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MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices BUCKINGHAM, D. (2000). The Making of Citizens. London: Routledge. BUCKINGHAM, D. (2005). Alfabetización, aprendizaje y cultura contemporánea. Barcelona: Paidós (original English edition, 2003). Convention on the Rights of the Child, adopted by General Assembly of the United Nations, 20th November 1989. FUENZALIDA, V. (2008). “Cambios en la relación de los niños con la television”. Comunicar. Núm.30, pàg. 49-54. GRAHAM, A. & FITZGERALD, R. (2010). ”Progressing children’s participation: Exploring the potential of a dialogical turn”. Childhood. Núm.3, pàg. 343-359. JANS, M. (2004). “Children as citizens: towards a contemporary notion of child participation” .Childhood, Núm.1, pàg. 27-44. LANSDOWN, G. (2001). Promoting Children`s Participation in Democratic Decision- Making. Florence: UNICEF - INNOCENTI RESEARCH CENTRE. MALHO, M. J., PATO, I., TOMÉ, V. (2009). “Vozes de crianças: estudo exploratório”. A: C. PONTE (ed.). Crianças e Jovens em Notícia. Lisboa: Livros Horizonte. MARÔPO, L. (2009). A mediação na construção de uma identidade de direitos da infância: representações jotnalísticas de crianças e adolescentes em Portugal e no Brasil. Doctoral thesis. Lisboa: FCSH, New University of Lisbon. PINTO, M. (2000). A televisão no quotidiano das crianças. Porto: Edições Afrontamento. SAMAGAIO, F. (2004). ´Os (novos) problemas sociais da infância: Uma aproximação sociológica`. Vº Congresso Português de Sociologia Sociedades Contemporâneas: Reflexividade e Acção, 12 a 15 de Maio. Braga: University of Minho. SAMANIEGO, C., PALACIOS, S. & BARANDIARAN, A. (2007). “Los hábitos y preferencias televisivas en jóvenes y adolescentes: Un estudio realizado en el País Vasco”. Revista Latina de Comunicación Social. Núm.62. SILVA, M. (2008). “Criança, Escola e TV: parcerias na leitura do mundo”. Comunicar. Núm.31, pàg. 325-330. 199
MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices Communication 2.0 in educational institucions. Case study: honorary investiture of Dr. Nelsa Curbelo Isabel Vergara Batanás Head of Press and Institutional Relations Fundación Pere Tarrés ivergara@peretarres.org Natividad Pareja Andrés Communication technician Fundación Pere Tarrés npareja@peretarres.org Abstract Educational institutions must communicate, both internally and externally, the generated knowledge inside and stay abreast of the latest trends and developments in their fields of study. The emergence of the Internet and, in recent years Social Media, has caused major changes in strategies and communicative actions of these institutions and the modification and adaptation of its equipment and communications departments. It serves not relate exclusively to the media but we must go to all our stakeholders, be they students, teachers, administration and support staff and society at large to improve the image of the institution and its social recognition. From the Faculty of Social Work and Social Education Pere Tarrés - Ramon Llull University, we are convinced of the importance of establishing a close relationship with our community. Using as a case study for the deployment on investiture as Doctor Honoris Causa to Nelsa Curbelo, we want to show the full potential of communication 2.0. It was a long process involving many professionals with very different profiles but that meant the lace machinery became operational with the opening of the Facebook page for more than five years. Keywords: Social media, communication 2.0, university, Nelsa Curbelo, educational institutions. 1. Communication 2.0 in educational institutions Internet, but most of the Web 2.0, has encouraged the development of new tools and channels with your participation in its central axis. 200
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