Libro

MEDIA LITERACY AND INTERCULTURAL DIALOGUE
Strategies, Debates and Good Practices
− Critical evaluation
− Language: degree and level of technical language, decoding
Formal resources:
− Selecting images and sources
− Voice, attitude and image of the journalist
− Infographic
− Graphics
− Special Effects
− Sound
Advertising: before, during and after the program
Observations:
This tab can be applied to any subject research: political pluralism, immigration,
gender studies, children, advertising, culture, society ... and any program
format: informative, reality, magazine, debate, childhood, gathering, series...
As can be seen, the potential tab contains a number of qualitative variables that
can explain the positioning of journalists and sources in the production of
information and its impact on the receivers, depending on their age, their
education, their social level, their ideology...
In addition to the tab as a measure of quality criteria, the research group
estimates the possibility of using other statistical resources like the survey and
the interview. The group will decide on the basis of the time planned if both
methods are applied in the first or second phase of the research. The final
objective is to link the results of the analysis sheets about television
programming, surveys and interviews and the use they have on young children
of the television and the Internet, to define the final conclusions of the study
regarding the quality levels of the media, public opinion and the action of media
education.
This will be the second phase of the investigation after designing its structure.
The first results are measured now and hopefully they can be known along with
the entire study in future forums on media education and issues related to the
quality of audiovisual and digital contents.
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