Libro

MEDIA LITERACY AND INTERCULTURAL DIALOGUE
Strategies, Debates and Good Practices
Communication 2.0 in educational institucions. Case study:
honorary investiture of Dr. Nelsa Curbelo
Isabel Vergara Batanás
Head of Press and Institutional Relations
Fundación Pere Tarrés
ivergara@peretarres.org
Natividad Pareja Andrés
Communication technician
Fundación Pere Tarrés
npareja@peretarres.org
Abstract
Educational institutions must communicate, both internally and externally, the
generated knowledge inside and stay abreast of the latest trends and
developments in their fields of study.
The emergence of the Internet and, in recent years Social Media, has caused
major changes in strategies and communicative actions of these institutions and
the modification and adaptation of its equipment and communications
departments. It serves not relate exclusively to the media but we must go to all
our stakeholders, be they students, teachers, administration and support staff
and society at large to improve the image of the institution and its social
recognition.
From the Faculty of Social Work and Social Education Pere Tarrés - Ramon
Llull University, we are convinced of the importance of establishing a close
relationship with our community. Using as a case study for the deployment on
investiture as Doctor Honoris Causa to Nelsa Curbelo, we want to show the full
potential of communication 2.0. It was a long process involving many
professionals with very different profiles but that meant the lace machinery
became operational with the opening of the Facebook page for more than five
years.
Keywords: Social media, communication 2.0, university, Nelsa Curbelo,
educational institutions.
1. Communication 2.0 in educational institutions
Internet, but most of the Web 2.0, has encouraged the development of new
tools and channels with your participation in its central axis.
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