive academic landscape that is<br />

c<strong>on</strong>sidered <strong>the</strong> very best in <strong>the</strong> world as it still is today in Germany. The<br />

<strong>University</strong> <strong>of</strong> <strong>Ulm</strong> is an outstanding example <strong>of</strong> this.<br />

If top executives leave, if <strong>the</strong>re is a shortage <strong>of</strong> good junior employees, if <strong>the</strong><br />

framework c<strong>on</strong>diti<strong>on</strong>s for research and teaching here at home fall behind o<strong>the</strong>r<br />

countries, this strikes Germany in its most vulnerable spot. In a spot where we<br />

are str<strong>on</strong>g. In an area that many countries envy us for today. We should all<br />

make sure that it stays this way.<br />

C<strong>on</strong>clusi<strong>on</strong>s<br />

- The scales <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy will tip permanently and<br />

irreversibly in <strong>the</strong> next decade<br />

- Great opportunities for us are inherent in this change and<br />

we must take advantage <strong>of</strong> <strong>the</strong>m<br />

- Future viability will depend <strong>on</strong> <strong>the</strong> ability to adjust to <strong>the</strong><br />

various speeds and to rethink globalizati<strong>on</strong><br />

- Internati<strong>on</strong>alizati<strong>on</strong> and deep c<strong>on</strong>necti<strong>on</strong>s are <strong>the</strong> keys to<br />

success<br />

Dear Ladies and Gentlemen,<br />

Page 19 <strong>of</strong> 20


<str<strong>on</strong>g>Speech</str<strong>on</strong>g> <strong>on</strong>: Anniversary <strong>of</strong> <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Ulm</strong>, July 19, 2013<br />

Dr. Hubert Lienhard, President & CEO <strong>of</strong> <strong>Voith</strong> GmbH<br />

In <strong>the</strong> foreseeable future, <strong>the</strong> emerging and growth ec<strong>on</strong>omies, China ahead<br />

<strong>of</strong> all, will remain <strong>the</strong> growth engine <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy.<br />

As a result in <strong>the</strong> next decade <strong>the</strong> scales <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy will be tipped<br />

for <strong>the</strong> l<strong>on</strong>g-term and irreversibly. My children will experience this<br />

fundamental change in <strong>the</strong>ir pr<strong>of</strong>essi<strong>on</strong>al lives. This generati<strong>on</strong> will see Asia<br />

become <strong>the</strong> center <strong>of</strong> <strong>the</strong> global ec<strong>on</strong>omy.<br />

I ask that we not see what is coming in a negative way, that we not let fear<br />

overcome us. Fear is always a poor councilor. A great number <strong>of</strong><br />

opportunities for Germany are inherent in <strong>the</strong>se developments. Because <strong>the</strong><br />

markets are huge. Financial independence and ec<strong>on</strong>omic prosperity will<br />

come our way <strong>on</strong>ly if we take advantage <strong>of</strong> <strong>the</strong>se opportunities. Only if we<br />

take this path will we secure <strong>the</strong> existence and <strong>the</strong> independence <strong>of</strong> our<br />

domestic companies. And this also serves <strong>the</strong> purpose above all <strong>of</strong> <strong>the</strong><br />

strength and <strong>the</strong> c<strong>on</strong>tinuing existence <strong>of</strong> <strong>the</strong> industrial landscape in Germany<br />

and in Baden-Württemberg.<br />

Future viability in this time <strong>of</strong> change will depend <strong>on</strong> <strong>the</strong> ability to adjust to <strong>the</strong><br />

various speeds and rethink globalizati<strong>on</strong>. Internati<strong>on</strong>alizati<strong>on</strong> and deep<br />

c<strong>on</strong>necti<strong>on</strong>s are <strong>the</strong> keys.<br />

Thank you for your attenti<strong>on</strong><br />

Page 20 <strong>of</strong> 20

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