Hybrid Broadcast-Broadband TV Receiver Flyer_A4_130313 - TCS

Hybrid Broadcast-Broadband
TV Receiver
Engineering and Industrial Services
Historically, connected delivery devices for entertainment have existed in two different contexts – the broadcast
context or linear media, and the broadband context or non-linear media. However, as the Internet continues to exert its
dominance across entertainment content, there is a significant effort by consumer electronics manufacturers as well as
broadcasters, to create a Hybrid Broadcast Broadband TV (HbbTV) experience. The international HbbTV standard,
currently in development, aims to bridge broadcast and broadband in the display terminal by using existing open
standards. A unified HbbTV experience offers consumers a chance to choose how to consume entertainment.
To address your needs, Tata Consultancy Services (TCS) brings you the Hybrid Broadcast-Broadband TV (HbbTV)
Receiver Solution. With our solution, connected TVs and set-top boxes can access new interactive broadcast services
including catch-up TV, Video on Demand (VoD), interactive advertising, personalized Electronic Program Guides
(EPG), and social networking. This transition supports emerging HbbTV standards to help you outmaneuvre your
competition. You can also continue to use legacy hardware, with the added benefit of having a defined path for
upgrade to new technology. As a result, you can successfully meet and even exceed consumer expectations from the
TV experience.
Overview
Prior to rolling out a unified entertainment experience, there are certain
business challenges that must be addressed by consumer electronics
manufacturers. The most imminent one is the emergence of the Internet
as a content generator. With an entire generation of consumers now
exposed to the Internet as the primary source of entertainment, it is
a formidable task to convince viewers of the quality of the TV
experience. Viewers now expect TVs to be smart, interactive and loaded
with features and content. Other prominent challenges to address
include the offering of new technology paradigms for old or archaic
hardware and the reluctance of consumers to invest in new hardware.
Given these concerns, you would benefit immensely from a solution that
helps you differentiate your services in the market, which, in turn, would
give viewers a compelling reason to make a buying decision.
Our HbbTV solution addresses your needs comprehensively. With
television technology being at an inflection point, a solution such as
HbbTV is a step in the right direction as far as interactive TV is
concerned. Our offering delivers a ready-to-use optimized HbbTV
middleware that accelerates time-to-market and also helps you gain
better margins by keeping TV and set-top box costs low. Additionally,
our solution also ensures complete compliance with international
HbbTV standards, improving the competitiveness of your service in
the market.
Our offering is ready for deployment on suitable hardware and is
composed of multiple open standards, such as Open IP TV forum
specifications (OIPF), Consumer Electronics-HTML (CE-HTML),
the World Wide Web Consortium (W3C), and Digital Video Broadcast
(DVB). The components delivered as part of the solution are:
OIPF extensions - the Application Programming Interface (APIs)
defined for HbbTV applications
CE-HTML engine
Multimedia interface to play DVB and Internet media
Middleware APIs for PVR, Configuration and Setting,
Broadcast control, Status, Content on Demand functionality
DSM-CC and AIT modules to decode the broadcast stream
Benefits
With TCS’ HbbTV Receiver Solution, you experience a number
of tangible benefits.
For Digital TV and Set Top Box -
Facilitates faster deployment of HbbTV-capable Set top boxes
and TVs by virtue of being a pre-configured modular solution
Enhances customer experience with its low boot times and quick
response times
Allows quick deployment and troubleshooting as a result of on-thefly
updates
Allows integration with personal media
For Tablets -
Small
footprint solution which can be used in large variety of tablet
configurations

www.tcs.com
HbbTV Application 1
HbbTV Application
Interface Layer
HbbTV Application 2 HbbTV Application 3 HbbTV Application 4
OIPF App Interface CE-HTML Engine Application Manager
DVB Middleware
DVB Decoder
PVR API
Configuration
API
Broadcast
Control API
Status API
CoD API
DSM-CC
AIT decoder
Device Driver
Layer
Media Decoder API
Media Decoder Device Driver
DVB Stack
DVB device driver
RTSP/RTCP/RTP HTTP TCP/IP
4G Driver
IR, BT driver/ stack
HbbTV
Hardware
HDMI Audio DVB Tuner 4G / Wi-Fi Ethernet Bluetooth
IR
Development by TCS
Provided by Test Suite vendor
Open/LGPL/APL components
Provided by hardware vendor
Third party components
Uses existing technologies implies ready to be deployed on currently
existing software stack of Tablets
TV Applications on the Tablets becomes a natural extension of TV
watching experience of users - Enables “Second Screen” experience
For Broadcasters -
Ensures better control over deployed set top boxes/TVs by means of
faster upgrades of set top boxes with the latest firmware
Enables different usage patterns and business models through
interactive TV apps
Makes the use of legacy hardware for deployment possible as it is an
optimized solution with a smaller footprint that enables low-end settop
box hardware easily
Adds to the ease of use for support personnel by means of its built-in
error reporting mechanism that allows remote trouble-shooting
The TCS Advantage
TCS’ extensive domain expertise makes us the ideal partner for your
HbbTV needs. This experience, coupled with our customized and
focused services, enables faster time-to-market for our clients.
Most importantly, our network ensures that we deliver high-quality,
affordable services across the globe. We add value to the engagement
through:
Synergetic operation with the HbbTV applications development
group helps you find new business avenues in HbbTV
applications market
Depth and breadth of industry expertise due to presence
in all the related technologies of HbbTV
In house R&D for HbbTV specific embedded hardware
End-to-end offering across entire product range of HbbTV
from embedded devices to HbbTV applications
Contact
To know more about TCS’ Hybrid Broadcast-Broadband TV Receiver
Solution, contact eis.marketing@tcs.com
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match. TCS offers a
consulting-led, integrated portfolio of IT and IT-enabled
infrastructure, engineering and assurance services. This is delivered
TM
through its unique Global Network Delivery Model , recognized as
the benchmark of excellence in software development. A part of the
Tata Group, India’s largest industrial conglomerate, TCS has a global
footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
For more information, visit us at www.tcs.com
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