Urban Green Areas – their functions under a changing lifestyle of ...

Urban Green Areas – their functions under a changing lifestyle of ... Urban Green Areas – their functions under a changing lifestyle of ...

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terms of economy, political system and mentality - shows that lifestyle change depends on the “opportunities provided by income and the availability of products and resources. The story of changes in lifestyles in China is still mainly a story of economic development and of catching up with the rest of the world. People at least in urban areas are closer to a “Western Ideal” in terms of consumption of products and services” (GUAN/HUBACEK 2006: 389). 3.2.3.5 Social class Social stratification plays an important role in research on parks. Ideally, parks are for everyone, but of course the rich have more choices in these matters than the poor. In some cases the rich may avoid parks as being places where only the poor gather. This is demonstrated by analysis of MIHIC/CULINA (2006) the previous literatures of Levy; Myers/Guttman. “Levy argued that «social class variations are variations in lifestyle», while MYERS/ GUTTMAN consider social class to be a valuable segmentation base because it captures those lifestyle differences that income ignores” (cited in MIHIC/ČULINA 2006: n.p.). 3.2.3.6 Social norms “Social norms, the customary rules that govern behaviour in groups and societies, have been extensively studied in the social sciences. Anthropologists have described how social norms function in different cultures (GEERTZ 1973), sociologists have focused on their social functions and how they motivate people to act. (…) Though norms have many social functions, one should not confuse function and cause. Function and cause can be identified only in those cases in which an institution has been planned and designed to perform a given function. Social norms (as opposed to, say, legal rules), however, are the unintentional and unplanned outcome of human interaction. We can explain their emergence without any reference to the functions they eventually come to perform” (BICCHIERI/MULDOON 2011: n.p.). Social norms are a key component of the Theory of Planned Behaviour (TPB). Social norms have been consistently reported to be the least predictive component of the TPB (GODIN and KOK 1996). However, many authors continue to argue that social norms are key issue to understanding and promoting positive lifestyle choices (JONES et al. 2007) and (THIRLAWAY/DOMINIC 2009). Another form of adaptation is the legal standard form, in which the standard was written and accepted in a formal way (such as laws, regulations and rules of the school). However, social norms often are things that are not official and their development is gradual. When individuals fail to comply with social norms then formal or informal reprimands or punishments may be inflicted on them. Community norms and standards of behaviour also limit personal choice. Smoking may be a widely accepted means of coping with stress in 63

low-income and immigrant communities, but far less acceptable behaviour in middle and upper income communities. Complying with community norms provides security and acceptance; defying them is much more difficult. “The location of the attitudebehavior relation in more general theoretical models, such as the theory of reasoned action and the theory of planned behavior, has advanced understanding by showing how the influence of attitudes combines with that of social norms and perceptions of control to shape intentions and behaviors. Further theoretical insight has been provided by Fazio's research on the moderating role played by direct behavioral experience with the attitude object” (MANSTEAD 2001: 909). 3.2.3.7 Mentality Mentality is “the particular attitude or way of thinking of a person or group. (…) That is a set of attitudes or fixed ideas that somebody has and that are often difficult to change” (OUP 2011: n.p.). The term ‘mentality’ is used in studies at the national level about culture, politics, psychology, etc. (for example: “National Psychology” (DUIJKER/FRIJDA 1960), “Country review Sweden” (ASTROM 2006), "National Character: the study of modal personality and socio-cultural systems" (INKELES/LEVINSON 1960), “Constitutional Cultures: The Mentality and Consequences of Judicial Review” (NAGEL 1993 ) or groups of specific people (for instance: mass mentality Mass Mentality, Culture Industry, Fascism (AHMED 2008), “The new mentality” (PERIERA 2007:9). Mentality, on the one hand, is a very important element that influences an individual’s lifestyle. On the other hand, the mentality of a community is established partly by livelihood. Vietnam has a long tradition of livelihood by wet-rice cultivation, which involves planting rice on dry land, transferring the seedlings to a flooded field and draining the field before harvesting (e.g., in Thailand, Vietnam). The peoples’ livelihood depends very much on natural conditions and weather. That is rather different with western mentality which strives instead to improve on nature, and force nature to serve people’s purposes. Vietnamese live in harmony with nature. They work when the weather facilitates their crops, and stay in, do leisure activities when the weather is inconvenient for the work. Furthermore, their livelihood requires them to work together (as described in 3.1.4) and so their leisure activities are also frequently communal. In summary, the Vietnamese mentality is accommodating, flexible and emphasise a reliance on others. 3.2.3.8 Spatial factor Spatial factor does affect lifestyle in terms of the opportunity to practice specific activities. For example, people in mountain areas of Vietnam have more opportunity to hike and less to swim than people in coast areas. People in rural area go to cities on special events and 64

low-income and immigrant communities, but far less acceptable behaviour in middle and<br />

upper income communities. Complying with community norms provides security and<br />

acceptance; defying them is much more difficult.<br />

“The location <strong>of</strong> the attitude<strong>–</strong>behavior relation in more general theoretical models, such as<br />

the theory <strong>of</strong> reasoned action and the theory <strong>of</strong> planned behavior, has advanced<br />

<strong>under</strong>standing by showing how the influence <strong>of</strong> attitudes combines with that <strong>of</strong> social<br />

norms and perceptions <strong>of</strong> control to shape intentions and behaviors. Further theoretical<br />

insight has been provided by Fazio's research on the moderating role played by direct<br />

behavioral experience with the attitude object” (MANSTEAD 2001: 909).<br />

3.2.3.7 Mentality<br />

Mentality is “the particular attitude or way <strong>of</strong> thinking <strong>of</strong> a person or group. (…) That is a<br />

set <strong>of</strong> attitudes or fixed ideas that somebody has and that are <strong>of</strong>ten difficult to change”<br />

(OUP 2011: n.p.). The term ‘mentality’ is used in studies at the national level about culture,<br />

politics, psychology, etc. (for example: “National Psychology” (DUIJKER/FRIJDA 1960),<br />

“Country review Sweden” (ASTROM 2006), "National Character: the study <strong>of</strong> modal<br />

personality and socio-cultural systems" (INKELES/LEVINSON 1960), “Constitutional<br />

Cultures: The Mentality and Consequences <strong>of</strong> Judicial Review” (NAGEL 1993 ) or groups<br />

<strong>of</strong> specific people (for instance: mass mentality Mass Mentality, Culture Industry, Fascism<br />

(AHMED 2008), “The new mentality” (PERIERA 2007:9).<br />

Mentality, on the one hand, is a very important element that influences an individual’s<br />

<strong>lifestyle</strong>. On the other hand, the mentality <strong>of</strong> a community is established partly by<br />

livelihood.<br />

Vietnam has a long tradition <strong>of</strong> livelihood by wet-rice cultivation, which involves planting<br />

rice on dry land, transferring the seedlings to a flooded field and draining the field before<br />

harvesting (e.g., in Thailand, Vietnam). The peoples’ livelihood depends very much on<br />

natural conditions and weather. That is rather different with western mentality which strives<br />

instead to improve on nature, and force nature to serve people’s purposes.<br />

Vietnamese live in harmony with nature. They work when the weather facilitates <strong>their</strong><br />

crops, and stay in, do leisure activities when the weather is inconvenient for the work.<br />

Furthermore, <strong>their</strong> livelihood requires them to work together (as described in 3.1.4) and so<br />

<strong>their</strong> leisure activities are also frequently communal. In summary, the Vietnamese mentality<br />

is accommodating, flexible and emphasise a reliance on others.<br />

3.2.3.8 Spatial factor<br />

Spatial factor does affect <strong>lifestyle</strong> in terms <strong>of</strong> the opportunity to practice specific activities.<br />

For example, people in mountain areas <strong>of</strong> Vietnam have more opportunity to hike and less<br />

to swim than people in coast areas. People in rural area go to cities on special events and<br />

64

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